Lego Elves


Lego Elves is a discontinued Lego product line produced by The Lego Group that was launched in 2015. The product line was based on the storyline of accompanying animated series on Disney Channel, the Lego YouTube channel, and Netflix which follow the adventures of a character named Emily Jones who travels to a magical land called Elvendale. It went through a reboot at one point, where the animation had the characters with typical Lego-figurine-styled hands. The theme aimed to introduce a fantasy element to girl-focused Lego products. It was discontinued in 2018.

Overview

The Lego Elves theme was underpinned by the storyline of its accompanying animated series. The Lego Elves animated television series began with a mini movie special titled Unite The Magic. An animated webisode series was released on the Lego YouTube channel. An animated series titled Lego Elves: Secrets of Elvendale was produced and aired by Netflix. Both the Lego toy line and the animated series targeted the girls market. The series focus on a human girl named Emily Jones, who inherits a magical amulet from her grandmother and travels through a portal to a magical realm called Elvendale. The storyline relates how she meets four elves with elemental powers with whom she fights against evil forces, and who help her to return home.

Development

Following the success of Lego Friends and Lego Disney, The Lego Group aimed to launch another Lego theme targeted at the girls market. In contrast to the contemporary setting of Lego Friends, Lego Elves aimed to introduce a fantasy setting into girl-focused Lego toys. The theme was developed after testing several story ideas with girls around the world.

Launch

The Lego Elves theme was announced on 12 February 2015 at the American International Toy Fair. The toy line began with the release of eight toy construction sets that introduced the four main elves and their home environments which began to launch in March 2015. An official teaser for the animated series was released on the Lego YouTube channel on 15 December 2014. This was followed by the release of a trailer on 19 February 2015.

Characters

Main Five

  • Emily Jones is the protagonist, a resourceful, modest, amicable, and affectionate human girl, whose "element" is love.
  • Azari Firedancer is a fire elf who is spontaneous, extroverted, loud, sometimes reckless, and usually cheerful.
  • Farran Leafshade is an earth elf who is honest, loyal, reliable, and slightly self-important and has a crush on Aira.
  • Aira Windwhistler is a wind elf who is good-natured, excitable, light-hearted and whose favourite pastime is the construction of machines.
  • Naida Riverheart is a water elf who is patient, modest, slightly shy, but courageous.

    Humans

  • Sophie Jones is Emily's younger sister. She is captured by the Goblin King as bait to lure Emily to him.
  • Mrs. Jones is Emily and Sophie's mother.
  • Mr. Jones is Emily and Sophie's father.

    The Five Sisters

  • The Five Sisters is a legendary group of powerful elves. They created a portal from Elvendale to Earth, so that elves and humans could learn from each other. Together, the five dedicated their lives to protecting their realm and all of its inhabitants.
  • * Emily's grandmother was immortal while she lived in Elvendale, she represented the "element" of love. However, when she moved to Earth to guard the portal from that side, she became mortal and eventually died.
  • * Skyra, a wind elf, remained at her mysterious sky castle to guard the Elvendale side of the portal.
  • * Quartzine, an earth elf, became imprisoned in her amulet after turning evil. She is the mother of Cronan Darkroot, the Goblin King.
  • * Unnamed water elf and fire elf. The whereabouts of the water and fire sisters are currently unknown.

    Elves

  • Johnny Baker is a fire elf and pastry chef who works at a bakery located in the lava fields of Elvendale.
  • Tidus Stormsurfer is a water elf who runs Elvendale's School of Dragons as the dragon trainer.
  • Sira Copperbranch is an earth elf who runs the Starlight Inn. She is known as The Sky Captain of Elvendale, and is friends with Tidus Stormsurfer. Not a typical earth elf, she loves flying and has her own airship.
  • Cronan Darkroot / Goblin King is an earth elf. After losing his mother to the dark power of her amulet, he vows to bring her back by stealing Emily's amulet, which will allow him to open a portal to Earth. He is known as the Goblin King and has a number of goblin minions. He is Emily and Sophie's first cousin once removed due to his mother, Quartzine, being one of the Five Sisters.
  • Rosalyn Nightshade is a water elf who is also a healer. She is the former queen of the forest, who was tricked by Cronan Darkroot and overthrown. She has some of the most powerful potions in Elvendale.
  • Ragana Shadowflame is a fire elf and main antagonist of the series. Having weak powers, she drinks from the Shadow Fountain to gain power and becomes evil. She has two animal minions: a cat named Jynx and a fox named Dusti.
  • Lumia is a light elf and a shape-shifter who can transform into animals such as an eagle and a wolf.
  • Noctura is a dark elf who is a bat-themed shape-shifter. She has a number of bat minions who aid in her wicked schemes.

    Goblins

  • Barblin loves his balloon ship and is a great pilot and mechanic. He adores the ship’s Captain Dukelin and tries to make him happy. It is hard to tell if Barblin is being mind-controlled by the Goblin King or just follows orders to make others happy.
  • Bieblin is very happy with his life, thinks he is the most awesome goblin, and always carries a snack. He is lazy and selfish unless it has something to do with food or music. He loves to entertain by playing his guitar and singing his own songs.
  • Dukelin found his true calling as right hand and commander of the Goblin King when he took over the goblin village. Dukelin is the captain of the balloon ship and an intelligent engineer. He always thinks the other goblins are talking behind his back, which they are.
  • Fibblin loves a good cup of tea and discussing the latest goblin gossip, in fact he starts most of the rumors in the village. He is a great craftsman and designs complicated machines in his workshop and he builds traps for the Goblin King to use.
  • Guxlin loves nature and gardening, he supplies the goblin village with fresh fruits and vegetables. He is intelligent and skilled at making things grow. He is a hard worker and believes in getting the job done but can be selfish about his own interests.
  • Jimblin says no to everything. Not to offend anyone, but because to him it has many meanings. He doesn’t know many words, and doesn’t care. He even says no to the Goblin King, which makes him an easy target if the King is in a bad mood. Jimblin is small but very strong.
  • Rimlin is the youngest goblin. He is great at making things look beautiful and super cute. He has a heart of gold, but is simple-minded, easily forgets things, and doesn’t always know when he’s in danger. Turning him evil doesn’t seem to work as well as the Goblin King had hoped.
  • Roblin is an excellent thief who loves shiny, beautiful, and magical things. He spends all day searching for fantastic objects to take, and then hiding them so nobody else will find them. He moves like a black magic cat to get in and out of the strangest places to find or hide objects.
  • Smilin really loves to sleep, which makes him a pretty useless guard. You could say he’s a dreamer, but watch out, he is super grumpy when he does eventually wake up.
  • Tufflin took the full brunt of the Goblin King’s evil spell and has gone quite mad. He is always angry and picks fights with everyone and everything in the village – even inanimate objects. He has a great imagination, but now always imagines someone is plotting to attack him, so he deals the first blow.

    Animals

  • Flamy the fox
  • Panthara the panther
  • Unnamed mouse
  • Firebolt the pegasus
  • Zonya the fire dragon
  • Spark the baby dragon
  • Mr. Spry the squirrel
  • Mrs. Spry the squirrel
  • Hidee the chameleon
  • Enki the panther
  • Thorne the earth dragon
  • Floria the baby dragon
  • Ashwing the dragon
  • Pluma the bird
  • Sebastian the bird
  • Owlyver the owl
  • Nascha the owl
  • Golden Glow the pegasus
  • Starshine and Rufus the pegasi
  • Gust the wind dragon
  • Miku the toddler dragon
  • Fledge the baby dragon
  • Blubeary the bear
  • Lil’ Blue the baby bear
  • Delphia the dolphin
  • Calypso the baby turtle
  • Merina the water dragon
  • Sapphire the water dragon
  • Lula the baby dragon
  • Rayne the baby dragon
  • Elandra the Queen Dragon
  • Estari the baby dragon
  • Noctura’s bat minions: Crase, Furi, Hippo, Molo, Myzo, Phyll, Vespe
  • Jynx the shadow cat
  • Dusti the shadow fox

    The Five Elemental Guardians

The Elemental Guardians are a group of giant, mystical creatures who protect the elemental diamonds of Elvendale. These jewels are the source of all elemental magic.
  • Rowan the Guardian Fire Lion
  • Liska the Guardian Earth Fox
  • Cyclo the Guardian Wind Dragon
  • Cory the Guardian Water Turtle
  • Lumia the Guardian Light Elf

    The Shadow Creature

The Shadow Creature is an entity of darkness who aids The Goblin King in his quest for power. It can drain the life-force from creatures and the environment. It is also a shapeshifter and has used the following forms:
  • Giant bird
  • Raven
  • Octopus
  • Cobra-like serpent
  • Mouse
  • Arachnid
  • Bear
  • Giant lizard
  • Cat

    Toy line

According to BrickLink, between 2015 and 2018 The Lego Group released 33 toy construction sets, two polybag sets and six foil pack sets for the Lego Elves theme. The product line was discontinued in 2018.
The construction sets released each year were developed around a different storyline. The printed clothing featured on the "main five" mini dolls changed with each storyline; storyline four featured an armored look with designs representing each Elemental Guardian.
  • Storyline One focused on Emily Jones traveling to Elvendale, meeting the elves, and trying to get back home.
  • Storyline Two was about saving dragons from the evil elf witch Ragana.
  • Storyline Three was about Emily’s younger sister Sophie being captured by Cronan Darkroot, the Goblin King.
  • Storyline Four was about rescuing the Elemental Guardians from the dark elf Noctura.