Casey Kasem
Kemal Amin "Casey" Kasem was an American disc jockey, actor, and radio presenter who created and hosted several radio countdown programs, notably American Top 40, as well as the weekly syndicated television series America's Top 10. He was the first actor to voice Shaggy Rogers in the Scooby-Doo franchise and Dick Grayson/Robin in Super Friends.
Kasem began hosting the original American Top 40 on the weekend of July 4, 1970, and remained there until 1988. He hosted Casey's Top 40 from January 1989 to February 1998, then revived American Top 40 in 1998. He hosted two countdowns for the adult contemporary format from 1992 to 2009. He also founded the American Video Awards in 1983 and continued to co-produce and host it until its final show in 1987.
Kasem provided many commercial voiceovers, performed many voices for children's television, was "the voice of NBC", and helped with the annual Jerry Lewis MDA Labor Day Telethon.
Early life
Kemal Amin Kasem was born on April 27, 1932, in Detroit, Michigan, to Lebanese Druze immigrants Helen and Amin Kasem, who were grocers. He was named after Mustafa Kemal Atatürk, whom his father respected. Kasem's parents did not allow their children to speak Arabic and insisted that they assimilate into American life.In the 1940s, the radio show Make Believe Ballroom reportedly inspired Kasem to pursue a career as a radio disc jockey. He received his first experience in radio covering sports at Northwestern High School in Detroit. He then attended Wayne State University, where he voiced children on radio programs such as The Lone Ranger and Challenge of the Yukon. In 1952, he was drafted into the Army and sent to Korea where he worked as a disc jockey and announcer on the American Forces Korea Network.
Career
Early career
After the war, Kasem began his professional broadcasting career in Flint, Michigan, then worked at Detroit's WJLB and WJBK—and portrayed children's television host "Krogo the Clown"—but left broadcasting to help tend to the family grocery store in Fenton, Michigan. Kasem unsuccessfully attempted work as a stage actor in New York City for six months, auditioning for a role in the off-Broadway production Ivan Of, but lost out to Ed Asner. Returning to Detroit, Kasem re-applied at WJBK but was promptly referred to co-owned WJW, which not only had a late-evening slot open but a hosting role for Cleveland Bandstand over WJW-TV as well. Cleveland's emerging status as a popular music epicenter appealed to Kasem, having been aware of WERE's Bill Randle dating back to when Randle worked in Detroit. Kasem identified himself as "Casey at the Mike" owing to varied misspellings of his name in both contemporary news accounts and station promos.Kasem's tenure in Cleveland was a brief but successful one, entering the market "with a vengeance" against Top 40 stations WHK and KYW. Within three months, Kasem reached second place behind WHK in ratings surveys on weeknights and number one on Saturday nights. Kasem's predecessor in the time slot, Pete "Mad Daddy" Myers, partially inspired Kasem's presentation on-air, but Kasem felt compelled to develop a unique on-air persona to distinguish himself. The first three hours of his evening show remained devoted to R&B recordings in a "high-energy rock" style, while the fourth hour was more laidback with his news reader as a co-host. The R&B selections and "wild-tracking" by Kasem also distinguished himself from WJW's daytime pop-oriented fare, which typically featured Perry Como and The McGuire Sisters as core artists.
Nightly features included Kasem labeling songs as "...of the night", with random phrases or names as a descriptor. After the payola scandal broke out and enveloped Alan Freed's career, Kasem began a regular comedy bit called the "Payola Tune of the Night," which WJW management encouraged under the assumption it would dissuade listeners from thinking he was under investigation as well. Ultimately, Kasem's career was not negatively impacted by the payola scandal. One notable stunt involved Kasem and Diana Trask engaging in an 85-second-long kiss for a "world record" distinction on September 14, 1959, with a news reader describing the kiss on-air. While hosting Cleveland Bandstand, Kasem started to take pep pills to lose weight; one day, he forgot them when he went to the station, and the pang of conscience he experienced upon returning for them to his apartment prompted him to give up the habit.
After WJW switched formats to beautiful music, which Kasem attributed directly to the payola scandal, he left WJW for Buffalo's WBNY but remained in contact with friends in the Cleveland area. At KYA in San Francisco, the general manager suggested he tone down his delivery and talk about the records instead. At KEWB in Oakland, California, Kasem was both the music director and an on-air personality. He said he was inspired by a Who's Who in Pop Music, 1962 magazine he found in the trash. He created a show that mixed biographical tidbits about the artists he played, and attracted the attention of Bill Gavin, who tried to recruit him as a partner. After Kasem joined KRLA in Los Angeles in 1963, his career began to blossom and he championed the R&B music of East L.A.
Kasem acted in a number of low-budget movies and radio dramas. While hosting "dance hops" on local television, he attracted the attention of Dick Clark, who hired him as co-host of a daily teenage music show called Shebang, starting in 1964. Kasem's roles on network TV series included Hawaii Five-O and Ironside. In 1967, he appeared on The Dating Game, and played the role of "Mouth" in the motorcycle gang film The Glory Stompers. In 1969, he played the role of Knife in the film Wild Wheels, and had a small role in another biker movie, The Cycle Savages, starring Bruce Dern and Melody Patterson, and The Incredible 2-Headed Transplant.
Kasem's voice was the key to his career. In 1964 during the Beatlemania craze, Kasem had a minor hit single called "Letter from Elaina", a spoken-word recording that told the story of a girl who met George Harrison after a San Francisco Beatles concert. At the end of the 1960s, he began working as a voice actor. In 1969, he started one of his most famous roles, the voice of Shaggy on Scooby-Doo, Where Are You!. He also voiced the drummer Groove from The Cattanooga Cats that year.
1970–1988: Acting/voiceover work and ''American Top 40''
On July 4, 1970, Kasem, along with Don Bustany, Tom Rounds, and Ron Jacobs, launched the weekly radio program American Top 40. At the time, top 40 radio was on the decline as DJs preferred to play album-oriented progressive rock. Loosely based on the TV program Your Hit Parade, the show counted down from No. 40 to No. 1 based on the Billboard Hot 100 weekly chart. Kasem mixed in biographical information and trivia about the artists, as well as flashbacks and "Long-Distance Dedication" segments in which he read letters from listeners wishing to dedicate songs to distant loved ones. Frequently, he mentioned a trivia fact about an unnamed singer before a commercial break, then provided the name of the singer after returning from the break. Kasem ended the program with his signature sign-off, "Keep your feet on the ground and keep reaching for the stars."The show debuted on seven stations but soon went nationwide. In October 1978, the show expanded from three hours to four. American Top 40 success spawned several imitators, including a weekly half-hour music video television show, America's Top 10, hosted by Kasem himself. "When we first went on the air, I thought we would be around for at least 20 years," he later remarked. "I knew the formula worked. I knew people tuned in to find out what the number 1 record was." Because of his great knowledge of music, Kasem became known for his commentaries on music history that he interspersed with trivia about the artists.
In 1971, Kasem provided the character voice of Peter Cottontail in the Rankin/Bass production of Here Comes Peter Cottontail. In the same year, he appeared in The Incredible 2-Headed Transplant, in what is probably his best-remembered acting role. From 1973 to 1985, Kasem voiced Robin for several Super Friends franchise shows. In 1980, he voiced Merry in The Return of the King. He also voiced Alexander Cabot III on Josie and the Pussycats and Josie and the Pussycats in Outer Space, and supplied a number of voices for Sesame Street.
In the late 1970s, Kasem portrayed an actor who imitated Columbo in the Hardy Boys/Nancy Drew Mysteries two-part episode "The Mystery of the Hollywood Phantom." He portrayed a golf commentator in an episode of Charlie's Angels titled "Winning is for Losers", and appeared on Police Story, Quincy, M.E. and Switch. In 1977, Kasem was hired as the narrator for the ABC sitcom Soap, but quit after the pilot episode because of the show's controversial content. Rod Roddy took his place on the program. For a period from the late 1970s to the early 1980s, he was the staff announcer for the NBC television network. In 1984, Kasem made a voice cameo in Ghostbusters, reprising his role as the host of American Top 40.
In 1983 Kasem helped found the American Video Awards, an annual music video awards show taped for distribution for television, which he also hosted and co-produced. His goal was to make it the "Oscars" of music videos. There were only five award shows. The final show aired in 1987.
1988–1998: ''Casey's Top 40''
In 1988, Kasem left American Top 40 because of a contract dispute with ABC Radio Network. He signed a five-year, $15 million contract with Westwood One and started Casey's Top 40, which used a different chart, the Radio & Records Contemporary /Pop radio airplay chart. He also hosted two shorter versions of the show, Casey's Hot 20 and Casey's Countdown. During the late 1990s, Kasem hosted the Radio Hall of Fame induction ceremony.Kasem voiced Mark in Battle of the Planets and several Transformers characters: Bluestreak, Cliffjumper, Teletraan I and Dr. Arkeville. He left Transformers during the third season because he believed the show contained offensive caricatures of Arabs and Arab countries. In an article in 1990, he explained:
From 1989 to 1998, Kasem hosted Nick at Nite's New Year's Eve countdown of the top reruns of the year. He also made cameo appearances on Saved by the Bell and ALF in the 1990s. In 1997, after voicing Shaggy Rogers on an episode of Johnny Bravo, Kasem quit his role in a dispute over a Burger King commercial, with Billy West and Scott Innes taking over the character in the late 1990s and early 2000s.