Ford Pinto
The Ford Pinto is a subcompact car that was manufactured and marketed by Ford Motor Company in North America from 1970 until 1980. The Pinto was the first subcompact vehicle produced by Ford in North America.
The Pinto was marketed in three body styles across its production: a two-door fastback sedan with a trunk, a three-door hatchback, and a two-door station wagon. Mercury offered rebadged versions of the Pinto as the Mercury Bobcat from 1975 until 1980. Over three million Pintos were produced over its ten-year production run, outproducing the combined totals of its domestic rivals, the Chevrolet Vega and the AMC Gremlin. The Pinto and Mercury Bobcat were produced at Edison Assembly in Edison, New Jersey, St. Thomas Assembly in Southwold, Ontario, and San Jose Assembly in Milpitas, California.
Since the 1970s, the safety reputation of the Pinto has generated controversy. Its fuel-tank design attracted both media and government scrutiny after several deadly fires occurred when the tanks ruptured in rear-end collisions. A subsequent analysis of the overall safety of the Pinto suggested it was comparable to other 1970s subcompact cars. The safety issues surrounding the Pinto and the subsequent response by Ford have been cited widely as business ethics and tort reform case studies.
Background
American automakers had first countered imports such as the Volkswagen Beetle with compact cars including the Ford Falcon, Ford Maverick, Chevrolet Corvair and Plymouth Valiant, although these cars featured six-cylinder engines and comprised a larger vehicle class. As the popularity of smaller Japanese imports Toyota Corolla and Datsun 510 increased throughout the 1960s, Ford North America responded by introducing the Cortina from Ford of Europe as a captive import. American automakers introduced their subcompacts, led by the AMC Gremlin that arrived six months before the Pinto, and the Chevrolet Vega, introduced the day before the Pinto.Named after a type of horse with a distinctive coat, the Pinto was introduced on September 11, 1970, using a completely new platform along with a powertrain from the European-specification Escort. Ford Chairman Henry Ford II himself purchased a 1971 Runabout as one of his personal cars.
Product development
Initial planning for the Pinto began in the summer of 1967, it was recommended by Ford's Product Planning Committee in December 1968, and was approved by Ford's board of directors in January 1969. Ford President Lee Iacocca wanted a 1971 model that weighed under and that would be priced at less than US$2,000. The Pinto product development, from conception through delivery, was completed in 25 months when the automotive industry average was 43 months, the shortest production planning schedule in automotive history at the time. Some development processes usually conducted sequentially were conducted in parallel. Machine tooling overlapped with product development, which froze the basic design. Decisions that threatened the schedule were discouraged; the attitude of Ford management was to develop the Pinto as quickly as possible. Iacocca ordered a rush project to build the car, and the Pinto became known internally as "Lee's car". The Pinto's bodywork was styled by Robert Eidschun.Offered with an inline-four engine and bucket seats the Pinto's mechanical design was conventional, with unibody construction, a longitudinally mounted engine in front driving the rear wheels through either a manual or automatic transmission and live axle rear end. The suspension was by unequal-length control arms with front coil springs while the live rear axle was mounted on leaf springs. The rack and pinion steering optionally had power assist, as did the brakes. Ford had not offered a four-cylinder engine in North America since the cancellation of the Ford Model A engine in 1934 when the Ford Model B was discontinued. The Kent engine was sourced from Ford of England.
Production history
On September 11, 1970, Ford introduced the Pinto under the tagline The Little Carefree Car.After structural design on alternate body styles encountered obstacles, Ford offered the Pinto solely as a two-door sedan, with entry-level models priced at $1,850, undercutting GM's Chevrolet Vega and directly targeting imported models – which included such new competitors as the Mazda 1200 in 1971, the Subaru DL in 1972, and the Honda Civic in 1973.
The Pinto had sold over 100,000 units by January 1971, and 352,402 for the entire 1971 production run; 1974 saw the most Pintos produced in a single model year, with 544,209 units.
1971–1973
The Ford Pinto went on sale on September 11, 1970, in one body style, a fastback sedan with an enclosed trunk. A hatchback became available on February 20, 1971, debuting at the Chicago Auto Show. In 1971, the Pinto brochure came with a paper cutout Pinto that one could fold to make a 3D model. Marketed as the Runabout, the hatchback went on sale five days later, priced at $2,062. The hatch itself featured exposed chrome hinges for the liftgate and five decorative chrome strips, sprung scissor struts to assist in opening the hatch, a rear window approximately as large as the sedan's, and a fold-down seat – a feature which concurrently became optional on the sedan. The hatchback model matched the sedan in all other dimensions and offered of cargo space with its seat folded. By 1972, Ford redesigned the hatch itself, with the glass portion of the hatch enlarged to almost the entire size of the hatch itself, ultimately to be followed by an optional rear hatch that was entirely glass, for model years1977–1980.On October 30, 1970, less than two months after introduction, 26,000 Pintos were recalled to address a possible problem with the accelerator sticking on once engaged at more than halfway. On March 29, 1971, Ford recalled all 220,000 Pintos manufactured before March 19, 1971, to address a problem with fuel vapors in the engine air filter possibly igniting by a backfire through the carburetor.
On February 24, 1972, the Pinto station wagon debuted with an overall length of and of cargo volume. The first 2-door Ford station wagon since the 1965 Falcon, the Pinto wagon was equipped with flip-open rear quarter windows. Along with front disc brakes, the 2.0L engine was standard equipment. A Pinto Squire wagon featured simulated woodgrain trim similar to the full-size Country Squire.
Also in February 1972, the Sprint Decor Group was made available for the Pinto for one model year only. The Sprint Decor Group included white exterior paint with blue accent paint and red pin-striping, a blacked-out grille, color-keyed wheels with bright trim rings and hubcaps, whitewall tires, and color-keyed dual sport mirrors. The interior included red, white, and blue cloth and vinyl bucket seats, full carpeting as well as a deluxe steering wheel. The Sprint Decor Group was offered simultaneously on the Maverick and Mustang.
For the 1973 model year, more appearance options were offered. There was a new Sport Accent Group offered in white exterior paint with a choice of two-tone orange or avocado accent paint, matching vinyl roof, and a deluxe interior with wood-tone trim. There was also a new Luxury Decor Group with bright exterior dress-up mouldings, black bumper rub strips, and a deluxe interior with wood-tone trim. New slotted forged aluminum wheels were offered.
1974–1978
In 1974, to meet federal regulations, 5 mph bumpers were added to both the front and rear. Unlike most 1970s cars, the addition of larger bumpers to the Pinto did not necessitate major changes to the bodywork. While the underpowered Kent engine was dropped, the optional OHC engine was expanded to 2.3 L; in various forms, this engine powered a variety of Ford vehicles for 23 years. In 1974, Mercury began selling a rebadged version of the Pinto called Bobcat as a Canada-only model. 544,209 units sold; 1974 became the most popular model year for the Pinto. Steel-belted tires, an anti-theft alarm system, and metallic glow paint were optional.In 1975, in a move to better compete with the AMC Gremlin, Ford introduced the 2.8 L V6; while far less powerful than the Gremlin's standard I6, the V6 gave the Pinto a feature unavailable in the Chevrolet Vega. Sales of the Mercury Bobcat were expanded to Lincoln-Mercury dealers in the United States; it was sold as a hatchback and station wagon.
As a minor styling update for 1976, the Pinto received the egg-crate grille and chrome headlamp bezels recycled from the Canada-only 1974 Mercury Bobcat. For one model year only, two new option packages were offered. One was the sporty new Stallion appearance package with blackout trim and black two-tone accent paint offered in red, yellow, silver, and white body colors. This option package was shared with the Mustang II and Maverick. The other new option package was the Runabout Squire which featured wood-grain vinyl bodysides like the Squire wagon. The interior received the optional Luxury Decor Group which featured new low-back vinyl or plaid cloth bucket seats with matching door trim. A new basic low-cost model was introduced known as the Pinto Pony with less standard equipment and cheaper interior trim. A wagon version of the Pony would later arrive for the 1979 model year.
For the 1977 model year, the Pinto received its first significant styling updates with slanted back urethane headlamp buckets, parking lamps, and grille. The tail lamps were revised except for the wagons. Runabouts offered an optional all-glass rear hatch for the first time. Pinto wagons were given a new option package. Dubbed the Pinto Cruising Wagon, it was the sedan delivery version of the Pinto styled to resemble a small conversion van, complete with round side panel "bubble windows" and a choice of optional vinyl graphics.
Ford offered new sporty appearance packages similar to those found on the Chevrolet Vega and AMC Gremlin but were strictly cosmetic upgrades that added nothing to vehicle performance.
In 1978, the Pinto was no longer the smallest Ford sold in the U.S., as the company introduced the Fiesta. Nearly two feet shorter than the Pinto, the German-designed Fiesta was the first front-wheel-drive car sold by Ford in the United States.