Legoland Discovery Centre


Legoland Discovery Centre is an indoor family attraction chain operated by British leisure group Merlin Entertainments. Featuring models and attractions inspired by the Lego building toys, the Discovery Centres are smaller and indoor versions of the Legoland theme parks located around the world.
In September 2025, The Lego Group announced that they would take full control of the chain from Merlin, who will continue to operate the Legoland amusement parks under license. The deal will close at the end of 2025.

Attractions

A typical Legoland Discovery Centre occupies approximately of floor area.
Discovery Centres include models of local landmarks rendered in Lego bricks. Visitors can also learn how the Lego bricks are manufactured or partake in building classes taught by a Master Model Builder. Certain locations may also include 4-D movie theatres offering multiple showings throughout the day.
A number of children's attractions, such as small rides, play fortresses, and movie theaters are also available. The centres can host birthday parties as well as scholastic and group functions and also include restaurants and gift shops selling Lego merchandise.

Reception

The target audience for the Legoland Discovery Centre is families with young children, normally ages 3 through 12, though a typical location's average guest is about seven years of age. Discovery Centres are located near other family-friendly attractions and dining establishments. In a given year, a single facility can host approximately 400,000 to 600,000 visitors. Adults are not permitted to enter a Legoland Discovery Centre unless accompanied by a child, except at designated adult-only evening events.

Locations

‡ Date of reopening as "LEGO Discovery Centre" or "Center"

Asia

Europe

North America

Australia

Future locations