Sandy's
Sandy's was a chain of American fast-food restaurants begun in 1956 by four entrepreneurs from Kewanee, Illinois: Gus "Brick" Lundberg, Robert C. Wenger, Paul White and W. K. Davidson. Sandy's was the ancestor of the midwestern franchises of the Hardee's restaurant chain.
History
Beginnings
In 1956, the four men set out to start one of the first McDonald's franchises outside the McDonald brothers' home state of California. Ray Kroc had just begun selling McDonald's franchises outside California, and the four friends partnered to buy the right to open McDonald's restaurants in central Illinois. In June 1956, they opened their first restaurant in Urbana, Illinois, only the third McDonald's restaurant to open outside California. The Urbana store proved popular with students, professionals, and young families at the University of Illinois. It did so well that the group decided to open additional stores in Decatur, and Peoria, Illinois.However, Ray Kroc notified them that Peoria and Decatur were not included in the central Illinois territory, and furthermore, that changes to the terms of the franchise meant they would owe a higher percentage of their profits to McDonald's. Having invested heavily in the Peoria location, including erecting the building, Lundberg and his partners decided instead to open their own restaurant, and settled on the name Sandy's. The chain adopted a Scottish-based theme to combat the Scottish-rooted McDonald's, even though the latter was not based on a cultural theme of any kind. Lundberg was named president.
Early success
The menu of the first Sandy's restaurant included a 15¢ hamburger, a 20¢ milkshake, and a 10¢ bag of french fries, much like McDonald's. However, none of the four founders were interested in expanding their local chain. Lundberg, in particular, viewed the enterprise as a chance to build a "people-oriented organization whose members worked hard but also had some fun while earning a legitimate profit."Sandy's was different in a number of ways from other fast food chains of the time:
- Operators of most restaurants owned their stores and did not lease from the corporation.
- Operators were not required to buy supplies from the corporation, instead being permitted to "shop around" as long as the supplies met company standards.
- Lundberg visited every store periodically and became personally acquainted with every employee.
Bill Schelly in his memoir Sense of Wonder reminisced about visits in the mid-1960s when in downtown Pittsburgh he made to "a handy hamburger joint named Sandy's for greasy cheeseburgers, mounds of salty fries, and massive sodas". In 2009 Schelly posted further comments on a Sandy's fan website:
Takeover by Hardee's
By the end of the 1960s, Sandy's, though still successful, was short of cash, a major handicap with the pricey new television advertising being actively employed by its competitors. Meanwhile, the successful Hardee's chain in the Southern U.S. had money and was looking to expand its operations. The solution was a merger. On November 30, 1971, a Hardee's purchase of all of Sandy's stock was announced, and Sandy's plaid berets were soon to be seen no more. Sandy's had expanded to Belgium and Canada before its dismantling.Originally, Sandy's was only to merge with Hardee's and maintain its own identity, but in 1973, ninety percent of the locations agreed to switch to Hardee's; the other ten percent remained Sandy's. In 1979, the last Sandy's location in Muscatine, Iowa, became a Hardee's. Any remaining locations went under independent ownership and changed their names to avoid infringing on the Sandy's name. These locations included Zandy's in Great Falls, Montana until it closed in January 2009 after a break in and declining profits, Sandee's in Billings, Montana, Andy's in Cincinnati, Ohio and Bucky's in Lawrence, Kansas and Winona, MN until it closed down on December 14, 2007 and November 5, 1989 respectively.