Jan Callebaut
Jan Callebaut was a Belgian communication and marketing advisor and entrepreneur.
Education
Callebaut holds an MA in Marketing and Distribution and an MA in Diplomatics of the University of Ghent. As an academic researcher he developed psychoanalytical market research techniques to consumer behavior by applying the views of Alfred Adler.Career
In 1987, Callebaut co-founded Censydiam model now Ipsos Censydiam. He supplied qualitative marketing research and business strategies for companies like Coca-Cola, Heineken, Unilever, Volvo, InBev, Johnson & Johnson, Friesland and was engaged in the public sector with projects for Foster Parents Plan and Amnesty International.Callebaut also introduced the brand approach into the VRT, the Flemish Radio and Television Network, Belgium's leading broadcasting and media concern. In 2007, Callebaut founded Callebaut&Co and became CEO of WHy5Research, an international diagnostic market research agency. More recently, Callebaut co-founded Callebaut Collective, an ecosystem of strategic advisors and partners in execution, where he currently acts as managing partner.