NCIX
NCIX Computer Inc. was an online computer hardware and software retailer based in Richmond, British Columbia, Canada, founded in 1996 by Steve Wu.
The company is notably tied to the early career of Linus Sebastian, a former employee who created the Linus Tech Tips YouTube channel during his tenure there. Sebastian initially worked at NCIX as a product manager and later created and presented the company’s YouTube channel, NCIX Tech Tips, to market its products.
Outlets
It had retail outlets in Vancouver, Burnaby, Coquitlam, Richmond and Langley, British Columbia, as well as Markham, Mississauga, Scarborough, Toronto and Ottawa, Ontario. At one point, NCIX had 3 shipping facilities, one in Richmond, British Columbia, another in Markham, Ontario, and one in City of Industry, California.By July 17, 2017, NCIX had closed the Mississauga, Toronto, and Ottawa retail locations. NCIX declared bankruptcy with the Supreme Court of British Columbia on December 1, 2017, and liquidated all stores and processing orders.
Demise
As one of the few surviving PC retail chains in Canada, the company "invested heavily in large walk-in retail outlets… all of which were expensive to run", rather than further online sales assets to compete more effectively against Amazon and Newegg. Furthermore, the company prioritized "sales of individual computer parts over complete systems" at a time when consumers and "millennial gamers with relatively high disposable incomes" opted for built systems from trusted brands while "the number of hobbyists who want to build their own hardware is dwindling".In July 2017, NCIX closed all their Ontario retail outlets in Ottawa, Mississauga, and Toronto and shortly after its Markham headquarters office.
In November 2017, NCIX closed its Vancouver, Burnaby, and Coquitlam stores. Canada Computers then announced they had taken over the leases on these locations.
On November 30, 2017, the last retail store located in Lansdowne Mall, Richmond closed, with only their headquarters in Richmond left.
On December 1, 2017, NCIX filed for bankruptcy with the Supreme Court of British Columbia, under File Number 170816.