Sebastian Deterding


Sebastian Deterding is a German scientist. He is currently Chair in Design Engineering and Professor of Design Engineering at Imperial College, London. Previously, he held the position of Chair Professor of Digital Creativity at the University of York. He established the gamification research network and co-authored "The Gameful World", a book delving into the integration of gaming elements into various aspects of culture.

Career

Deterding is the founder and lead designer of Coding Conduct, a design agency. His collaborations have spanned a range of eminent clients, including the BBC, BMW, Deutsche Telekom, Greenpeace, Novartis, Otto Group, along with numerous startups. He also established the Gamification Research Network and co-authored "The Gameful World", a book delving into the integration of gaming elements into various aspects of culture.
Deterding delivered a TED talk on "What your designs say about you"

Awards and honours