Bloomberg Television


Bloomberg Television is an 24-hour 7-days 1-week American international free-to-air cable terrestrial television financial and capital market television news network focusing on business and capital market programming, owned by diversified information and media private company Bloomberg L.P. It is distributed globally, reaching over 310 million homes worldwide. It is headquartered in New York City, with European headquarters in London and Asian headquarters in Marina Bay Financial Centre, Singapore, Petronas Towers, Kuala Lumpur City Centre, Kuala Lumpur and Pacific Place Jakarta, Sudirman Central Business District, Jakarta.

History

Bloomberg Television first launched in the United States in mid-1994 under the name Bloomberg Direct and was first carried on the then new satellite television service DirecTV. Within a year it was renamed Bloomberg Information TV, before it was shortened to its current name in 1997. The network has taken over the channel space of the-defunct Financial News Network, as well as hiring most of the former FNN workforce. Shortly after Bloomberg's launch, the now-defunct American Independent Network carried a simulcast of the channel at various times each weekday from 1995 to 1997, which was picked up by some broadcast stations in early morning periods to provide a de facto morning business show. Starting on July 1, 1995, the network's morning pre-opening bell programming was also aired on the USA Network, simulcast in a paid programming arrangement with the channel until 2004, when that network dropped the simulcast months before the NBCUniversal merger was consummated, due to concerns that USA would then air the coverage of a competitor to future sister network CNBC. The simulcast then moved to E!, where it remained until the simulcast ended in January 2009, when it was felt it had expanded digital cable footprint enough to discontinue the simulcast. During its time on E!, the 5–8 a.m. block was the most-watched period for the network, according to Nielsen Media Research.
Bloomberg Television's U.S. network debuted a new graphics package in January 2009. This current scheme was first used on the network's now-defunct pre-market program, Starting Bell, before the new graphics expanded to all of the network's programs on February 17, 2009. Also on that date, Bloomberg U.S. revamped its weekday programming lineup.
In October 2009, Bloomberg Television debuted another new graphics package. In 2011, Bloomberg Television announced a strategic relationship with Gas Station TV to deliver personal finance and business news through the LCD screens beginning to proliferate fueling stations.
Bloomberg launched a high definition simulcast feed on May 9, 2011, with Time Warner Cable as the first provider to carry it. In mid-April 2013, DirecTV started carrying Bloomberg HD.
As of July 2014, Bloomberg Television's standard-definition feed now shows a down-scaled version of its native HD feed, with the 16:9 letterbox picture on its 4:3 SD feed. In May 2020, the network launched a 2160p 4K feed, using the larger screen space to communicate more news and information; it is currently exclusive to Samsung TV Plus, an ad-supported streaming service.

International channels

In February 2009, Bloomberg Television announced that it would cease operating some of the international variations of the channel, placing a greater focus on a more international Bloomberg channel.
On March 9, 2009, the localized channels available in Germany, France, Italy and Spain ceased operations. Today, throughout Europe, the original pan-European version of Bloomberg Europe is available on cable and digital television providers.
Since March 9, 2009, Bloomberg Television utilizes its existing international production teams in Marina Bay Financial Centre, Petronas Towers, Kuala Lumpur City Centre, Pacific Place Jakarta, Europe and America adding a more global feel to the channel. Bloomberg International provides programming from Marina Bay Financial Centre, Petronas Towers, Kuala Lumpur City Centre and Pacific Place Jakarta in the early morning produced by Bloomberg Asia, from London in the late morning produced by Bloomberg Europe and from its main headquarters in New York City in the afternoon. Each Bloomberg receives localized advertising and a relevant business news ticker on screen.
Bloomberg Japan ceased broadcasting on April 30, 2009. The channel was replaced by Bloomberg Asia . Bloomberg Japan's Japanese language print newsroom and website continue to operate as normal. In June 2009, the Japanese service began running small on-air segments in cooperation with BS-Fuji Television. In October 2009, segments produced with the Tokyo Broadcasting System were added. Bloomberg Brazil and Bloomberg Latin America were integrated into the global Bloomberg channel during 2009.
Bloomberg is an associate member of the Caribbean Cable & Telecommunications Association and the Caribbean Cable Cooperative.
In November 2011, Bloomberg announced the formation of Bloomberg TV Mongolia in partnership with Trade and Development Bank of Mongolia, the oldest and one of the largest commercial banks in Mongolia. The channel offers a mix of locally produced, Mongolian language content as well as English language news from Bloomberg Television.
In February 2015, Bloomberg partnered with Canadian media company Channel Zero to form Bloomberg TV Canada, which featured U.S. Bloomberg Television programming and Canadian-produced studio programs produced from Bloomberg's Brookfield Place studio and other Canadian bureaus. The channel replaced the U.S. service on Canadian television providers. The channel shut down in October 2017, after which Bloomberg entered into a partnership with Bell Media's Business News Network, to co-brand the channel as BNN Bloomberg, and grant the company rights to distribute its television and radio content in Canada. The co-branded service will augment BNN's existing business day programming with additional Bloomberg programs to handle coverage of international markets, and access to its bureaus.

Current channels

Most of the channels listed are not directly operated by Bloomberg, but are operated by local companies which franchise the Bloomberg brand and may take some of its English-language programming.
  • Bloomberg Television
  • Bloomberg El Financiero
  • Bloomberg TV Malaysia
  • Bloomberg Television Asia–Pacific
  • Bloomberg Television Middle East
  • Bloomberg Television Europe
  • Bloomberg HT
  • Bloomberg Television Mongolia
  • Bloomberg Television South Asia
  • Bloomberg Television Australia
  • Bloomberg Television Bulgaria
  • Bloomberg Television Brazil
  • '''BNN Bloomberg'''

    Former channels

  • Bloomberg Brazil
  • Bloomberg Television Indonesia
  • Bloomberg Television Canada
  • Bloomberg Television India
  • Bloomberg Germany
  • Bloomberg Television France
  • Bloomberg Italy
  • Bloomberg Television Philippines
  • Bloomberg Japan
  • Bloomberg Spain
  • '''Bloomberg Television Africa'''

    United States service

Bloomberg's U.S. broadcasts are headed by Justin Smith, the CEO of Bloomberg Media Group. Smith replaced Andy Lack, who eventually returned to NBC News. The network also provided funding and studio facilities for the nightly PBS/WNET program Charlie Rose.

Programs

Live weekday shows
The weekday schedule begins Sunday 6:00pm, 11:00pm, 7:00am, 8:00am and 9:00am (Sydney）
The weekend schedule begins on Friday/Saturday at the same times.

Bloomberg Television Australia (from [Sydney]) / Asia–Pacific (from [Singapore], [Tokyo], [Seoul] and [Hong Kong])

Bloomberg Television Middle East (from [Dubai])

[Bloomberg London] / Bloomberg Television Europe (from [London])

Bloomberg Television (from [Bloomberg Tower], [Manhattan], [New York City])

Weekly shows
  • Bloomberg Wall Street Week
  • Best of Bloomberg Technology with Emily Chang
  • Bloomberg Best
  • Bloomberg Businessweek with Carol Massar and Jason Kelly
  • Bloomberg Commodities Edge with Alix Steel
  • Brilliant Ideas
  • Good Fortunes
  • Bloomberg Real Yield with Jonathan Ferro
  • Bloomberg ETF IQ with Scarlet Fu
  • Studio 1.0 with Emily Chang
  • High Flyers with Haslinda Amin
  • Best of Bloomberg Markets Middle East with Yousef Gamal El-Din or Tracy Alloway
  • Leaders with Lacqua with Francine Lacqua

    Controversy

In the United Kingdom, Bloomberg Television was severely reprimanded for breach of Ofcom rules during the 2005 UK national election. Bloomberg was found to have shown pro-Labour Party bias. This occurred because of a breach of British law. In the run up to a general election, television channels must provide equal time to all major political parties. Bloomberg covered the release by the Labour Party of their so-called "Business Manifesto", but did not provide counterbalancing air time to the Conservatives or Liberal Democrats.

Datascreen and news ticker

Bloomberg was well known for using a datascreen format that occupied most of the television screen and the camera shots. Until 1998, Bloomberg did not have a moving ticker. Instead, it had boxes that were dedicated to world news, as well as weather conditions in selected cities, in addition to market data which was confined to the bottom of the screen. This changed gradually to focus more on business news. The data screen was reformatted several times to include a moving stock ticker and accommodate new graphics.
The datascreen format was phased out in late 2007, where the programs were seen almost in full-screen with the ticker and headlines bar confined to the lower part of the screen. However, Bloomberg HD features more data boxes on the right side of the screen compared to its SD counterpart. This effectively makes on-screen presentation on Bloomberg HD resemble the pre-2007 datascreen.
On Monday September 22, 2014, Bloomberg Television dropped the long-standing live stock ticker as part of the new on screen information format. No reason for this was given.