AT&T Stadium


AT&T Stadium is a retractable roof stadium in Arlington, Texas, United States. It serves as the home of the Dallas Cowboys of the National Football League, and was completed on May 27, 2009. It is also the home of the Cotton Bowl Classic, the Big 12 Championship Game, and the football rivalry|Southwest Classic]. The stadium is one of 11 US venues set to host matches during the 2026 FIFA World Cup. The facility, owned by the City of Arlington, has also been used for a variety of other activities, such as concerts, basketball games, soccer, college and high-school football contests, rodeos, motocross, Spartan Races and professional wrestling. It replaced the partially covered Texas Stadium, which served as the Cowboys' home from 1971 through the 2008 season.
The stadium is widely referred to as Jerry World after Dallas Cowboys owner Jerry Jones, who originally envisioned it as a large entertainment venue. The stadium seats 80,000 people, but can be reconfigured to hold over 100,000 people by the use of standing room, making it the largest stadium in the NFL by seating capacity. Additional attendance is made possible by the Party Pass sections behind the seats in each end zone that are positioned on a series of six elevated platforms connected by stairways. The record attendance for an NFL regular season game was set in 2009 with a crowd of 105,121. It also has twin video boards that are among the largest high-definition video screens in the world.
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Construction and design

Originally estimated at $650 million, the stadium's actual construction cost rose to $1.15 billion, making it one of the most expensive sports venues ever built. To aid Cowboys owner and general manager, Jerry Jones, in paying the construction costs of the new stadium, Arlington voters approved the increase of the city's sales tax by 0.5%, the hotel occupancy tax by 2%, and car rental tax by 5%. The City of Arlington provided over $325 million in bonds as funding, and Jones covered any cost overruns. The NFL provided the Cowboys with an additional $150 million loan, following its policy for facilitating financing for the construction of new stadiums.
The lead architect on the design team at HKS Architects for the project was Bryan Trubey, who has stated that the overarching concept for the stadium was "...that this should not be just a stadium, but should almost be built like a civic structure."
A pair of nearly -tall arches spans the length of the stadium dome, anchored to the ground at each end. The new stadium also includes "more than 3,000 Sony LCD screens throughout the luxury suites, concourses, concession areas and more, offering fans viewing options that extend beyond the action on the field". It also houses a center-hung Mitsubishi video display board that was the largest HDTV screen in the world at the time of its installation. It has since been surpassed in size by the Panasonic "Big Hoss" video board wide and 94.6 feet at Texas Motor Speedway. Glass doors, allowing each end zone to be opened, were designed and constructed by Dallas-based Haley-Greer glass systems.
The retractable roof was designed by structural engineering firm Walter P Moore and the systems were implemented by mechanization consultants Uni-Systems. The electrification of Cowboys Stadium's retractable roof was developed by VAHLE, Inc. These kinetic architecture fundamentals are employed to create quick conversions of the facility to accommodate a variety of events. When the design was officially unveiled on December 12, 2006, it showed that from inside the stadium, the roof will look very similar to the Texas Stadium roof, with its trademark hole. However, it can be covered by the retractable roof panel to protect against the elements.
The football turf field was built by Hellas Construction, which developed a special SoftTop Convertible Turf system that has 26 interchangeable panels to allow the stadium to host a variety of events from concerts, dirt bike races, and monster truck rallies to college football, basketball, and soccer games.

Timeline

  • 1994: Cowboys owner Jerry Jones proposed to expand the 65,000-seat Texas Stadium by up to 40,000 seats, add retractable roof panels and install a climate-control system to make the stadium a year-round venue for sporting events, including the Super Bowl, concerts, and conventions.
  • 1997–2000: The Cowboys held preliminary talks with Arlington officials about building a stadium there. The team also publicly discussed a $260 million plan to upgrade Texas Stadium. In 2000, the Cowboys compiled a list of potential stadium sites, which included Grapevine, Coppell, and Arlington. The team continued negotiating with Irving to renovate Texas Stadium.
  • 2001: Jones said Arlington is a leading contender for a $500 million stadium. The primary site considered is the Lakes of Arlington tract on Farm to Market Road 157. Other cities in the running included Grapevine and Grand Prairie. In October, Jones discussed the new stadium with the mayors of Arlington, Irving, Grapevine, and Dallas.
  • 2003: The Cowboys asked the Irving City Council to extend their lease at Texas Stadium, which was to expire at the end of the 2008 season, on a year-to-year basis. They narrowed their search to sites in Las Colinas and Dallas, and state legislators filed bills that would allow Dallas County to increase its hotel-occupancy and car-rental taxes to pay for a new stadium.
  • 2004: In April, the Cowboys announced plans to build a $650 million stadium at Fair Park in Dallas. The deal required $425 million in public financing from a 3% hotel-occupancy tax and a 6% car-rental tax. The deal fell apart in June when Dallas County commissioners said they cannot justify asking voters to approve the team's request for $425 million in public funding. In July, the Cowboys and Arlington announced they are negotiating to locate the stadium near Globe Life Park. In August, the Arlington City Council agreed unanimously to put before voters a tax increase that would fund the city's $325 million portion of the project. Voters approved the tax increase on November 2.
  • 2005: Arlington and the Cowboys chose the site south of Randol Mill Road and east of Collins Street for the new stadium. The city began notifying residents and property owners of its plans to acquire their property. The Cowboys hired the HKS architectural firm to design the stadium. Early blueprints showed 414 luxury suites and a two-panel retractable roof. The city completed its sale of $297.9 million in bonds to pay for its portion of the construction. Demolition of houses began November 1. This included homes that the city had seized from residents who wanted to keep their house and refused to sell. One such resident characterized the negotiation for his home as "...giving me pennies and telling me to get out"
  • January 2006: The Cowboys hired Oklahoma-based Manhattan Construction as the general contractor for the stadium and the city completed its land purchases, although it still faced a number of lawsuits over land acquisition. Later that month, Tarrant County work crews began demolition of more than 150 Arlington residences and small-business structures to make room for the stadium.
  • March 2006: An alliance was announced between Manhattan Construction and two general contractors, Rayco Construction of Grand Prairie and 3i Construction of Dallas, to manage the stadium's construction.
  • April 2006: Excavation began by Mario Sinacola and Sons Excavating. By August, they had moved over of earth, shaping a stadium bowl an average of deep.
  • August 2006: Two construction cranes were raised on the site.
  • October 2006: The grass amphitheater on Randol Mill Road was leveled to make way for the extension of Baird Farm Road.
  • December 2006: The stadium's structure began to go up, and on December 12, Jerry Jones unveiled the in-depth plans and designs of the stadium to the public.
  • January 2007: A construction worker was injured in a fall.
  • February 2007: Masonry work began.
  • March 2007: Heldenfels Enterprises was awarded the contract to manufacture and erect the precast/prestressed concrete structural components and placement of them began in April.
  • June 2007: Work on the retractable roof, designed by Uni-Systems, started.
  • July 2007: Exterior facade and enclosure work began.
  • October 2007: The first steel arch was completed.
  • February 2008: The second steel arch was completed.
  • June 2008: Jones commissioned the world's largest 1080p HDTV, to hang above field.
  • June 2008: An electrician was electrocuted while working on the stadium. Two days before, three people were injured while assembling a crane.
  • 2009: The stadium was scheduled for "substantial completion" in June. The artificial-turf field was brought into the stadium in July. The Cowboys played their first preseason home game on August 21 and their first regular-season home game on Sunday, September 20.
  • May 13, 2009: Jerry Jones announced the official name of the new venue as Cowboys Stadium.
  • June 6, 2009: The first event was held at the stadium, with country concert showcasing Lee Ann Womack, Blake Shelton, Reba McEntire, and George Strait.
  • February 6, 2011: The 2010 NFL season Super Bowl was hosted at the Cowboys Stadium, which had the Green Bay Packers defeat the Pittsburgh Steelers in Super Bowl XLV.
  • July 25, 2013: Jerry Jones announced that the official name of the venue was changed to AT&T Stadium as part of a naming rights deal.
  • April 5–7, 2014: The stadium was home for the Final Four of the 2014 NCAA Division I men's basketball tournament.
  • January 12, 2015: The stadium served as host of the 2015 [College Football Playoff National Championship|first championship game] in the College Football Playoff era. Ohio State defeated Oregon, 42–20.
  • April 19, 2015: The stadium served as host of the 50th Annual Academy of Country Music Awards hosted by Blake Shelton and Luke Bryan.
  • April 3, 2016: The stadium served as the host of WWE's WrestleMania 32.
  • September 26, 2016: The Stadium Club opened, which was the first public five-days-a-week restaurant and bar located within the AT&T Stadium.
  • April 2–3, 2022: The stadium served as the host of WWE's WrestleMania 38.

Opening

  • May 27, 2009: The stadium was completed and opened to the public. Ribbon cutting ceremony includes Cowboys players, North Texas mayors and various media personalities.
  • June 6, 2009: Country music star George Strait, along with Reba McEntire, headlined the first event in the new stadium. Opening acts included Blake Shelton and Lee Ann Womack.
  • July 19, 2009: The first sporting event is held in Cowboys Stadium. Costa Rica won in the Gold Cup Quarterfinal game versus Guadeloupe, with the first goal scored in stadium history during the 2nd minute by Celso Borges. That match was immediately followed by a sold out match between Mexico and Haiti, with 82,252 in attendance.
  • July 26, 2009: The final match of the 2009 World Football Challenge is held between Chelsea F.C. and Club America. The London club won the match 2–0 in front of 57,229. The event was the second sporting event held in the new stadium, but was notable as the first event held during a severe thunderstorm.
  • August 20, 2009: Jody Dean, a member of the Texas Radio Hall of Fame and KLUV-FM talk show host, will be Cowboys Stadium's public address announcer. Dean replaces his longtime nemesis KTCK 1310 AM "The Ticket"'s George Dunham, the Hot Fry enthusiast and former voice of Texas Stadium.
  • August 21, 2009: The Cowboys played the Tennessee Titans in their first preseason home game and first American football game ever played at Cowboys Stadium. The game was nationally televised on FOX at 7 pm CDT. Dallas won the game 30–10, with one play from scrimmage blown dead when a ball punted by Titans' rookie punter A. J. Trapasso struck the main video screen after repeatedly striking it during pregame warmups.
  • September 5, 2009: Brigham Young defeated Oklahoma 14–13 in the first "regular-season" game played in the new stadium.
  • September 20, 2009: The Cowboys played their first NFL regular-season game in the new stadium, with former President and Texas resident George W. Bush handling the opening coin toss. The Cowboys lost to their long-time NFC East division rivals, the New York Giants, 33–31 with Eli Manning leading them on a last-second field goal by Lawrence Tynes. It was televised on NBC. This game attracted a record-breaking crowd of 105,121. After the game, Manning signed the wall of the visitor's locker room with the message, "First win in the New Stadium."
  • September 28, 2009: The Cowboys got their first home regular season win in AT&T Stadium, beating the Carolina Panthers 21–7 with 90,588 in attendance. The game was televised on ESPN's Monday Night Football and marked a record 42nd win for the Cowboys on that show.

Naming

Although the stadium had yet to sell naming rights, many fans started referring to the project with various nicknames such as "Jerry World", "The Palace in Dallas", "Cowboys Cathedral", "Jerrassic Park" and others. There was also a petition by some fans to have the stadium named after longtime Cowboys' coach Tom Landry.
On May 13, 2009, Jerry Jones announced the official name as Cowboys Stadium.
On July 25, 2013, Jerry Jones announced that the Dallas Cowboys had agreed to grant naming rights to AT&T. The name change from Cowboys Stadium to AT&T Stadium took effect immediately. The sponsorship deal was reported to be worth about $17–19 million per year. Facility Solutions Group installed the "AT&T Stadium" letters on the top of the stadium. Signage includes two sets of letters tall stretching. The letters are made of lightweight components and aluminum and are insulated and heated to melt ice and snow.
This is one of two major sports venues where AT&T holds the naming rights, the other being Jones AT&T Stadium in Lubbock, Texas.

Video boards

Guinness World Records was on hand at the September 28, 2009, game against the Carolina Panthers to award certificates to the chairman of Mitsubishi Electric and Cowboys owner Jerry Jones for the world's largest HD video display. For basketball events played the stadium, such as the 2010 NBA All-Star Game, the twin video screens that comprise the length of the scoreboard are actually larger than the court. The video boards have since been surpassed in size, including at several other NFL stadiums, but remain among the largest in the world.

Major events

NBA All-Star Weekend

On February 14, 2010, the stadium hosted the 2010 NBA All-Star Game. With an announced crowd of 108,713, the game became the highest-attended basketball game in history, setting a new Guinness World Record. The East squad prevailed with a 141–139 victory over the West.

NFL

  • On January 3, 2010, the Cowboys defeated the Philadelphia Eagles in a 24–0 shutout to win the NFC East division title and complete the first ever back-to-back shutouts in franchise history.
  • On January 9, 2010, the Cowboys hosted the stadium's first playoff game, again playing the Eagles. Dallas won 34–14 in the 2009 NFC Wild Card Game, ending a 13-year playoff win drought.
  • On February 6, 2011, the stadium hosted Super Bowl XLV, in which the Green Bay Packers defeated the Pittsburgh Steelers, 31–25. Others bidding for the game's location were the University of Phoenix Stadium in Glendale, Arizona and Lucas Oil Stadium in Indianapolis, Indiana. The Cowboys attempted to increase the stadium's capacity to 105,000 seats in hopes of setting the record for attendance at a Super Bowl. During a last-minute attempt to add seats, seven construction workers were injured by ice sliding off of the stadium roof during an ice storm. Hours before kickoff, over 1,200 seats were blocked off in the interest of safety; according to a police officer in the affected area, the seats had not been finished in time for the fire marshal to inspect them. Approximately 800 people were given other seats inside the stadium, however, about 400 people were unable to be seated. Individuals in the latter group were given free tickets to the next year's Super Bowl and a letter from the NFL that could be exchanged for three times the face value of the Super Bowl XLV ticket. They were also given the option to either watch Super Bowl XLV on a TV in one of the stadium's lounges, where they would be unable to see the field in person, or watch on screens outside the stadium. Over 1,000 displaced fans later joined a lawsuit against the NFL, the Cowboys, and Jerry Jones. The Super Bowl XLV's attendance of 103,219 fell 766 short of the record set in Super Bowl XIV.
  • In 2018, the stadium hosted the 2018 NFL draft.

College football

College Football Playoff National Championship

Big 12 Championship Game

AT&T Stadium was the site of the 2009 and 2010 Big 12 Championship Games, the last two held prior to the 2010–13 [Big 12 Conference realignment]. On December 5, 2009, the Texas Longhorns defeated the Nebraska Cornhuskers 13–12 in the 2009 Big 12 Championship Game, the first to be held in the stadium with attendance announced at 76,211. The following year, on December 4, 2010, the Oklahoma Sooners and Nebraska Cornhuskers rekindled their rivalry as the Sooners won 23–20 in the final Big 12 Championship game until the 2017 season. The stadium was scheduled to host the games through the 2013 season, but the realignment of the Big 12 Conference to 10 teams meant they were not allowed to host a championship game because of NCAA rules requiring conferences to have at least 12 teams divided into two divisions in order to stage a championship game. However, the NCAA would later change its rules and allow a conference championship game regardless of the number of members of said conference.

Cotton Bowl Classic

Rose Bowl

Advocare Classic

  • September 5, 2009: The BYU Cougars football team|Brigham Young University Cougars] and Oklahoma Sooners football team|Oklahoma Sooners] played the first college football game in the new stadium, with the Cougars upsetting the Sooners, 14–13, in front of 75,437 spectators. So BYU holds the distinction of being the first college team to win a game in the stadium, and the team to win the first game in the stadium.
  • September 4, 2010: TCU defeated Oregon State 30–21, before a crowd of 46,138, in a season-opening encounter between ranked teams.
  • September 3, 2011: LSU defeated Oregon 40–27, before a crowd of 87,711 in the third installment of the Cowboys Classic.
  • September 1, 2012: Defending 2011 champion Alabama defeated Michigan 41–14, before a crowd of 90,413 in the fourth installment of the Cowboys Classic.
  • August 31, 2013: LSU defeated TCU 37–27, before a crowd of 80,230 in the fifth installment of the Cowboys Classic.
  • August 30, 2014: Defending 2013 champion Florida State defeated unranked Oklahoma State 37–31, before a crowd of 61,521 in the sixth installment of the Cowboys Classic.
  • August 31, 2019: Auburn defeated the Oregon Ducks 27–21, after rallying from a 15-point deflict in the 3rd quarter, and scoring the winning touchdown with 9 seconds left.

Southwest Classic

The Arkansas Razorbacks vs. Texas A&M Aggies football rivalry, which began in 1903, was renewed in 2009 as the Southwest Classic, and was played at Cowboys Stadium from 2009 through 2011. In 2012, Texas A&M joined Arkansas in the Southeastern Conference, and the series reverted to the schools' home fields, Kyle Field in College Station, Texas for the 2012 game and Donald W. Reynolds Razorback Stadium in Fayetteville, Arkansas in 2013. The Southwest Classic returned to AT&T Stadium in 2014 and will remain there through at least 2024.
The 2020 game was moved from Arlington to College Station due to the COVID-19 pandemic.
  • October 3, 2009: Cowboys owner Jerry Jones watched his alma mater, the Arkansas Razorbacks, defeat the Texas A&M Aggies 47–19 in the first of ten games called the Southwest Classic to be played at the stadium.
  • October 9, 2010: The Arkansas Razorbacks jumped out to an early 21–7 lead, and held on to defeat the Texas A&M Aggies, 24–17.
  • October 1, 2011: The Arkansas Razorbacks rallied from an 18-point halftime deficit to defeat the Texas A&M Aggies 41–38.
  • September 27, 2014: The Texas A&M Aggies rallied from a deficit to force overtime and then scored the only TD for the 35–28 win to defeat the Arkansas Razorbacks.
  • September 26, 2015: Texas A&M rallied from a fourth quarter deficit for the second straight year versus Arkansas, beating the Razorbacks 28–21 in OT.
  • September 24, 2016: After being tied at halftime, the Aggies dominated the second half to defeat the Razorbacks 45–24.
  • September 25, 2021: Arkansas snaps 9-game losing streak against the Aggies, defeating Texas A&M 20–10 and going 4-0 for the first time since 2003.

Texas Farm Bureau Insurance Shootout

In 2009, the Big 12 Conference game between the Baylor Bears and Texas Tech Red Raiders was held at Cowboys Stadium, the first time in the series the match-up was held on a neutral site. The game was the highest attended in the series' history, with 71,964 in attendance.
After the 2010 game was held at the Cotton Bowl in Fair Park, Dallas during the State Fair of Texas, the series returned to AT&T Stadium for the 2011 and 2012 games. The series' neutral site contract at AT&T Stadium could continue until 2014.

East–West Shrine Bowl

The 100th edition of the East–West Shrine Bowl, a postseason all-star game, was held at AT&T Stadium on January 30, 2025.

Basketball

Soccer

2026 FIFA World Cup

AT&T Stadium will host multiple matches during the 2026 FIFA World Cup, which will be organized and hosted across the United States, Canada and Mexico. It is also one of two venues in Texas which have been selected to host matches, the other being NRG Stadium in Houston. The stadium will undergo renovations in the years prior to the start of the tournament. The stadium will temporarily change its name to "Dallas Stadium" in accordance with FIFA's policy on corporate sponsored names. The stadium will host nine matches, the most of any venue in the tournament. The matches include five group stage matches, two Round of 32 matches, one Round of 16 match, and one semifinal match.
DateTime Team #1Res.Team #2RoundAttendance
June 14, 202615:00–Group F
June 17, 202615:00–Group L
June 22, 202612:00–Group J
June 25, 202618:00–Flag of None.svgfb-rt|JORfb|ARG

Boxing

The stadium has hosted multiple world championship boxing fights since its opening, as the large capacity and retractable roof make it an ideal venue for boxing events throughout the year. Many of the sport's biggest stars including Manny Pacquiao and Canelo Álvarez have headlined championship bouts there.

WrestleMania

AT&T Stadium hosted WWE's WrestleMania 32 on April 3, 2016. It was the third WrestleMania to be hosted in Texas. The area also hosted activities throughout the region for the week-long celebration leading up to WrestleMania itself. 101,763 people attended the event breaking the previous WrestleMania attendance record set at WrestleMania III.
On April 2 and 3, 2022, the stadium hosted WrestleMania 38. 131,372 people attended the two night event.

Supercross

AT&T Stadium has hosted a round of the AMA Supercross Championship since 2010, replacing Texas Stadium, which had been host since 1975.

Ice Hockey

AT&T Stadium is set to host the 2027 NHL Stadium Series between the Dallas Stars and the Vegas Golden Knights. The game is scheduled for February 20, 2027.

Other events

  • September 5, 2009 – Led by a strong defensive effort and quarterback Max Hall's 329 yards passing, No. 20 BYU defeated No. 3 Oklahoma 14–13 in the first college game played in the new Dallas Cowboys Stadium in Arlington, Texas.
  • September 7, 2009 – The first high school football game played at Cowboys Stadium was between Euless Trinity and Bingham (Utah). Trinity won, 42–21.
  • November 12, 2009 – The first Texas high school football playoff game played at Cowboys Stadium was between Bowie High School and Richland High School.
  • February 2010 – The Professional Bull Riders hosted the Dickies Iron Cowboy Invitational in February 2010.
  • February 2010 – The first MDA Muscle Walk in the Dallas-Fort Worth area took place. This event was held annually, having returned in 2011, 2012, and 2013. That event has since moved to Globe Life Park in Arlington starting in 2014.
  • February 27, 2010 – The stadium hosted its first Monster Jam event with 11 trucks. This event is now held annually, having returned in 2011 and scheduled for 2012 and onward.
  • June 30, 2011 – The final round of the 2011 US Women's Open in bowling was played at Cowboys Stadium, with Leanne Hulsenberg winning.
  • Dec. 7 – 17, 2011 – Cowboys Stadium hosted all the Texas 11-man football state championships for the first time. It was also the first time all 11-man state championships were held in one location.
  • February 2011 – The Professional Bull Riders hosted the Dickies Iron Cowboy Invitational in February 2011.
  • February 2012 – The Professional Bull Riders hosted the Dickies Iron Cowboy Invitational in February 2012.
  • February 2013 – The Professional Bull Riders hosted the Dickies Iron Cowboy Invitational in February 2013.
  • February 11, 2013 – American Sniper Chris Kyle's memorial ceremony proceeded by a procession across Texas.
  • March 2014 – The Professional Bull Riders hosted the Dickies Iron Cowboy Invitational in February 2014.
  • March 2014 – The inaugural The American Rodeo was held.
  • April 26, 2014 – AT&T Stadium hosted the senior prom of South Garland High School.
  • June 27 – 29, 2014 – International Assembly of Jehovah's Witnesses
  • July 6, 2014 – Semi-pro football held its first indoor Pro Bowl game.
  • July 25–27, 2014 – International Assembly of Jehovah's Witnesses
  • February 2015 – The Professional Bull Riders hosted the Choctaw Casino Resort Iron Cowboy in February 2015.
  • March 2015 – The American Rodeo was held.
  • March 7, 2015 – The 2015 AT&T American Cup, an FIG World Cup event, is held at the stadium.
  • June 20, 2015 – AT&T Stadium hosted thousands of Spartans for Reebok's Spartan Race.
  • January 12, 2016 – The world premiere of 13 Hours: The Secret Soldiers of Benghazi was shown on the stadium's high-definition video board. It was attended by over 30,000 people.
  • February 2016 – The Professional Bull Riders hosted the Choctaw Casino Resort Iron Cowboy in February 2016.
  • February 2016 – The American Rodeo was held.
  • March 6, 2016 – Greg Laurie's Harvest America took place at the stadium. It is considered the largest evangelical event ever. Special guests included Chris Tomlin, Lecrae, MercyMe, and Switchfoot.
  • February 2017 – The Professional Bull Riders hosted the Choctaw Casino Resort Iron Cowboy in February 2017.
  • February 2017 – The American Rodeo was held.
  • February 2018 – The Professional Bull Riders hosted the WinStar World Casino and Resort Iron Cowboy in 2018.
  • February 2018 – The American Rodeo was held.
  • February 2019 – The third PBR Global Cup took place at AT&T Stadium.
  • March 2019 – The American Rodeo was held.
  • February 2020 – The fourth PBR Global Cup was held.
  • March 2020 – The American Rodeo was held.
  • November 2020 – The annual PBR World Finals took place at AT&T Stadium after being moved from Las Vegas due to Nevada state restrictions stemming from the COVID-19 pandemic.
  • March 2021 – The American Rodeo was held.
  • February 2022 – The fifth PBR Global Cup was held.
  • March 2022 – The American Rodeo was held.
  • May 2024 – Kid Rock's Rock n' Rodeo was held.
  • May 2024 – The final two days of the 2024 PBR World Finals were held.
  • November 2, 2024 - Major League Wiffle Ball hosted its 2024 World Series at the stadium.
  • May 2025 – Kid Rock's Rock n' Rodeo was held.
  • March 2026 – Grand Prix of Arlington's course will feature AT&T stadium.

Concessions and merchandising

On October 20, 2008, Cowboys owner Jones and New York Yankees owner George Steinbrenner announced a joint business venture called Legends Hospitality Management LLC that would operate the concessions and merchandising sales at the new Cowboys stadium in Arlington, Texas, and at the new Yankee Stadium in the Bronx, New York, along with the stadiums of the Yankees' minor league affiliates. Former Pizza Hut President Michael Rawlings will run the company from its new headquarters in Newark, New Jersey. The company was also backed by Wall Street investment firm Goldman Sachs and Dallas private equity firm CIC Partners LP.

Art collection

The Jones family commissioned 18 contemporary artists to create site-specific artworks for the stadium. The stadium features paintings, sculptures, and installations by Franz Ackermann, Doug Aitken, Ricci Albenda, Mel Bochner, Daniel Buren, Olafur Eliasson, Teresita Fernandez, Wayne Gonzales, Terry Haggerty, Trenton Doyle Hancock, Jacqueline Humphries, Jim Isermann, Annette Lawrence, Dave Muller, Gary Simmons, and Lawrence Weiner.
In 2013, the stadium acquired Sky Mirror, a sculpture by Anish Kapoor. It sits in a plaza outside the east end of the stadium.

Transportation

Parking

The fees for premium parking at Dallas Cowboys games are estimated at $75 per game, based on season ticket holder parking charges. The fees to park at major concerts and other sporting events will be nearly $40 per space at the new stadium. A shuttle operates between the T&P Station and AT&T Stadium for all Cowboys regular season and postseason games and selected college football games, which averages approximately 900 riders per game. For special events like Super Bowl XLV parking prices can increase to as much as $990.

Public transit

The stadium was only accessible via the weekday-only Metro Arlington Xpress bus system; a walk from the Collins and Andrews stop that connected with the Trinity Rail Express station at CentrePort/DFW Airport. The bus system was an experimental program operated by Dallas Area Rapid Transit that commenced in April 2013 and was replaced by a ride-sharing service in December 2017. Although the replacement service offers connections at CentrePort/DFW Airport station, it does not operate on Sundays.

Criticisms

Video boards

Since its opening, the unorthodox size and positioning of the video boards above the field has been the source of controversy, specifically due to its interference with punts on multiple occasions. During the stadium's first preseason game, on August 21, 2009, a punt by Tennessee Titans punter A. J. Trapasso hit the scoreboard. By rule, the down was replayed. Jerry Jones later remarked that Trapasso was trying to hit the scoreboard, saying, "If you look at how you punt the football, unless you're trying to hit the scoreboard, you punt the ball to get downfield. You certainly want to get some hangtime, but you punt the ball to get downfield, and you sure don't punt the ball down the middle. You punt it off to the side." Whether the screen would affect an opposing team's punting strategy has been debated. For teams with strategies centered on maximizing hang time, physicist Christopher Moore of Longwood University has shown via computer simulation that well-kicked punts have the potential to hit the screen no matter the field position. Trapasso disputed Jones' suggestion that he was intentionally trying to hit the board, and other NFL punters have suggested that the board may pose a problem for longer hang-time punts. The screen was retrofitted with 16 custom winches using of domestic galvanized wire rope to transport the video board in time to make room for U2's massive set during their 360Β° Tour, and was moved back down after the concert. The video board is also the primary attachment point for up to of concert and theatrical rigging.
On August 24, 2013, during a preseason game against the Cincinnati Bengals, Cowboys punter Chris Jones became the second player to hit the scoreboard. He conceded a touchdown on the rekick. Other punters to hit the scoreboard with an in-game kick include Bryan Anger and Jake Camarda.

Sunlight glare

AT&T Stadium's field was constructed on an east–west orientation, and despite being a domed stadium, it features large glass windows behind both end zones. The majority of NFL stadiums are built with the field set in a north–south orientation to avoid sun glare. For stadium sites which require an east–west layout, teams either use blackout curtains or sliding opaque panels to filter or block sunlight, or limit large windows to sides of the building where direct sunlight is not an issue. AT&T Stadium does have curtains, which are used for other events but never closed during Cowboys games. As a result, during Sunday late afternoon Cowboys games starting between 3:05–3:25 p.m. Central, the sunset has created a glare that shines through the stadium's windows behind the west end zone, which have at times interfered with players' vision. Wide receivers have complained about being unable to see the ball being thrown to them due to the glare, and kick/punt returners have complained about being unable to see the ball being kicked towards them.
In a 2024 game against the Philadelphia Eagles, Cowboys wide receiver CeeDee Lamb appeared to miss a potential touchdown throw from quarterback Cooper Rush due to the sunlight glare. In a postgame interview, Lamb stated: "I couldn’t see the ball. Couldn’t see the ball, at all. The sun." When asked if he was in favor of using the stadium's existing curtains to block the sunlight, Lamb responded: "Yes. One thousand percent."
When asked about the sunlight issue, Jerry Jones stated: "We do know where the damn sun's going to be at our own stadium", and when asked about closing the existing curtains during games, Jones rejected the idea, saying, "Well, let's just tear the damn stadium down and build another one? You kidding me?...Everybody's got the same thing...Every team that comes in here has the same issues. They know where the sun's going to be. Every team has the same thing." Ironically, the Cowboys had to jury-rig a shade for Coach Mike McCarthy's press conference the day after Lamb's comments, as the sun was shining right into his eyes.