Normative Social Influence in Persuasive Technology: Intensity versus Effectiveness
Normative Social Influence in Persuasive Technology: Intensity versus Effectiveness is a scholarly work, published in 2012 in ''Lecture Notes in Computer Science''. The main subjects of the publication include normativity, social influence, social psychology, social network, social media, psychology, consumer behavior, computer science, social norm, normative social influence, persuasion, persuasive technology, and test. Although evidence to support the hypothesis was found, it cannot be concluded from this experiment that more intense persuasion is more effective, when utilizing normative social influence in persuasive technology.