List of Burger King marketing campaigns


This is a list of the various advertising programs fast food restaurant chain Burger King has employed over the course of its history. It includes promotional slogans, jingles and media tie-ins.

Slogans

This is a partial history of BK advertising slogans:
  • "Have it My way" -"Have it your way" )
  • *"Your Way Right Away"
  • *"If you ask us, it just tastes better"
  • *"When you have it your way, it just tastes better"
  • *"Burger King, where you're the boss!"
  • *"Be Your Way"
  • *"Your Way"
  • * "You Rule"
  • The Whopper is Burger King's signature product, and it has produced several ad campaigns promoting it:
  • *"Home of the Whopper"
Many Burger King locations built in the 1960s and 1970s still have this slogan as part of their signage.
  • *"It takes two hands to handle a Whopper"
  • *"In the land of burgers, Whopper is king"
  • *"Eat Like a Man, Man" Used globally; and in the US to promote the Texas Double Whopper
  • *"The Whopper says:"
  • *"The one and only Whopper"
  • As part of its campaign to differentiate itself by its cooking method, flame broiling, BK has emphasized it in several slogans:
  • *"Fuel Your Fire"
  • *"Feel the Fire"
  • *"The Fire's Ready"
  • *"Earl: Employee of the Month"
  • *"We do it like you'd do it!"
  • *"It's not a secret, it's real fire"
  • "Wake up with the King"
  • "Stack it high, tough guy"
  • "@ BK You Got It!"
  • "The taste that beat McDonald's fries"
  • "Get Your Burger's Worth"
  • "Where value is King"
  • "BK Tee Vee: I love this place!"
  • "Sometimes, you gotta break the rules"
  • "We do it like you do it"
  • "The Best Food for Fast Times"
  • "At Burger King, you not only get change, you get change"
  • "King Me!"
  • "We know how burgers should be"
  • "This is a Burger King town"
  • "Where's Herb?"
  • "Mo Beef, Betta Taste"
  • "Aren't you doubly hungry for Burger King now?"
  • "Aren't you thirsty for Burger King now?"
  • "Aren't You Hungry?", "Aren't you hungry for Burger King now?"
  • "Who has the best darn burgers?"
  • "The Burger King and I"
  • "We're America's Burger King"
  • "Bigger, Better, Burger King!."
  • "Eat like a king. Not a clown."
  • "You're no clown with the Crown."
  • "Got the Urge?/Got the Urge? Get to Burger King!"
  • "BK4U"
  • "Quality Just Tastes Better!"
  • "Taste Is King"
  • "Have a Pepsi at Burger King now."
  • "Give your hunger a Texas Double Whopper"
  • "Eat Like Andy"
  • "100% Whopper, 0% Beef"
  • ”You Rule”

Children's advertising

  • "Imagination is King"
  • "Burger King Kids Club, Where it's cool to be a kid!"
  • "Great food, cool stuff, kids only"
  • "Just for fun, and just for you!"
  • "Its always something special when you're with Burger King"
  • "Magic makes it special when you're with Burger King"
  • "Burger King: Where kids are king"
  • "Taste Rules!"
  • "Burger King Kids Club, It's a cool place"
  • "Burger King Kids Club, I Love This Place!"
  • "Burger King Kids Club, Where Kids Rule!"
  • "The Burger King Kids Club! It's just for fun, and just for you!"
  • "Home of the real, Big Kids Meal!"

International slogans

Canada

  • "You're gonna love us!"
    Quebec
  • "Les burgers, c'est notre affaire"
  • "Au rhythms et au gout d'aujourd'hui"
  • "Laissez-vous fêter!"
  • "Mets-en que c'est bon!"
  • "Laissez-vous captiver par le goût!"
  • "Je préfère Burger King"
  • "Le Restaurant du Whopper"
  • "Je préfère le gout de Burger King"
    Mexico
  • "Así lo quiero"
  • "Simplemente sabe mejor"
  • "A la parrilla sabe mejor"
  • "A tu manera"

Australia (Hungry Jack's)

  • "Got the Hungry's"
  • "The Burgers are Better at Hungry Jack's"
  • "Aren't You Hungry?, Aren't you hungry for Hungry Jack's...now?"
  • "We're all about fresh at Hungry Jack's"
  • "Love it at Hungry Jack's"
  • "Home of The Whopper"
  • "Oh Yeah!"
  • "Tastier burgers and more funner!"
  • "Gotta get back to Jack's"

United Kingdom

  • "There's 'OK', And there's BK!!"
  • "The original flame-grilled taste"
  • "It's Flaming Tasty"
  • "No sun, no fun"
  • "It's Not A Secret, It's Real Fire"/"No Secrets, It's Just Fire"
  • "We give up."

New Zealand

  • "Burger King – It just tastes better"
  • Have it your way
  • Have it our way (November 2021–

Germany

  • "Der König der Hamburger"
  • "Weil's besser schmeckt"
  • ”Geschmack ist king”

Sweden

  • "Grillat ÄR Godast"

Jingles

The Burger King jingle

In 1973, BK introduced a jingle in response to McDonald's Big Mac song. The lyrics proclaimed that Burger King would serve you a customized product, according to its slogan Have it your way, and that it would happily do so:
The jingle was used for several years in the 1970s, and has been modified several times and reused: during the 1980s the phrase at Burger King today was added at the end of the song. A commercial with Shaquille O'Neal had different tempos of jingles as Shaq goes into a 1950s malt shop, then 1960s and 1970s styles and finally a 1980s neon theme, each line reflecting music styles of said decade. During a 2006 commercial called the Whopperettes featuring Brooke Burke, the performers sang a modified version of the song during a musical number overseen by the King.

Whopper Whopper

The Whopper Whopper song is a variation of the Burger King jingle, and was played in ads during 2022 and 2023.

Promotions

CP+B

Crispin Porter + Bogusky created a series of web-based advertisements to complement the various television and print promotional campaigns on sites such as Myspace and various BK corporate pages. These viral campaigns coupled several other new advertisement campaigns drew considerable positive and negative attention to BK.

McGarryBowen

  • ;Fries King

Mother

London-based Mother had been working in partnership with McGarryBowen for the company beginning in December 2011. Mother took over as the company's firm of record on 19 February 2013, from McGarryBowen. The partnership only lasted one year until the agency was dropped on 6 January 2014.
  • ; John the Manager

Free Burger Survey

Burger King supports its advertising and change efforts with the opportunity for customers to fill out a My BK Experience survey every time after they eat at Burger King, keep their receipt, and go online to complete the survey. Customers receive a free survey code they can exchange for their choice of a Whopper or Chicken Sandwich, and Burger King receives invaluable feedback they use to continually improve upon their service, customer experience, and to get advertising ideas and inspiration.

Media tie-ins

The following movies and shows were promoted in store as kids' meals or other promotional products.

[Nintendo]

Cross promotions

Mister Rodney

In 1984, a commercial was produced featuring a smiling, cardigan-clad Mister Rogers impersonator touting the superiority of Burger King burgers over the competition. The man himself, who believed in never advertising to children and who was a staunch vegetarian, took issue with the spot and quickly called up Burger King's CEO, stating that young children would find it confusing and that it went against his principles and beliefs. He politely requested that the commercial be pulled from the airwaves and the company promptly complied.

Herb the Nerd (Where's Herb?)

The Where's Herb? ad campaign ran in 1985 and 1986. The television commercials featured a rather nerdy character named Herb, who was described as never having eaten a Whopper in his life. Advertisements called on fans to visit their local Burger King in the hope of finding Herb and winning a prize. The campaign also included an "I'm not Herb" promotion, in which customers could get a discounted Whopper by including the phrase in their order.