Joey Branning
Joey Branning is a fictional character from the BBC soap opera EastEnders, played by David Witts. Introduced on 22 June 2012 by producer Bryan Kirkwood, Joey is the estranged son of established character Derek Branning and the brother of Alice Branning. Joey was featured in storylines such as a problematic relationship with his father due to his absence in his life, and a sexual relationship with his first cousin Lauren Branning. Joey and Lauren's relationship was one of the prominent storylines featured throughout 2012 and 2013. He also had relationships with Lucy Beale, Whitney Dean and Janine Butcher.
The character is recognised as one of the sexiest males in the show's history, and Witts won "Sexiest Male" at the Inside Soap Awards as well as being nominated again at The British Soap Awards 2013. Witts also won "Most Popular Newcomer" at the National Television Awards. In October 2013, it was announced that Witts had decided to leave the show. The door was left open for a possible return for the character, and Joey left Albert Square to live with his mother on 26 December 2013.
Creation and development
Introduction
The character of Joey Branning and his casting was announced on 9 May 2012. David Witts was chosen to play Joey, the son of established character Derek Branning, played by Jamie Foreman. Speaking of his casting, Witts said, "I am delighted to be joining EastEnders after being a fan for so many years. Joining the Branning family couldn't have come at a better time especially after the recent British Soap Award wins." Executive producer Lorraine Newman went on to say, "Joey is a fantastic addition to the Branning family. After an explosive entrance onto the Square, he is set to break a few hearts as he campaigns to bring Derek down."The character's arrival meant that Derek would have to "face up to his past", and that Joey was eager to show his sister, Alice, what her father was really like. Joey was billed as "charming" but also "prides himself on telling it how it is, but is in fact a compulsive liar". The character was also easily able to attract girls, but likes to make them feel as though they made the first move – even if he has nudged them into it.
Characterisation
Joey has been described as "Charming, good-looking, and a compulsive liar." Upon being asked how he would describe his character, Witts commented, "Joey is a great character to play. He's actually a weird one to describe, because he's so different to everyone that he comes into contact with! Obviously his relationship with Derek is going to be very volatile and there's a lot of resentment there. Joey can be very dark, too – not that he would admit it! There are definitely some parallels between him and Derek, which are really interesting to explore. But there's a lot more to him than that, which is why I'm really enjoying portraying him. He's also a bit of a lothario, and when it comes to his family, he's very protective towards Alice. So depending on who you are when you meet Joey, you can get a number of different responses from him."Vicky Prior of Metro News described Joey as an "oddity" in Albert Square. She added, "His father resembled a frog auditioning for a film about the Krays. His Uncle Max is lanky, ginger and balding, yet still a devil with the ladies. But Joey defied genetics and arrived on screen to adulation worthy of a One Direction band member." Upon his exit in 2013, she said, "While Joey will be remembered for his physique, he has been an excellent character, with just the right amount of hardman swagger to offset his sweeter, romantic side."
In an interview with Digital Spy in 2013, Witts said, "I think I've been really lucky to have some big, big storylines. A lot of characters come in and stay in the background for a long time, but with Joey, I was lucky enough to come in and really get some good stuff. I'm really pleased with the scenes I've done with Jacqueline and I was very proud of how it played out. Before the Joey and Lauren storyline started, I think people had heard about the 'kissing cousins' and had a lot of reservations about it. But I was really pleased to see that once Joey and Lauren's relationship ended after the car crash, people had changed their minds and said, 'Well actually, they're so good together that we want them to get back together!' I was also really pleased with the aftermath of Derek's death. It was nice to show a vulnerable side to Joey, which usually isn't there."
Relationship with Lauren Branning
In September 2012, a storyline surfaced where Lauren Branning would fall for her cousin, Joey. Over the next few weeks, Lauren would realise that she had feelings for her cousin, and would be forced to confront her feelings. An insider for EastEnders told the Daily Star, "This is going to be a huge storyline across the autumn the more time they spend together the more they start to realise their feelings for each other are not just that of cousins." Daniel Kilkelly later revealed that Lauren and Joey will be in a "horrifying" car crash. Filming for scenes begun on 10 September and is thought that the on-location filming will continue through the week. An insider commented "Everyone is really excited about these scenes. It's going to be a huge storyline for us in a few weeks' time, so it's definitely one for the fans to watch out for." The storyline will reportedly air in November 2012 and is said to be one of the show's biggest moments of the year.Lauren is later dumped by Joey after Derek blackmails him. Witts said that Joey will find life "really hard" after dumping Lauren. Derek suggests to Joey that if he tells the police that he was driving the car that drunken Lauren crashed, she can avoid a prison sentence. Joey agrees to the deception to help Lauren but is later horrified when Derek threatens to tell the police the truth unless he gets his own way. Speaking to Soaplife, Witts said "Joey must either move in with Derek and be a respectful and loving son, or dump Lauren. If Joey takes either of those options, Derek won't tell the police that Lauren was driving the car. Joey's love for Lauren is massive, but not quite as massive as his hatred for Derek. He decides to become the villain and lie that he never loved her. He'll take the flack because that will make it easier for her to move on without him." Witts also added that it will be "really hard" as he keeps making out to Lauren that he is not interested. Witts also said that Joey would be making a mistake if he told Lauren about Derek's blackmail. He commented "She's very headstrong and she'd say that she doesn't care about getting into trouble with the law. It would all end in tears. Everyone would find out as Lauren's the sort of person who'd blurt everything out, and it would cause even more of a mess. Joey very much thinks he's doing the right thing." Tony Discipline said that he does not mind watching Jossa's, his real-life girlfriend's scenes and that he supports the Joey and Lauren plot commenting "I don't find it strange to watch – it is part of the job. We always support each other and Jacqueline always asks me how it looks. But it is part of our job."
Upon being asked what his reaction was to Joey and Lauren's relationship, Witts said, "I was excited about it. From an actor’s point of view you don’t take it personally; you look at it and think this is a situation which is difficult for people but good for me. The more controversial a storyline is, the better for an actor because it’s interesting to play out and to discover what emotions you’d feel."
Other relationships
Upon Joey's arrival in Albert Square, he takes an interest in Lucy Beale. Witts commented, "When Joey joins the Square, he finds out very quickly that Derek is being a real git to Lucy. Joey then becomes quite protective over her, and that’s quite attractive to him because he does like protecting people. Joey also knows that if he’s going to be around Lucy, then it’s going to annoy Derek! On top of all that, there will be a slight attraction between Joey and Lucy, as he can see that she’s a pretty girl. But certainly at the start, it seems as though she’s being used by Joey to annoy Derek."After Joey dumps Lauren, he begins a relationship with Lucy, who is unaware that he was sleeping with his cousin. As a result, Lauren is heartbroken and extremely jealous.
Whilst Joey and Lucy are dating, he betrays her by kissing Whitney Dean. When Whitney informs Lauren about the kiss, she persuades her to tell Lucy. Daniel Kilkelly of Digital Spy said, "Although Whitney is hoping to forget the mistake ever happened, Lauren convinces her that she should come clean with Lucy rather than deceiving her. Lucy struggles with the news of Joey's betrayal when Whitney confesses what happened, especially as she thought their relationship was getting serious. When Joey later pays a visit to the chip shop, Lucy confronts him and has no time for his excuses. As she tells him that he can find somewhere else to sleep tonight, is it the end of the line for them?".
In October 2012, a revenge plot against Joey is shown in which Lauren, Lucy and Whitney decide to "teach him a lesson". David Brown of Radio Times explained, "The girls are unimpressed by Joey’s carefree attitude towards relationships and come up with a plan to punish him After luring him to the park with a text, Lucy handcuffs Joey to a bar in the playground. And once Lauren and Whitney come into view, he realises he’s been had." Because of the feelings that Lauren had for Joey, she decided to release him later.
When Alice is framed for murder by Janine Butcher, Joey realises that she is the only person who can clear Alice's name. He decides to seduce Janine, and they have a drink together. As Joey comforts Janine after Michael's funeral, they end up sleeping together. Joey realises he has feelings for Janine and has no regrets, hoping to take things further. David Brown of the Radio Times said, "You’d have thought that Joey and Janine wouldn’t be in the mood for passion. After all, Joey’s sister, Alice, is currently languishing in jail for killing Michael – a crime that Janine actually committed!" He went on to add, "After a particularly harrowing prison visit, Joey goes to see Janine with a bottle of wine. As they talk and drink more, Janine breaks down and Joey comforts her. Suddenly the chemistry between them turns to passion, but does Joey have some kind of plan in mind? Whatever his motives, it seems he’s certainly up for more." Their relationship is short-lived, and Joey demands Janine to tell him the truth about Michael's murder. Rachel Lucas of What's on TV explained, "Determined to get the truth out of Janine, Joey corners her in the Vic, demanding she reveal what happened the night Michael died. David drags Joey outside, accusing him of behaving like his bully of a dad. Curious when Joey reveals that Michael tried to kill Janine with sleeping pills, David brings it up with Janine. When she overreacts David realises Joey was telling the truth and comes up with a plan..." The storyline concludes when Alice is found not guilty, however Janine is also found not guilty.