Normative Social Influence is Underdetected
Normative Social Influence is Underdetected is a scholarly work by Vladas Griskevicius, published in 2008 in ''Personality and Social Psychology Bulletin''. The main subjects of the publication include climate change communication, normativity, social psychology, social norms approach, psychology, social influence, persuasion, normative social influence, and Intergroup relations. Results show that normative messages can be a powerful lever of persuasion but that their influence is underdetected. .