Richard Laermer

Richard Laermer is the author of eight books and CEO of RLM Public Relations, a PR firm he founded in January 1991. He has lived in New York City, Connecticut, and La Quinta, California.
Laermer's book, Full Frontal PR has been used as a text in public relations courses at universities including Georgia Southern, and he is quoted as a reference on public relations, marketing effectiveness, marketing strategy, consumerism, political strategy, advertising and "no comment."
Laermer's Native's Guide to New York was listed as a "top three NYC travel guide" by The Guardian in 2005.
On November 8, 2007, Laermer was inducted into the PR News Hall of Fame.