Outline of Apple Inc.


The following outline of Apple Inc. is a topical guide to the products, history, retail stores, corporate acquisitions, and personnel under the purview of the American multinational corporation:
Apple Inc. was founded as Apple Computer Company on April 1, 1976, to produce and market Steve Wozniak's Apple I personal computer. The company was incorporated by Wozniak and Steve Jobs in 1977. Apple became the first publicly traded U.S. company to be valued at over $1 trillion in August 2018, $2 trillion in August 2020, and at $3 trillion in January 2022. Since 2011, Apple has been the world's largest company by market capitalization except when Microsoft held the position between January and June 2024.

Hardware

Mac

Mac, a family of personal computers made by Apple:

iPhone

Apple's smartphone:

iPad

Apple's tablet lineup:

Apple Watch

Apple's smartwatch lineup:

Accessories

Software

Operating systems

Services

Consumer-facing

Back-end

Developers

Apps

APIs

  • CloudKit – allows developers to build iCloud sync into their apps
  • Cocoa – Apple's user interface API for macOS
  • Cocoa Touch – Apple's user interface API for iOS
  • GymKit – protocol for communication between Apple Watch and gym equipment
  • HealthKit – APIs to integrate with Apple's Health app
  • HomeKit – home automation framework
  • Metal – Apple's graphics API on all platforms
  • WebKit – open-source browser engine

Retail

History

Mac history

Defunct displays

iPhone history

Defunct iPhones

Defunct products

Defunct software

Defunct protocols

  • AFP – defunct disk sharing network protocol
  • AppleTalk – defunct local networking protocol

Ancillary operating systems

  • A/UX – short-lived commercial OS merging System 7's GUI and application layer atop UNIX on select 68k Macintoshes
  • MkLinux – a libre experiment in microkernel engineering

Technologies and protocols

Personnel

Founders

CEOs

Board of directors

Former board members

Executives

Former executives

Other contributors

Subsidiaries

Mergers and acquisitions

Design

Media

  • Media events - special events where Apple Inc. announce the release of their products and services. Usually, this is done by Apple's current CEO often featuring other executives, previously most notably Steve Jobs.
  • *Stevenote - keynote addresses, usually held at the beginning of media events, where former CEO Steve Jobs would announce the release of new Apple products. Noted for his idiosyncratic style of presenting, and also for his "One More Thing..." surprise announcements at the end.
  • Advertising - various Apple Inc. advertising techniques and campaigns.
  • *1984 (advertisement) - specific TV and print ad campaign, inferring how Mac computers will free users from tyrannies similar to those prophesied in the George Orwell novel Nineteen Eighty-Four. Launched the first Macintosh computer; the Macintosh 128K.
  • *Think different - specific TV & print ad campaign, inferring how Macs do things differently to other computers used in the home and small to medium-sized businesses.
  • *Get a Mac - TV ad campaign, humorously inferring the superior nature of a Mac vs. Windows PC.
  • *iPod advertising - various iPod ad campaigns since its initial release in 2001.

Apple-related