Pardot

Pardot is a marketing automation platform founded in 2007 in Atlanta, Georgia, by David Cummings and Adam Blitzer. It provides business-to-business marketing automation and lead generation tools.
In October 2012, ExactTarget acquired Pardot for about US$95.5 million.
In 2013, Salesforce purchased ExactTarget for US$2.5 billion and integrated Pardot into the Salesforce Marketing Cloud.
In 2022, Salesforce rebranded Pardot as Marketing Cloud Account Engagement as part of its unified product naming.