Shashi Sinha
Shashi Sinha is an Indian executive who is the current CEO of the Indian arm of advertising company IPG. He is heading all the three media agencies of IPG in India namely, Lodestar, Initiative and BPN.
Early life and education
Shashi completed his bachelor's degree in engineering from IIT Kanpur and his master's degree in management from IIM Bangalore in 1981.Career
Shashi started his career with Parle as Product Manager.In the early 1990s he set up Lodestar, India's first specialized media planning and buying outfit. He led the setting up of India's first media research and tools development cell at Lodestar.
He is also chairing the technical committee of the BARC.