Mike Cernovich
Michael Cernovich is an American right-wing social media personality, political commentator, and conspiracy theorist. Though he initially called himself alt-right, he dissociated from the movement after Richard Spencer became its public face. Cernovich describes himself as part of the new right and some have described him as part of the alt-lite.
Cernovich became a blogger in the 2000s, focusing on anti-feminist themes. He gained notice within the manosphere, and made a number of inflammatory comments about dating and sexual assault, including the claim that date rape is "liberal fiction". He created a website, Danger and Play, in 2011; it was first known for his postings about men's rights and mindset techniques. In 2014, Cernovich became a prominent figure in the Gamergate harassment campaign against several women in the video game industry, and through this built a following among the alt-right. During the 2016 presidential campaign, he adapted his website to a political blog. He was an early supporter of Republican candidate Donald Trump, and promoted conspiracy theories about Democratic candidate Hillary Clinton. Since 2018, he has become increasingly critical of Trump, and in 2022 voiced support for Ron DeSantis instead for the 2024 election.
Cernovich has promoted fake news, conspiracy theories, and smear campaigns. He helped spread the Pizzagate conspiracy theory, which falsely claimed that John Podesta and other high-ranking Democratic Party officials were involved in a child-sex ring. Cernovich has frequently made unsubstantiated accusations about political opponents of being pedophiles.
Early life
Cernovich was born on November 17, 1977, in the farming town of Kewanee, Illinois. His family was poor, and his parents were both devout Christians.Cernovich graduated with a Bachelor of Arts in philosophy from the University of Illinois at Springfield in 2001. He graduated with a Juris Doctor from Pepperdine University School of Law in 2004.
Writings and films
Blogs
In 2004, Cernovich started a legal blog entitled Crime & Federalism, where he wrote about law from a libertarian perspective.Shortly after his divorce in 2011, he created the blog Danger & Play, where he wrote about men's rights, fitness, and self-help topics. The title of Danger & Play came from a quote by Friedrich Nietzsche: "The true man wants two things: danger and play. For that reason he wants woman, as the most dangerous plaything."
In an October 2016 blog post, Cernovich wrote that date rape is "liberal fiction" that is "harmful... for men and women" and leads to false rape accusations, claiming that: "Lying about being in love to sleep with someone isn't rape Getting played isn't rape. Regret isn't rape. Thinking, 'I might have been date raped,' means you weren't raped." His comments received sustained criticism.
Books
In 2015, Cernovich self-published Gorilla Mindset: How to Control Your Thoughts and Emotions, Improve Your Health and Fitness, Make More Money and Live Life on Your Terms, which became a bestseller in the motivational self-help category on Amazon.In 2016, Cernovich published Danger & Play: Essays on Embracing Masculinity. In October 2016, he published MAGA Mindset: Making YOU and America Great Again through Castalia House, a Finnish publishing house founded by Vox Day which primarily publishes science fiction and fantasy.
Films
In 2016, Cernovich was an associate producer for Cassie Jaye's documentary The Red Pill, which discusses the men's rights movement, and issues like male suicide, child custody, and educational inequality.In 2018, Cernovich produced a documentary called Hoaxed: Everything They Told You Is a Lie, with associate producers Scooter Downey and Jon Du Toit. The Hollywood Reporter described it as "a right-wing take on corporate malfeasance and media bias". The movie interviewed a wide range of conservative figures, including Anthony Scaramucci, Jordan Peterson, Scott Adams, James O'Keefe, and Alex Jones. Hoaxed was also made into a book of the same name. The documentary was listed on the Amazon platform before being removed without comment in 2020.
Political activities
Identification with, and later disavowal of the alt-right
Cernovich's writings turned political after Trump announced his candidacy for the 2016 U.S. presidential election. He became notable for his trolling; his maxims were "conflict is attention", and "attention is influence". He identified himself as alt-right, and joined forces with provocateurs like Milo Yiannopoulos. Early on, the alt-right was a "big-tent" that included "any conservative or reactionary who was too belligerently antiestablishment to feel at home in the Republican Party". In November 2016, white nationalist Richard B. Spencer, who also self-identified as alt-right, became its "indelible face" after a video of him giving a Nazi salute provoked universal outrage. This led to a rift in the alt-right movement between white nationalists and civic nationalists, with the former branding the latter "cuckservatives" and "alt-lite". Following the schism, Cernovich disassociated himself from alt-right, saying: "The first order of business is getting that Nazi shit way the fuck away from me". He adopted the label "new right", and has also described himself as an economic nationalist.Cernovich was one of the organizers of the January 2017 DeploraBall inaugural ball to celebrate Trump's victory; the name was a reference to Hillary Clinton's earlier "basket of deplorables" comment. He banned fellow organizer Baked Alaska after the latter made an antisemitic tweet, and banned Spencer after he discovered the latter had bought a ticket. Notable attendees of the DeploraBall include Martin Shkreli, James O'Keefe, and Cassandra Fairbanks; Peter Thiel also briefly appeared. Outside the ball, there were clashes between Trump supporters and protesters.
Ideology
In 2015 and 2016, Cernovich repeatedly made false claims that white South Africans were being eliminated in a genocide, which were debunked by Genocide Watch. He later deleted the tweets.Politico described him in 2016 as wanting an IQ test requirement for immigrants and to end federal funding for universities. Interviewed on 60 Minutes in March 2017, Cernovich advocated single-payer healthcare. Cernovich has supported "some sort of universal basic income", and suggested in 2018 that the "new right" was "more of a populist movement than a conservative or liberal movement", and that "conservatism is on the way out".
Donald Trump
During the 2016 United States presidential campaign, Cernovich saw Donald Trump as a kindred spirit and, according to Politico, during the 2016 campaign and early period of the Trump administration, Cernovich was an "indefatigable Trump cheerleader" and was among a group of alt-right celebrities who believed they could become a major influence on the Republican Party.In 2018, Cernovich became "increasingly critical" of Trump, and less politically active. In September 2018, he tweeted his disappointment, "There's no Wall. She's not locked up. But Flynn got fired and sent to wolves. And Saudi Arabia sold weapons of murder. I give zero f-cks about Republicans losing the House." Also in 2018, Cernovich criticized the Trump administration's missile strikes against Syria, which divided the president's political base.
Following the 2022 midterm elections, Cernovich said the losses meant that "at least no one has to suck up to Trump anymore", and that "Trump has zero shot at 2024". He voiced his support for Ron DeSantis for the 2024 election.
Attempts to influence the news cycle
During the 2016 campaign, Cernovich told journalist Andrew Marantz: "if there's a story that can hurt Hillary, I want it in the news cycle". He set out to coin and promote hashtags that would promote these stories, and aimed to get the stories covered by conservative news aggregator The Drudge Report, saying: "If it's on Drudge, then it's on Hannity. If it's on Hannity, then Brian Stelter's talking about it on CNN". Researchers from Oxford University said in a 2020 book that it exemplifies a propaganda pipeline that " advantage of the media ecosystem architecture", in which "destructive memes" that emerge from the media's periphery can spread to its core, as mainstream media covers the controversies.Conspiracy theories
Politico has described Cernovich as an "avid consumer and progenitor of conspiracy theories".During the 2016 campaign, Cernovich was "among the first" to spread rumors about Hillary Clinton's health. Clinton had previously experienced a brain concussion and blood clots, but testing found "complete resolution", and her doctors attested to her good health. In March 2016, he claimed that a photo of Hillary Clinton winking showed she had experienced a "mild stroke". In August, he promoted the hashtags: #CoughingHillary and #SickHillary on Twitter, and spread rumors that Clinton had epilepsy and Parkinson's disease. These rumors were amplified by the Drudge Report website, Rudy Giuliani, and Donald Trump. In September 2016, Clinton was filmed collapsing from pneumonia after a memorial service, and Cernovich started the #HillarysHealth hashtag, which trended nationwide; that month, Cernovich's tweets were seen more than 100million times.
In November 2016, Cernovich and other conspiracists promoted the baseless Pizzagate conspiracy theory, which misinterpreted the leaked Podesta emails to imply that high-ranking Democrats were involved in a child sex-trafficking ring. He also claimed that a 1997 video of Marina Abramovic's "spirit cooking" performance art constituted "occult symbolism" to "openly taunt the public", and that it proved that Clinton's inner circle was part of a sex cult. He helped #Pizzagate become one of the biggest trending hashtags on Twitter; the hashtag drew conspiracy theorists from across the political spectrum, whose common link was their "profound distrust of the mainstream media". The rumors later inspired a gun-wielding man to visit Comet Ping Pong. Cernovich, who had used the hashtag 60 times, later deleted the tweets, and downplayed his involvement in propagating the theory.
Cernovich regularly asserts, without evidence, that there are active child sex rings in Washington, D.C. and in Hollywood. He has accused his opponents of being pedophiles on many occasions. He saw a visit to Haiti by the Clintons as evidence that the couple were involved in child trafficking. In another YouTube video, he said that most people employed by the news media and "every A-list actor" in Hollywood were also pedophiles.
Cernovich has also supported the unevidenced theory that there were multiple shooters at the 2016 Orlando nightclub shooting, which he claims the government is covering up. In 2016, Cernovich worked with Chuck Johnson and Wikileaks to offer a bounty for information supporting the conspiracy theory that murdered DNC staffer Seth Rich had been behind a leak of emails from the Democratic National Committee. In April 2017, Cernovich promoted a conspiracy theory that the Khan Shaykhun chemical attack in Syria was a hoax funded by an American financier.
Cernovich commissioned artist Ben Garrison to draw an antisemitic cartoon portraying Generals H.R. McMaster and David Petraeus being controlled by Jewish puppetmasters- specifically George Soros and the Rothschild Family. Garrison was disinvited from an event at the White House in 2019 following complaints about the cartoon from the Anti-Defamation League.
Cernovich began hosting the fourth hour once a week on conspiracy theorist Alex Jones' InfoWars show in May 2017.