Maextro


Maextro is a Chinese ultra-luxury electric vehicle brand established in 2024 by JAC Group. It is part of Huawei's HIMA multi-brand collaboration model, where Huawei handles product creation and design, provides technologies such as full-stack ADAS solutions and infotainment systems, and provides powertrain components, while JAC is responsible for chassis engineering and manufacturing of vehicles.

Name

The name of the brand, Maextro, comes from the Italian language word maestro. The letter “S” in Maestro is changed to “X”, symbolizing the "continuous exploration of the unknown and the creation of countless legends".

History

In July 2024, Yu Chengdong, Chairman of Huawei Consumer BG and Intelligent Automotive Solutions BU, revealed in an interview that the fourth HIMA brand, developed in collaboration with JAC Group, would be named Zunjie in Chinese. In August 2024, during the Stelato S9 and Huawei new product launch event, Huawei officially introduced Maextro, the fourth brand under the HIMA collaboration with JAC.
Maextro's first vehicle, the S800, was initially unveiled at a Huawei Mate brand ceremony on 26 November 2024, where pre-orders opened. Details about the vehicle, including technologies developed by Huawei specifically for Maextro, were revealed at a technology showcase event on 20 February 2025. The model is expected to launch at the 2025 Shenzhen Auto Show in May.
JAC Group and Huawei jointly built a production facility in its home city of Hefei called the Maextro Super Factory, which completed construction on 16 December 2024. It has an annual production capacity of 200,000 units, and the company claims that it has an annual production volume of 100 billion yuan of product. The facility has 86 quality control gates and nearly 1,500 robots used for joining, gluing and painting processes.

Products

Current models