Legoland Billund Resort


Legoland Billund Resort, the original Legoland park, opened on 7 June 1968 in Billund, Denmark. The park is located next to the original Lego factory and Billund Airport, Denmark's second-busiest airport. Over 1.9 million guests visited the park in 2011, and 50 million guests have visited the park since it opened. This makes Legoland the largest tourist attraction in Denmark outside Copenhagen. The Legoland parks that have since been built are modelled upon Legoland Billund, most noticeably the Miniland area, which is made up of millions of plastic Lego bricks.

History

The Lego company, led by Ole Kirk Christiansen, introduced plastic toys alongside their existing wooden toy line in 1949 after purchasing one of the first injection moulding machines in 1947. One son, Godtfred Kirk Christiansen, was named the managing director of the family business in 1957 shortly before his father died and just two years later he bought out his three brothers. In the 1960s, GKC decided to open a Legoland Park adjacent to the Lego factory in Billund to promote his toy business; the factory itself was already drawing approximately 20,000 visitors per year by the mid-1960s, who came to view models produced for trade shows and shops. GKC hired Arnold Boutrop as the park's first general director and designer; after visiting Madurodam, the two men began finalizing plans for what would become Miniland, the main attraction of Legoland. Dagny Holm, a cousin of GKC trained as a sculptor who was hired as a model designer in 1961 is credited with much of the original design and building of Miniland. The park became an instant success, with 625,000 visitors in its first abbreviated season after opening on 7 June 1968.
Over the years, Legoland Billund has added many original models and rides. The park, which has now been expanded to cover, is divided into nine themed areas, including Duplo Land, Imagination Zone, LEGOREDO Town, Adventure Land, Lego City, Knight's Kingdom, Mini Land, Pirate Land, and Polar Land.
Today, Legoland Billund is the most visited tourist attraction in Jutland and the third-most visited attraction in Denmark, after Tivoli Gardens and Dyrehavsbakken. Several other Legolands have since been built in other parts of the world:
The Blackstone Group, an investment firm, bought a 70% controlling stake in Legoland in 2005, with the remaining 30% still owned by Lego. The parks are operated by Merlin Entertainments.
On 29 May 2024, a fire suspected to have been caused by a short circuit inside an electric rail car that was being charged overnight erupted at the park's Miniland attraction, destroying several replicas of famous buildings and a model of a traditional Danish port.

Themed Lego Lands

, the park has 11 themed areas.

Adventure Land

This area contains some of the park's more exciting rides such as the wild mouse roller coaster, X-treme Racers. Jungle Racers jet ski ride has a jungle theme and spins the riders quite fast. In 2010, The Temple was introduced, an indoor ride where riders board Explorer SUVs and are equipped with laser guns to shoot at moving targets in 11 scenes themed to ancient Egypt. The Temple also has a game area with an Egyptian theme, containing ring-toss, water-shooting, balloon-popping and a mummy game. The area contains two gift shops and two restaurants.
Falck Fire Brigade is a ride where you take your assigned vehicle to the scene of a fire where you and your fellow firefighters have to put out a fire in a building, and the fastest team wins.

[|Duplo Land]

Duplo Land contains rides and attractions for young children, with the Lego Duplo brand name. The Duplo Playhouse is a play area for children ages 2–6, which is themed like a city in which children can play. They can build using Lego, or play on planes and cars. There are also slides, stairs, interactive elements and a role-play area. The Duplo Train, a train ride that looks like a train made of Duplo bricks, takes two minutes to complete its loop. Duplo Planes is a plane ride similar to Disney's Dumbo ride, but with a Lego theme. The land also used to feature Duplo Driving School. This was a car ride for children ages 2–6, who are not yet ready for the Traffic School ride.

Duplo Peppa Pig Playground

For 2024, a new play area themed to the Peppa Pig television series was opened behind Lego studies. This is part of a joint partnership between Lego, Hasbro and Merlin Entertainments.

[|Imagination Zone]

This zone contains the Lego Studios, a purpose-built 600-seat 4-D theater, complete with special effects and a giant screen.
Lego Atlantis by Sea Life was added in 2007. The attraction starts off with an animated movie, featuring Lego figures and a submarine that travels down to the submerged city of Atlantis. There is also a Sea Life aquarium featuring a walk-through underwater tunnel and other hands-on activities with more than 800 sea creatures. Numerous Lego figures and models are in and around the aquarium.

[|Knight's Kingdom]

Knight's Kingdom contains The Dragon coaster, located inside a medieval castle. The ride starts with a slow-moving dark ride scene with Lego figures themed to medieval times, including a mighty dragon. Knight's Kingdom also has Knight's Barbecue Grill.

LEGO Movie World

It features the Masters of Flight and Unikitty's Disco Drop found in the California and Florida versions with its exclusive ride being a Technical Park Aerobat.

[|LEGOREDO Town]

LEGOREDO Town is a Western-themed land that contains the rides Lego Canoe, LEGOLDMINE, Westernride and ghost The hunted House. LEGOREDO also has its own band called "The Rattlesnakes" and they play country music all day long. The mountain terrain of Lego Canoe offers a scenic background.

[|Mini Land]

Mini Land is the heart of any Legoland park. The 1:20 scale Lego brick models feature landscapes, sights and buildings from all over Denmark, as well as famous landmarks from other parts of the world. The LEGOTop observation tower offers a nice view of the entire park. The models and structures in Mini Land were made using more than 25 million Lego bricks.
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Ninjago World

Ninjago World, which opened in 2016, features NINJAGO: The Ride, an interactive dark ride using gesture controls. The technology was developed by Triotech, who had previously developed the interactive Voyage to the Iron Reef dark ride at Knott's Berry Farm.
YearAttendanceRef
20051,490,000
20061,460,000
20071,610,000
20081,650,000
20091,650,000
20101,650,000
20111,600,000
20121,650,000
20131,800,000
20141,925,000
20152,050,000
20162,091,000
20172,120,000

[|Pirate Land]

Pirate Land is a pirate-themed area. It features the Pirate Splash Battle where participants get wet. Other rides include Pirate Wave Breaker and Pirate Boats.

[|Polar Land]

Polar Land is a North Pole and South Pole theme area that opened in 2012. This themed area was partially created from part of the [|Lego City] themed area and the Event Center. It features the Polar X-plorer roller coaster, Builde a boat, arctic basecamp and Ice Pilots School.
Ice Pilots School was previously named Power Builders and carried a Bionicle theme when it was part of the Lego City themed area.

Attractions

Roller coasters

Water rides

Other rides

Ride nameTypeYear openedThemed landImageAdditional information
CaterpillarHimalaya1971MinilandRider height minimum 90 cm. Moved to its new position in 1983
Falck Fire BrigadeFire fighting2006Adventurelanddouse the fire yourself
Ghost-The Haunted HouseWalkthrough dark ride/drop tower2014LEGOREDO Towna walkthrough attraction with a drop tower at the end
Ice Pilots SchoolRoboCoaster G12003Polar Landheight limit 120 cm.
Lego AtlantisAquarium2007Imagination Zonea sea life aquarium
Lego Studios4D film theater2001Imagination Zonea 4D theater in Imagination Zone that as of 2019 shows 2 movies — Lego Ninjago 4D and LEGO® City 4D – Officer in Pursuit
Lego TopObservation tower1984Miniland36 m high
Lego TrainTrain ride1968Minilanda themed 2-minute train ride
Lloyd's Lazer MazeMaze2016Ninjago Worlda laser maze ride
MonorailMonorail1985Miniland
NINJAGO The RideInteractive dark ride2016Ninjago Worlda dark ride where riders use their hands to shoot
Nintendo Game ShowPlay areaMinilandplay Nintendo games
Pirate CarouselTeacupsPirate Landspinning cups
The TempleInteractive dark ride2010Adventurelanddark ride laser shoot-out

Kiddie rides

Ride nameTypeYear openedThemed landImageAdditional information
Adventure PathPlay area2000Adventurelandplay area in Adventureland
Duplo PlanesCarousel1984Duplo Landairplanes, built where caterpillar was
Duplo PlayhousesPlay area2001Minilandplay area
Duplo ExpressTrain ride1994Duplo Landa 2-minute train ride
Frog HopperDrop tower2009Minilandmini drop tower
Lego SafariOn-track driving1972Minilandon track cars on a Safari. Renovated 2017
Lego Duplo Peppa PigChildren's Play Area2024Duplo Peppa Pig PlaygroundThemed to the children's show of the same name, part of a three-way partnership between Lego, Hasbro and Merlin Entertainments.
LEGONDOLFerris wheel1984Duplo Landmini Ferris wheel
Mini BoatsBoat ride1971Minilandwhere children can sail their own boats. Renovated 2022
Music FountainPlay area2001Imagination Zonewater play area
Pirate Wave BreakerRocking tug2009Pirate Land90+ cm
SEAT Traffic SchoolDriving simulator1968Minilandelectric cars for 7 – 13 years old
Western RideCarousel1988LEGOREDO TownWestern themed carousel

Building experiences

Shows

AttractionTypeYear openedThemed landImageAdditional information
The RattlesnakesCountry & western bandLEGOREDO Town
King's Castle ShowLive actionOpen in 1996 and closed in 2024Knight's Kingdomaction and stunt show at Mini Castle
Legoland GardenMarching Bandthroughoutthe park's marching band
Battle of the brickLive action2019 but closed in 2020 and reopened in 2023Behind Polar landaction and stunt show

Extras

These attractions and activities all require an extra charge in addition to regular admission fees.
AttractionTypeYear openedThemed landImageAdditional information
LegoldmineGold panning1973LEGOREDO TownRenovated 2021
Pirate GamesSkill gamesPirate Landtest your skill games
Temple GamesArcadeAdventureland

Special events

The park hosts many special events throughout the season, including a Halloween celebration and firework shows.

Retired rides and attractions

Accident

On 29 April 2007, a 21-year-old female employee was killed by a roller coaster when she climbed over a security fence to retrieve a guest's wallet.