Beyond Yoga

Beyond Yoga is an athleisure and yoga fashion brand founded by Jodi Guber Brufsky and Michelle Wahler, and owned by Levi [Strauss & Co.] since 2021. Its CEO is Nancy Green, the former CEO of Athleta.

Marketing

In 2025 it launched a new brand platform and creative campaign with an original spoken word anthem written and performed by Issa Rae.