Peppa Pig
Peppa Pig is a British preschool animated children's television series created by Neville Astley and Mark Baker. Produced by Hasbro Entertainment and Karrot Animation and formerly Astley Baker Davies, the series follows Peppa, an anthropomorphic piglet, and her family and friends portrayed as other animals. The show first aired on 31 May 2004. The ninth series began broadcasting in summer 2025. Peppa Pig has been broadcast in over 180 countries.
Peppa herself has been voiced by several performers through the years: Lily Snowden-Fine in series 1; Cecily Bloom in season 2; Harley Bird from "Peppa's Christmas" until "Christmas at The Hospital" ; Amelie Bea Smith from "Valentine's Day" to "House Rules"; and Harriette Cox since "The Big Announcement". The series has also starred John Sparkes, Morwenna Banks, Richard Ridings, Oliver and Alice May, Vincent van Hulzen, Kira Monteith, and Holly Park.
On 31 December 2019, Hasbro acquired Entertainment One, which included the Peppa Pig franchise, for US$3.8 billion, making the franchise one of Hasbro's main brands. On 16 March 2021, it was announced that the series was renewed until 2027, with the original creators and studio replaced by Karrot Animation. On 17 November 2022, Hasbro announced that they would be selling eOne's assets, while the Peppa Pig franchise would remain with Hasbro.
Background
Taking place in a world where almost all characters are animals, Peppa Pig revolves around the titular character and her family and friends. Each episode is approximately five minutes long. Each of Peppa's friends is a different species of animal. Episodes tend to feature everyday activities such as attending playgroup, playing games, visiting relatives and friends, or going to the playground.The cast wear clothes, live in houses, and speak English, but still display some characteristics of the animals on which they are based: the pigs enjoy jumping in muddy puddles and the rabbits live in a burrow, and the animals make their stereotypical noises while they talk. The characters blush when embarrassed and display happiness, irritation, or bewilderment. Most characters are anthropomorphic, with some exceptions, such as Tiddles the Tortoise, Polly Parrot, and Mrs. Duck.
The narrator of the series, John Sparkes, reinforces the action and humour, usually saying "Oh, dear" when something unfortunate happens. Most episodes end with characters falling over laughing.
Production and airing
In the United Kingdom, the first series of 52 five-minute episodes began on Channel 5 on 31 May 2004. Lily Snowden-Fine starred as Peppa. The second series of 52 episodes began on Channel 5 on 4 September 2006, with Cecily Bloom voicing Peppa, among other cast changes. The first special, "Peppa's Christmas", was the first episode to feature Harley Bird as the voice Peppa, starting at only five years old. The third series started telecasting on Channel 5's preschool-targeted block Milkshake! on 4 May 2009 with Harley Bird as Peppa.In the United States, the series first aired as part of Cartoon Network's Tickle-U preschool programming block from 22 August 2005 to 2007. For these airings, the show was redubbed with American actors. There were no other official releases of this dub, and every US airing since 2008 uses the original British soundtrack. The series moved to Noggin the same year as part of Noggin Presents, a series of interstitial shorts aired between full-length shows. Since February 2011, the series has aired as a half-hour show with 5 segments per broadcast on Nick Jr. in the US. As of 2025, there are nine series of the programme.
Peppa Pig is animated using CelAction2D. It was originally produced by Astley Baker Davies, and, later on, Entertainment One. As of series eight, Karrot Animation and Hasbro Entertainment produced the show.
Characters
Episodes
Other media
Books
There is a series of books based on Peppa Pig, one of which, Peppa Meets the Queen, was written to coincide with the Queen's Diamond Jubilee.Films
There have been several "Cinema Experiences" based on the series, featuring brand new episodes never before seen. They were first shown in the UK, before being expanded internationally. The first one, titled Peppa Pig: The Golden Boots, was released by Entertainment One on 14 February 2015 and featured the titular 15-minute special, and other episodes. Wrap-around clips featuring presenters from Milkshake! also appeared. alongside several episodes of the TV series. As of December 2015, it had grossed £2,326,328.A second one, and the first branded a "Cinema Experience", was released on 16 March 2017, was shown in cinemas by Entertainment One on 7 April 2017. It premiered nine episodes, four of which share the same theme of Peppa's holiday in Australia. Between the episodes are segments with a live-action host named Daisy and Peppa and George as puppets, based on the Peppa Pig Live stage show.
Since then, three more "Cinema Experiences" have been released, including Festival of Fun! in 2019, published by Entertainment One, as well as Peppa's Cinema Party in 2024, celebrating the show's 20th anniversary and featuring ten new episodes including a three-part Wedding special, and Peppa Meets the Baby in 2025, marking the debut of Peppa's new baby sister, Evie, both released by Trafalgar Releasing.
Additionally, Peppa Celebrates Chinese New Year released exclusively in Chinese theatres on 5 February 2019 to commemorate the Year of the Pig.
Theme parks
Peppa Pig World
Peppa Pig World, a themed area based on the series, opened on 9 April 2011 at Paultons Park, New Forest, Hampshire, England, with nine rides, an indoor play zone, a muddy puddles water splash park, children-sized play areas, and themed buildings.Peppa Pig World of Play
On 17 October 2017, Merlin Entertainments announced a partnership with Entertainment One to become the exclusive licensor for theme park attractions based on the show worldwide except in the United Kingdom and in China, which will be a non-exclusive partnership.The deal began with the announcement of Peppa Pig World of Play on 5 June 2018, which are indoor play areas with unique twists. The first venue to open would be in Shanghai for a Late-2018 opening, and opened in Late-October. Additional venues in Beijing, as well as two US venues in Dallas-Fort Worth and Michigan were also announced around this time for a 2019 opening. The Dallas-Fort Worth venue opened in February 2019. while the Michigan venue opened later on in the year. Another Peppa Pig World of Play venue opened in Chicago in 2021.
In September 2021, a Peppa Pig World of Play venue was announced to open in the Netherlands.
As of 2024, there are five locations:
- Schaumburg, Illinois
- Grapevine, Texas
- Leidschendam, Netherlands
- Auburn Hills, Michigan
- Shanghai
Peppa Pig Land
Peppa Pig Theme Park
Peppa Pig Theme Park is a separately ticketed park located within the Legoland Florida Resort; it opened on 24 February 2022.The second Peppa Pig Theme Park, Peppa Pig Park Günzburg, was announced in June 2023. It is located in Günzburg, Germany within the Legoland Deutschland Resort and is the first standalone theme park based on the series in Europe. The park opened on 19 May 2024.
A third Peppa Pig Theme Park opened in North Richland Hills, Texas on 1 March 2025.
Lego Duplo Peppa Pig (Themed Area)
On 23 January 2024, a themed-play area dedicated to the Lego Duplo Peppa Pig subtheme was added to Legoland Billund Resort.Peppa Pig Store
On 18 October 2024, Hasbro announced that they would open a dedicated Peppa Pig retail store within Battersea Power Station alongside a stand-alone Transformers store within the same premises. The store contains exclusive items and merchandise, a large TV screen, various interactive opportunities and Peppa meet-and-greets.Peppa Pig Resort
On 23 June 2021, Merlin announced a dedicated Peppa Pig-themed resort located in Sichuan for a planned opening in 2024. It will contain a theme park, a hotel and a Sea Life aquarium. Construction began in July 2021.Merchandise
Peppa Pig, the Entertainment One brand, grossed over £200 million in UK merchandise sales in 2010, doubling the 2009 figure of £100 million. According to NPD figures for 2010, Peppa Pig had become the number one pre-school property in the total toy market, moving up four places from its 2009 position. Peppa Pig was stated to have over 1,000 licensees worldwide, and 80 in the US, up from 63 licensees in 2010.Episode DVDs and a variety of licensed Peppa Pig products including video games and other toys such as playsets, playing cards, vehicles, and stuffed toys are sold. The range was expanded to include household items such as bathroom products, stationery, bed-linen, food, drink, clothing, and jewellery. A music album titled My First Album was released in July 2019.
Lego Duplo Peppa Pig
On 23 January 2024, as part of the three-way partnership between The Lego Group, Hasbro and Merlin Entertainments, a dedicated Peppa Pig Lego Duplo theme was released as part of the series' 20th anniversary.Video games
There have been several video games based on the property. In 2008, Pinnacle Software signed a deal with Contender Entertainment Group to publish licensed video games based on the property with Asylum Entertainment as developer. The first title, Peppa Pig: The Game, was released for the Nintendo DS handheld game system in November 2008. Following Pinnacle's insolvency in December that year, a successor company - P2 Games, was founded in February 2009, and released a version for the Wii console a year later on 27 November 2009, with distribution by Ubisoft. It is a children's video game that contains 11 games and activities.Peppa Pig: Fun and Games was released on 22 October 2010 for the Wii and Nintendo DS. Asylum Entertainment and P2 Games remained as developer and publisher for the title. Peppa Pig: Theme Park Fun was released on 25 March 2011 for the Nintendo DS. It was also published by P2 Games, with Strawdog Studios serving as developer.
My Friend Peppa Pig was developed by Petoons Studio and published by Outright Games. It released on 22 October 2021 for the PlayStation 4, Xbox One, Nintendo Switch, and Windows, exactly 11 years after Peppa Pig: Fun and Games. Peppa Pig: World Adventures, also developed by Petoons Studio and published by Outright Games, was released on 17 March 2023 for the PlayStation 4, PlayStation 5, Xbox One, Xbox Series X and Series S, Nintendo Switch and Windows. The London section of the game is dedicated to Queen Elizabeth II, who had died on 8 September 2022.