PRMD Music


PRMD Music was a Swedish-American independent, electronic music record label and music publisher well known for releasing house music records. The label was home to artists such as Avicii, Cazzette, and Syn Cole.

History

On February 1, 2013, PRMD was founded and incorporated as a Limited liability company in Delaware by Iranian-Swedish record producer and talent agency manager Ash Pournouri. An announcement to several news outlets was then released in April 2013. Pournouri founded the label for three reasons: "to identify and develop talented producers and artists, taking them first to fans", make the artists marketable through "new paradigms, creative brand partnerships and front running third party platforms", and to include a discography containing "so many different types of ". Seven months later, the record label announced a partnership with Alternative Distribution Alliance to provide the label and its artists "digital & physical distribution, and marketing services".
PRMD's main headquarters was located in Stockholm, Sweden, and was also home to its four recording studios and video production facilities. PRMD also had an additional location in New York City headed by the record label's Chief operating officer Victor Lee.
In 2014, PRMD signed a music publishing deal with Imagem Music. This meant that any song released on PRMD's discography would, therefore, grant Imagem full, joint ownership to the rights.
In 2015, PRMD began to include non-Electronic music genres such as Hip-hop and Indie dance to its discography. It was part of Pournouri's shift away from releasing "four-to-the-floor beats festival stages", and to reflect Pournouri and the label's attention towards hip hop.
In 2017, Pournouri founded "Self Made": a two-month long music competition contest for aspiring and unsigned artists that would be aired on Kanal 5. The winner would land a "50-50 record deal with ... and 225,000 kronor in prize money." Frida Elsa won the competition and released a total of three singles on the label, including her most recent one called "Luxury".
The label's final release was Vincent's For You EP on February 19, 2019. On November 25, 2019, PRMD dissolved via its filing with the California Secretary of State.

Artists