Jaaruma
Children: 1
Hauwa Saidu Mohammed known as Jaruma is a Nigerian self-proclaimed sex therapist, entrepreneur and founder of Jaaruma Empire Limited.
Jaruma is from Billiri local government area of Gombe State. She attended New Capital Nursery and Primary School in Asokoro, Abuja and Nigerian Turkish International College, Abuja. In 2004, she was admitted into Ahmadu Bello University, Zaria but left before the end of her program to study International Relations and Human Therapy in Istanbul Kultur University, Turkey.
Enterprise background
From 2010 to 2016, Jaruma ventured into several businesses from selling pots hair, dresses, to real estate. She started a YouTube channel in 2016 to promote the therapeutic benefits of Azanza Garckeana also known as Snot Apple, Mutohwe, African chewing gum, gorontula, tula kola nut or morojwa. The channel's increasing audience formed the market for her product line when they were released in 2017. She is rumoured to be the owner of popular Instagram blog, instablog9ja.
Advocacy
Jaruma advocates for women's early test for vaginal infection and cervical cancer. Coming from Northern Nigeria where discussing sex is seen as a taboo, she tries to change the perception people have about women from the North and how they see themselves sexually.
She was married to Ross Isabor. In 2022, Ross Isabor posted on his Instagram page that he has divorced Jaruma a long time ago and warned her to desist from using his name to sell fake products.