KWGN-TV
KWGN-TV is a television station in Denver, Colorado, United States, serving as the local CW outlet. It is owned and operated by network majority owner Nexstar Media Group alongside Fox affiliate KDVR, channel 31. The two stations share studios on East Speer Boulevard in Denver's Speer neighborhood; KWGN-TV's transmitter is located atop Lookout Mountain, near Golden.
KWGN is available to subscribers of satellite provider Dish Network throughout the United States as part of its superstations package, and is carried on cable television providers in parts of the western United States. The station is authorized for cable and satellite distribution as a U.S. superstation by the Canadian Radio-television and Telecommunications Commission ; however, KWGN is not currently available on any pay television providers in that country.
History
Early years
The station first signed on the air as KFEL-TV on July 18, 1952. It was owned by Colorado broadcasting pioneer Gene O'Fallon along with KFEL radio, and was the first television station to sign on in the state of Colorado. It was also first station on the VHF band to sign on the air following the Federal Communications Commission's decision to lift its freeze on television station licenses that year. The station originally operated as a primary affiliate of the DuMont Television Network, sharing the affiliation with KBTV, but also cherry-picked programs from NBC, ABC and CBS. The station's original studio facilities were located in a remodeled brick warehouse at 550 Lincoln Street.Gotham Broadcasting, owned by J. Elroy McCaw, purchased the station from O'Fallon in 1955. John M. Shaheen, the founder of aviation services company Tele-Trip Inc., which later became a subsidiary of Mutual of Omaha, subsequently acquired a 50% ownership interest in the station. Channel 2's call letters were changed that same year to KTVR; the station lost the DuMont affiliation when the network shut down on August 6, 1956, after which it became an independent station. During the late 1950s, the station was briefly affiliated with the NTA Film Network. In 1959, McCaw became the sole owner of channel 2, buying out Shaheen's share in the station. In 1963, McCaw changed the call letters to KCTO.
Under Tribune ownership
In September 1965, the station was acquired by Tribune Broadcasting – then known as WGN Continental Broadcasting. After the sale was finalized in March 1966, the new owners changed the call letters to KWGN-TV after its new sister station and the company's flagship, WGN-TV in Chicago. At the time of its purchase, KWGN became Tribune's fourth television station property—after WGN-TV, WPIX in New York City, and KDAL-TV in Duluth, Minnesota, the latter of which was owned by Tribune from 1960 to 1978.When WGN Continental Broadcasting bought channel 2, it gave the station a significant technical overhaul, allowing it to broadcast programming in color. KWGN promoted itself as Colorado's only all-color station, because all of its local programs were produced in the format. Denver's three major network affiliates—KOA-TV, KLZ-TV and KBTV—were broadcasting national network programs in color, but had yet to equip their studios with color cameras for local programming production. As an independent station, KWGN aired a mix of off-network sitcoms and dramas, cartoons, movies, syndicated game shows, and locally produced programs such as Blinky's Fun Club, Denver Now, Afternoon at the Movies with Tom Shannon and public affairs program Your Right to Say It. It took six years for WGN Continental to make the station profitable.
Beginning in the 1960s, the station started building a massive network of translators across the state. Around this time, KWGN became a regional superstation. At its height, it was available on nearly every cable system in Colorado and Wyoming, as well as portions of Idaho, Kansas, Montana, Nebraska, New Mexico, South Dakota, Utah and Washington. KWGN was attractive to cable systems because its programming had no duplication with programs seen on the local network affiliates within their given markets. Additionally, it was the only independent station that was available in much of the region until the 1980s. It remained the only independent station in Denver—and indeed, in all of Colorado—until eventual sister station KDVR signed on in August 1983. To this day, KWGN remains available on most cable systems in Colorado and Wyoming, as well as on several systems in western Nebraska and Kansas.
The station moved its operations from the Lincoln Street facility to a new building in suburban Greenwood Village in 1983. As one of the strongest independent stations in the country, KWGN was approached by Fox to affiliate with the upstart network upon its October 1986 debut. However, channel 2 turned the offer down. Station and company officials were skeptical of Fox's business model, and were confident enough in KWGN's schedule that they felt they didn't need a network affiliation. However, most Fox affiliates were essentially programmed as independents until the network began airing a full week's worth of programming in 1993, so KWGN would not have had to give up many of its syndicated shows. Additionally, by this time, most of the smaller markets in its vast cable footprint had enough stations to provide Fox affiliates at the outset, making the prospect of KWGN as a multi-state Fox affiliate unattractive to Tribune. The affiliation instead went to KDVR.
WB affiliation
On November 2, 1993, the Warner Bros. Television division of Time Warner and the Tribune Company announced the creation of The WB Television Network; KWGN and the majority of Tribune's other independent stations were tapped to serve as the nuclei for the new network. KWGN became a charter affiliate of The WB when it launched on January 11, 1995; however, its existing lineup was largely unaffected at first, since The WB initially ran programming only on Wednesday evenings, gradually adding additional nights of programming between September 1995 and September 1999; by that time, the network offered prime time programming on Sunday through Friday evenings, along with children's programming on weekdays and Saturday mornings.In October 1995, Fox Television Stations proposed a divestiture of KDVR—which it had acquired from Renaissance Broadcasting three months earlier in exchange for its former owned-and-operated station in Dallas, KDAF, which had lost Fox programming to that market's longtime CBS affiliate, KDFW, in a groupwide affiliation deal with Fox and then-KDFW owner, New World Communications—to Qwest Broadcasting, a company backed by Quincy Jones and Tribune Broadcasting. In the sale proposal, Fox would have moved its programming to KWGN, while the WB affiliation would have moved to KDVR after the sale to Qwest was finalized. However, this deal never came to fruition.
In 1996, the station altered its longstanding "Denver's 2" branding to "Denver's WB2", to reflect its network affiliation; the "WB2" branding continued to be used in some form for the remainder of KWGN's tenure with the network. During its existence as a WB affiliate, KWGN also served as the network's default affiliate for most of Colorado, including the Colorado Springs–Pueblo and Grand Junction markets—a status that was reflected under the "WB2 Colorado" moniker that was used during the final years of The WB's run.
CW affiliation
On January 24, 2006, Time Warner and CBS Corporation announced that the two companies would shut down The WB and UPN and combine the respective programming from the two networks to create a new "fifth" network called The CW. With the announcement, Tribune Broadcasting signed ten-year agreements for KWGN and 16 of the company's 18 other WB-affiliated stations to become charter affiliates of The CW. In preparation for the affiliation switch, the station retitled its newscasts from WB 2 News to News 2 on August 14, 2006. The affiliation switch took place on September 18, 2006, the day after The WB ended operations, upon which it changed its general branding to "CW 2".On July 7, 2008, KWGN removed references to its CW affiliation from its branding in both station promotions and its on-air logo, as part of a decision by Tribune Broadcasting to de-emphasize the network brand from its CW-affiliated stations as a result of the network's relatively weak ratings, choosing to reposition them as more "local" stations; KWGN began referring to itself simply as "2", featuring the CW branding era's "2" logotype within a solid circle logo.
LMA and legal duopoly with KDVR
On September 17, 2008, Tribune Company announced that it would enter KWGN into a local marketing agreement with Local TV, owners of Fox affiliate KDVR, effective on October 1, 2008, as a result of the formation of a "broadcast management company" that was created to provide management services to stations owned by both Tribune Broadcasting and Local TV. Although it was the longer-established of the two stations, KWGN served as the junior partner in the virtual duopoly. As a result, the station would migrate its operations into KDVR's studio facility on Speer Boulevard in downtown Denver. The move resulted in both stations combining their news departments and sharing certain syndicated programming.On March 30, 2009, KWGN changed its on-air branding once again to "2 the Deuce", in an attempt to appeal to younger viewers and become more involved in local issues. On March 1, 2010, the locally produced talk show Everyday with Libby and Natalie was renamed as simply Everyday and moved to KWGN from KDVR ; Libby Weaver co-hosted the program with Natalie Tysdal until June 1, 2009, after which Weaver was replaced by Chris Parente. After Peter Maroney took over as general manager of KDVR/KWGN following the 2009 departure of Dennis Leonard, other noticeable changes to the station took hold with the locally produced consumer talk program Martino TV being replaced in its 11 a.m. timeslot by repeats of Maury.
In May 2010, KWGN dropped "The Deuce" branding and temporarily began to simply identify by the station's call letters. The following month, the station changed its website domain from 2thedeuce.com to KWGN.com to reflect the branding change; that September, the station rebranded itself as "Channel 2, The CW". That fall, the station dropped Live! with Regis and Kelly from its schedule, which moved to sister station KDVR; this left WGN-TV and St. Louis sister station KPLR-TV as the only Tribune-owned stations and two of the few CW affiliates that carry the show. On July 22, 2011, KWGN debuted a new on-air appearance and branding, as well as reformatting its local news programming to a more traditional format. On July 1, 2013, Tribune announced it would purchase Local TV outright for $2.75 billion. The sale was finalized on December 27, creating a legal duopoly between KDVR and KWGN.