Central Luzon Television


Central Luzon Television 36 High Definition is an independent regional infotainment digital-only television station based in Pampanga, Central Luzon in the Philippines, with the call sign DWRW-DTV. It is the sole television property owned by the RadioWorld Broadcasting Corporation, otherwise known as the RBC Media Group, a subsidiary of the Laus Group of Companies, which also owns a radio station, DWRW-FM and newspaper Sun.Star Pampanga.
The station's offices, studio complex, and transmitter are located at the third floor of the Corporate Guarantee Building, Laus Group Complex, Jose Abad Santos Avenue, Dolores, San Fernando, Pampanga.
It operates daily from 09:00 AM to 10:00 PM. In 2017, CLTV 36 is the leading free-to-air regional television channel in the country based on the AGB Nielsen survey, for two consecutive years, and was awarded the Best Local TV Station by the Kapisanan ng mga Brodkaster ng Pilipinas, Paragala Central Luzon Media Awards and Gandingan Awards.

Background

As one of the youngest terrestrial television stations in the Philippines, it was created when the Philippine Congress granted it a franchise under Republic Act No. 8219 on September 12, 1997, and it was duly licensed by the country's NTC on January 10, 2007.
CLTV 36 began transmission on March 19, 2007. In 2008, it was relegated to an all-news and infotainment channel.
Throughout most of its history, CLTV 36 focused on centralized media coverage of news, public affairs and infotainment programming, covering all the provinces of Central Luzon: Nueva Ecija, Bulacan, Bataan, Tarlac, Zambales, Aurora, and its home province Pampanga. The station's new tower at Clark Freeport Zone was inaugurated on December 9, 2015. Its signal is also receivable in parts of Metro Manila, Ilocos Region, Cordillera Administrative Region, and Calabarzon.
The station pioneered extensive and frequently updated coverage of national and local elections and natural disasters that hit the region, including typhoons and northeast monsoons. In 2013, CLTV 36 launched their entertainment programming through the Star Mill Talent Search.
The station is also the official broadcaster of the Giant Lantern Festival every December from 2007, as well as the United Central Luzon Athletic Association games since 2015.
In 2015, CLTV 36 moved its transmission to 10-kilowatt, 68.5m tall BTSC stereo transmitter and primary station tower which was located at C.P. Garcia Street, Clark Freeport Zone, Pampanga.

Branding changes

Before the station's 9th anniversary, on April 2, 2016, it was rebranded as CLTV 36 Metro Central Luzon, along with a new theme song eponymous with the station's branding, performed by the Chocolate Factory Band, and Star Mill alumnus Jeneal Mariano and Andy Pangan.
On its 10th anniversary in 2017, the station reverted to its original name CLTV 36 with a new slogan, "The Region's Infotainment Channel".
On January 7, 2018, the station reverted to its original slogan, "One Region, One Station".
On March 22, 2019, CLTV 36, as part of its 12th anniversary celebration with the theme "Championing Local Pride", held its inaugural Social Services Conference and Expo at Robinsons Starmills mall in San Fernando, Pampanga.
On June 26, 2020, despite challenges brought by the coronavirus pandemic, the station launched #SaleseMuRin with the re-usage of their 2011 station theme, "Tawag ng Panahon".
On June 27, 2020, the channel migrated to the 16:9 anamorphic widescreen format. The change allowed for a widescreen presentation, optimizing the viewing experience for viewers with compatible widescreen televisions.
On May 14, 2021, CLTV 36 revealed its new logo during its 14th anniversary, replacing the 2007 logo, and revealed its additional programming lineup for 2021.
On May 20, 2022, the station celebrated its 15th anniversary through a business conference and Partner Appreciation Night with the theme, "Ibalik ang Sigla, Ibalik ang Saya ng Lokal na Ekonomiya", at Robinsons Starmills in San Fernando.
In November 2022, the station revived one of its previous slogans "Atin 'To", as well as the station's 2007 logo; the now-former logo continued as a secondary until December 2022. The station re-used its former theme songs throughout its history: their 2013 station theme, "CLTV 36, Kasama Mo", composed by Andy Alviz; and the 2016 station theme "CLTV 36 Metro Central Luzon", albeit with modified lyrics and covered by Kapampangan performer Chew the Cud.
In mid 2023, the station began to de-emphasize its pan-regional content, and began increasing amount of programs focused on Pampanga and Kapampangans, while maintaining a small portion of programs in Filipino and English. Thus, the relaunch included the slogan "Pusung Makabalen".
In February 2024, CLTV 36 moved its transmission facilities back on the original site in San Fernando with its newly renovated tower atop of the CGIC Building. It ceased operations of the Clark Tower as a result.
In late September 2024, the station has slowly decreased its Kapampangan-centric content and its "Pusung Makabalen" slogan has been dropped in favor of gradually returning its pan-regional content while still maintaining a small portion of programs in its native language. Plans of building SFN or repeater towers in different parts of the region to expand its digital TV coverage on every capital cities of Central Luzon provinces have been laid but has not yet been materialized.

Current programs

News

  • CLTV 36 News Kasama si JM De Jesus
  • * CLTV 36 News Recap Kasama si Jhoedie Dizon Mercado
  • CLTV 36 Newstream Kasama si Justine Emmanuel Y. Dizon, Jr. ‡
  • Pasada Balita Kasama si JM De Jesus
  • ''Talakayan Ngayon Kasama si Perry Pangan, Boy Santiago at Albert Lacanlale''

    Current affairs

  • Alagang PhilHealth ‡
  • So to Speak with Sonia P. Soto ‡
  • ''UN in Action and Global Lens''

    Public service

  • Fernandino Ka, Kayabe Ka! ‡
  • Kayabe V-Yahe ‡
  • The Interviewer with Boy Abunda ‡

    Infotainment

  • AgriTV Central Luzon
  • Clark In Focus
  • COMMusta Central Luzon
  • Discover Dubai
  • Discover Japan
  • Discover Taiwan
  • Discover Thailand
  • DokyuBata TV
  • G? G!
  • Luid Ka! ‡
  • Mise-En-Scene
  • Spotlight
  • Youth Voice Matters ‡

    Religious

  • CLTV 36 The 3–O'Clock Prayer
  • GCF Pampanga Worship Service
  • His Life TV
  • Mama’s Boys
  • Men of Light
  • St. Joseph the Worker Chapel II - Clark
  • Holy Rosary Parish
  • Sensei: Their Skills and Talents
‡Also streamed on CLTV 36's Facebook page.
^Also streamed on CLTV 36's YouTube channel.

Future programming

  • TBA

    Awards and recognition

In 2008, about a year since it began broadcasting, the station received its first KBP Golden Dove Award. CLTV 36 was again honored as the three-time Best Provincial TV station by the same award-giving body for the 2012, 2014 and 2015 editions, along with the award for their programs Balitang Central Luzon and So To Speak.

Broadcast coverage

Primary areas

  • Pampanga
  • Bulacan

    Secondary areas

  • Parts of Bataan
  • Parts of Tarlac
  • Portion of Nueva Ecija
  • Northern Portion of Metro Manila
  • Portion of Rizal
  • Portion of Zambales
  • Portion of Cavite

    Technical information

CLTV 36 programs are retransmitted nationally via pay television providers: numerous regional cable and satellite providers in Pampanga, Tarlac, Bulacan, Bataan, Nueva Ecija, and Zambales; as well as out-of-market cable access in Rizal, Laguna and Cavite. In 2016, the station became available nationally via major satellite provider Cignal.
Programs are also livestreamed on its official website, Facebook, YouTube, and via its official application for iOS and Android users.

Digital television

Since September 10, 2023, CLTV 36 has utilized its analog UHF channel 36 for its digital terrestrial television tests during off-air hours. It initially conducted its digital test broadcasts daily, except for Mondays and Wednesdays, from 07:30 pm to 10:00 pm.

Analog-to-digital conversion

CLTV 36 made several announcements on its broadcast and social media pages about a change happening on October 10, 2023, the culmination of plans to convert the station to DTT which began in May 2021. The conversion was later moved to October 16, 2023 and began its regular test broadcast on digital from 07:00 pm to 10:00 pm. On December 1, 2023, CLTV 36 began broadcasting on digital as early as 12nn and has gone full-time digital broadcasting the whole day on December 7. The traditional analog TV broadcast permanently ended on December 6 at 12:00 PHT, after 16 years since its maiden broadcast of the station.
However, it is currently operating at 2,500 watts, as it is currently not viewable in other parts of Central Luzon, with later plans to upgrade the transmitter power output to expand the signal to the entire Central Luzon area, either through upgrade on the main transmitter and/or implementing SFN transmitters to different parts of the region, particularly every province of Central Luzon.