Rotten Tomatoes
Rotten Tomatoes is an American review-aggregation website for film and television. The company was launched in August 1998 by three undergraduate students at the University of California, Berkeley: Senh Duong, Patrick Y. Lee, and Stephen Wang. Although the name "Rotten Tomatoes" connects to the practice of audiences throwing rotten tomatoes in disapproval of a poor stage performance, the direct inspiration for the name from Duong, Lee, and Wang came from an equivalent scene in the 1992 Canadian film Léolo.
Since January 2010, Rotten Tomatoes has been owned by Flixster, which was in turn acquired by Warner Bros. in 2011. In February 2016, Rotten Tomatoes and its parent site Flixster were sold to Versant's Fandango ticketing company. Warner Bros. retained a minority stake in the merged entities, including Fandango.
The site is influential among moviegoers, a third of whom say they consult it before going to the cinema in the U.S. It has been criticized for oversimplifying reviews by flattening them into a fresh versus rotten dichotomy. It has also been criticized for being easy for studios to manipulate by limiting early screenings to critics inclined to be favorable, among other tactics.
History
Rotten Tomatoes was launched on August 12, 1998, as a spare-time project by Senh Duong. His objective in creating Rotten Tomatoes was "to create a site where people can get access to reviews from a variety of critics in the U.S". As a fan of Jackie Chan, Duong was inspired to create the website after collecting all the reviews of Chan's Hong Kong action movies as they were being released in the United States. The catalyst for the creation of the website was Rush Hour, Chan's first major Hollywood crossover, which was originally planned to release in August 1998. Duong coded the website in two weeks and the site went live the same month, but the release of Rush Hour was delayed until September 1998. Besides Jackie Chan films, he began including other films on Rotten Tomatoes, extending it beyond Chan's fandom. The first non-Chan Hollywood movie whose reviews were featured on Rotten Tomatoes was Your Friends & Neighbors. The website was an immediate success, receiving mentions by Netscape, Yahoo!, and USA Today within the first week of its launch; it attracted "600–1,000 daily unique visitors" as a result.Duong teamed up with University of California, Berkeley classmates Patrick Y. Lee and Stephen Wang, his former partners at the Berkeley, California-based web design firm Design Reactor, to pursue Rotten Tomatoes on a full-time basis. They officially launched it on April 1, 2000.
In June 2004, IGN Entertainment acquired Rotten Tomatoes for an undisclosed sum. In September 2005, IGN was bought by News Corp's Fox Interactive Media. In January 2010, IGN sold the website to Flixster. The combined reach of both companies is 30 million unique visitors a month across all different platforms, according to the companies. In 2011, Warner Bros. acquired Rotten Tomatoes.
In early 2009, Current Television launched The Rotten Tomatoes Show, a televised version of the web review site. It was hosted by Brett Erlich and Ellen Fox and written by Mark Ganek. The show aired Thursdays at 10:30 EST until September 16, 2010. It returned as a much shorter segment of InfoMania, a satirical news show that ended in 2011.
By late 2009, the website was designed to enable Rotten Tomatoes users to create and join groups to discuss various aspects of film. One group, "The Golden Oyster Awards", accepted votes of members for various awards, spoofing the better-known Academy Awards or Golden Globes. When Flixster bought the company, they disbanded the groups.
As of February 2011, new community features have been added and others removed. For example, users can no longer sort films by Fresh Ratings from Rotten Ratings, and vice versa.
On September 17, 2013, a section devoted to scripted television series, called TV Zone, was created as a subsection of the website.
In February 2016, Rotten Tomatoes and its parent site Flixster were sold to Comcast's Fandango Media. Warner Bros retained a minority stake in the merged entities, including Fandango.
In December 2016, Fandango and all its various websites moved to Fox Interactive Media's former headquarters in Beverly Hills, California.
In July 2017, the website's editor-in-chief since 2007, Matt Atchity, left to join The Young Turks YouTube channel. On November 1, 2017, the site launched a new web series on Facebook, See It/Skip It, hosted by Jacqueline Coley and Segun Oduolowu.
In March 2018, the site announced its new design, icons and logo for the first time in 19 years at South by Southwest.
On May 19, 2020, Rotten Tomatoes won the 2020 Webby People's Voice Award for Entertainment in the Web category.
In February 2021, the Rotten Tomatoes staff made an entry on their Product Blog, announcing several design changes to the site: Each film's 'Score Box' at the top of the page would now also include its release year, genre, and runtimes, with an MPAA rating to be soon added; the number of ratings would be shown in groupings – from 50+ up to 250,000+ ratings, for easier visualization. Links to critics and viewers are included underneath the ratings. By clicking on either the Tomatometer Score or the Audience Score, the users can access "Score Details" information, such as the number of Fresh and Rotten reviews, average rating, and Top Critics' score. The team also added a new "What to Know" section for each film entry page, which could combine the "Critics Consensus" blurb with a new "Audience Says" blurb, so users can see an at-a-glance summary of the sentiments of both certified critics and verified audience members.
Features
Critics' aggregate score
Rotten Tomatoes staff collect reviews from writers who are certified members of various writing guilds or film critic-associations. To be accepted as a critic on the website, a critic's original reviews must garner a specific number of "likes" from users. Those classified as "Top Critics" generally write for major newspapers. The critics upload their reviews to the movie page on the website, and need to mark their review "fresh" if it is generally favorable or "rotten" otherwise. It is necessary for the critic to do so as some reviews are qualitative and do not grant a numeric score, making it impossible for the system to be automatic.The website keeps track of all the reviews counted for each film and calculates the percentage of positive reviews. If the positive reviews make up 60% or more, the film is considered "fresh". If the positive reviews are less than 60%, the film is considered "rotten". Previously, an average score on a 0 to 10 scale was also calculated. This feature was introduced in 2003 and was removed in April 2025. With each review, a short excerpt of the review is quoted that also serves a hyperlink to the complete review essay for anyone interested to read the critic's full thoughts on the subject.
"Top Critics", such as Roger Ebert, Desson Thomson, Stephen Hunter, Owen Gleiberman, Lisa Schwarzbaum, Peter Travers and Michael Phillips, are identified in a sub-listing that calculates their reviews separately. Their opinions are also included in the general rating. When there are sufficient reviews, the staff creates and posts a consensus statement to express the general reasons for the collective opinion of the film.
This rating is indicated by an equivalent icon at the film listing, to give the reader a one-glance look at the general critical opinion about the work. The "Certified Fresh" seal is reserved for movies that satisfy two criteria: a Tomatometer of 75% or better and at least 80 reviews from Tomatometer critics. Films earning this status will keep it unless the positive critical percentage drops below 70%. Films with 100% positive ratings that lack the required number of reviews may not receive the "Certified Fresh" seal.
For a Tomatometer score to be displayed, a film must meet a minimum number of critic reviews. The threshold changes depending on the film's projected box office in the United States, with the financial forecast provided by an "independent outside source". For films projected to make more than $120 million, they must receive 40 critic reviews before they receive a Tomatometer score; for projections of $60 million or more, 20 reviews are required; and for projections of under $60 million, or for films lacking a projection, 10 reviews are required.
| Icon | Score | Description |
| 100–75% | Certified Fresh: For this distinction to be ascribed, the bare minimum requirements are: Wide-release films with a score of 75% or higher that are reviewed by at least 80 critics, of whom 5 are "Top Critics"; films with limited releases require only 40 reviews ; for TV shows, only individual seasons are eligible for consideration, and each must have at least 20 critic reviews. | |
| 100–60% | Fresh: Films or TV shows with a score of 60% or higher that do not meet the requirements for the "Certified Fresh" seal. | |
| 59–0% | Rotten: Films or TV shows with a score of 59% or lower receive this seal. |
When a film or TV show reaches the requirements for the "Certified Fresh", it is not automatically granted the seal; "the Tomatometer score must be consistent and unlikely to deviate significantly" before it is thus marked. Once certified, if a film's score drops and remains consistently below 70%, it loses its Certified Fresh designation.
Golden Tomato Awards
In 2000, Rotten Tomatoes announced the RT Awards honoring the best-reviewed films of the year according to the website's rating system. The awards were later renamed the Golden Tomato Awards. The nominees and winners are announced on the website, although there is no actual awards ceremony.The films are divided into wide release and limited release categories. Limited releases are defined as opening in 599 or fewer theaters at initial release. Platform releases, movies initially released under 600 theaters but later receiving wider distribution, fall under this definition. Any film opening in more than 600 theaters is considered wide release. There are also two categories purely for British and Australian films. The "User"-category represents the highest rated film among users, and the "Mouldy"-award represents the worst-reviewed films of the year. A movie must have 40 or more rated reviews to be considered for domestic categories. It must have 500 or more user ratings to be considered for the "User"-category.
Films are further classified based on film genre. Each movie is eligible in only one genre, aside from non-English-language films, which can be included in both their genre and the respective "Foreign" category.
Once a film is considered eligible, its "votes" are counted. Each critic from the website's list gets one vote, all weighted equally. Because reviews are continually added, manually and otherwise, a cutoff date at which new reviews are not counted toward the Golden Tomato awards is initiated each year, usually the first of the new year. Reviews without ratings are not counted toward the results of the Golden Tomato Awards.