GeForce Partner Program
The Nvidia GeForce Partner Program was a marketing program designed to provide partnering companies with benefits such as public relations support, video game bundling, and marketing development funds. The program proved to be controversial, with complaints about it possibly being an anti-competitive practice. Nvidia canceled the program in May 2018.
History
The GeForce Partner Program was first announced by Nvidia in a blog post on March 1, 2018. On March 8, 2018, technology website HardOCP released an article which stated that Kyle Bennett had interviewed several people and companies who all said that they thought the terms of the GeForce Partner Program were "likely illegal" and that the program would "tremendously hurt consumer choices". While a number of manufacturers joined the program, it was reported that HP [Inc.|HP] and Dell refused. It was reported that the US [Federal Trade Commission] and European Commission were investigating the program.Nvidia canceled the GeForce Partner Program on May 4, 2018, while asserting that there were a number of "rumors, conjecture, and mistruths" being discussed about the program.