KPLY
KPLY is a commercial radio station licensed to Reno, Nevada, United States. It is owned by Lotus Communications and features a sports format. Its studios are on Plumb Lane in South Reno.
The transmitter is off Hoge Road in Northeast Reno.
History
The station signed on the air on September 13, 1928. Its original call sign was KOH, the oldest radio station in Nevada. It was the last "new station" in the United States to receive a three-letter call sign. In the 1930s, KOH broadcast on 1380 kilocycles with 500 watts. The station was sold to McClatchy in February 1931. The offices and studios were at 440 North Virginia Avenue. KOH was an affiliate of the CBS Radio Network. On October 27, 1982, Klein Broadcasting Co. announced that it would buy KOH from McClatchy for $95,000.The station continued to use the callsign KOH until March 10, 1994. In 1994, as part of a complex realignment of stations in the Reno area, KOH's programming and format moved to 780 AM under the callsign KKOH, while 630 AM changed its call sign to KRCV. The 780 station could not use KOH's three-letter call sign because it wasn't KOH's original owner, so an extra K was added at the beginning but is only said during the hourly station identification.
On March 16, 2005, the station switched to the current KPLY.