Herbert Richers


Herbert Richers was a Brazilian film and dubbing producer. He was a pioneer in the field of voice-overs in Brazil and was responsible for the dubbing of many Hollywood blockbusters into Portuguese, particularly action films such as the Rambo, Rocky, and Lethal Weapon series of films, popular US TV series such as Charlie's Angels, Buffy the Vampire Slayer, CSI: Miami, The Fresh Prince of Bel-Air and Friends and many cartoon series including Popeye and Scooby-Doo. He also produced over 55 Brazilian films between 1956 and 1975 and was also active with telenovelas like Rosa salvaje.

Career

Based in Rio de Janeiro since 1942, eight years later he founded Herbert Richers SA, which started in the business of film distribution.
The company was one of the pioneers of dubbing in Brazil. At its peak it was the largest companies in the industry in the country, with an average of 150 hours of dubbed movies per month, representing 70% of the films run in Brazilian theaters. It also has the largest dubbing studios in Latin America occupying more than 10 thousand square meters.
Herbert Richers was a film producer of former productions in the 1950s.
Aware of the Hollywood studios, he was connected to Walt Disney Studios which educated him in dubbing. Bringing the knowledge gained there back to Brazil, he applied it to the movies and TV productions in Brazil. He thus dubbed many Hollywood films and TV series into Portuguese for the Brazilian audience, particularly blockbuster action movies and television series.
While the company was hugely successful, it started to have financial problems due to increased competition from new dubbing studios in the early 2000s. The company closed doors after his death.

Personal life and death

He died on November 20, 2009, from kidney failure. His son, Herbert Richers Jr., is also a noted director in Brazil.

Selected filmography

Telenovelas

Cartoons

Television series

Films

Television specials