Bai Jingting
Bai Jingting is a Chinese actor, singer and entrepreneur. He is known for roles in the series The First Frost, Mobius, New Life Begins, Reset, for the variety show Who's the Murderer, Natural High and for the film Yesterday Once More. In 2019, Forbes China listed Bai under "30 Under 30 Asia" category, for his professional contributions. He has his wax sculpture unveiled in Madame Tussauds Beijing, China. In February 2025, he sets record of becoming the first and only artist to surpass the 3-platforms Tencent, iQIYI and Youku popularity index thresholds.
Bai founded 'GoodBai' merchandise and café, and artist management 'Bai Jingting Studio'. Since 2021, every drama he led marked a major hit, averaging over 50M views per episode; with his portrayal topping Yunhe's 'Male Characters Screen Domination Index'. He features regularly in Forbes China Celebrity 100 list. In 2025, he became the first Chinese actor nominated at the Busan International Film Festival's Asian Content Awards, where he also won the People's Choice Best Actor Award.
Early life and ventures
Bai was born in Huairou District, Beijing, and is of Manchu descent. His family belonged to a modest upbringing, where his father was employed as a taxi driver and his mother a homemaker. He completed his schooling at Hongluo Temple Middle School and Beijing Huairuo Hongluosi High School, where he focused on music and sports, particularly high jump and basketball. He excelled in the high jump and secured a championship during middle school.Bai started learning few musical instruments; he joined piano classes and during national level competition attained 'Grade 10' proficiency certificate in 'Non Professional Artist Assessment'. He participated in China's "Amateur Basketball Competition", and in addition learned to play guitar. He graduated from the Conservatory of Music at Capital Normal University, majoring in 'Recording Arts'. After the academic year, he interned at a South Korean company to pursue an entertainment career.
Business ventures
Bai pursued an independent development direction; hence not accepted offers from talent agencies. He decided to set up his own studio and secure a foothold in the entertainment industry. In 2017, he established his own agency named "Beijing Leben Film & Television Culture Media Co. Ltd", specializing in the design, production, and distribution of TV series and films.In 2021, Bai founded his own merchandise brand 'GoodBai', and partnered with designer Shangguan Zhe to introduce a clothing line under his brand, along with a footwear line, 'ZE by Sankuanz'. In January 2022, "Zhetinghao Brand Management Co. Ltd", its english name is 'GoodBai', was registered. In Shanghai, he opened his first café named 'GoodBai Café', in the vicinity of his merchandise outlet, leveraging the momentum. Café’s graphic trademark was registered on June 2025.
In 2022, Bai’s merchandise 'Goodbai' debuted in the "Top 10 Fashion Brands Appealing to Chinese Consumers". In 2023, the brand organised Pop-up stores in Paris, Singapore, and Hong Kong during the fashion exchange promotional events. It collaborated with Crocs, to launch an exclusive "Classic Clog" and won 'Collaborator of the Year' at the 'Footwear News Achievement Awards'. In 2024, it associated with Levi's heritage, to create customized collections and promote the brand through experiential marketing. In 2025, it partnered with Lane Crawford to launch the limited edition.
In 2025, Bai revamped the brand strategy to prioritize quality and durability. In August, he established "Qikemeng Brand Management Co. Ltd", a wholly owned subsidiary of Zhetinghao Company, which would provide trade, consultancy and event services.
Acting career
2014-2019: Beginnings
In 2014, Bai attended the Beijing Film Academy to improve his acting skills. He debuted in Back In Time series, an adaptation of the novel by Jiu Yehui, after his Korean linguist's recommended to audition. In 2015, he garnered recognition for his performance as "Yu Chuyuan" in The Whirlwind Girl, a martial arts series based on the novel by Ming Xiaoxi. In his debut adventure show Survivor Games, he appeared alongside Bear Grylls.In 2016, Bai debuted in the romantic film Yesterday Once More, which exceeded ¥ 100M within three days of its release. He earned popularity through the variety show Who's the Murderer. In 2017, he gained praise for his portrayal of "Lu Zhiang" in a youth drama Rush to the Dead Summer. Additionally, he joined Dunk Of China and Super Penguin League, both prominent live basketball competitive tournaments, with notable participants.
2020-2021: Breakthrough
In 2020, Bai got his breakthrough playing a young intern in the acclaimed Chinese remake of South Korean series Misaeng, titled Ordinary Glory, which garnered significant recognition. He debuted as lead in the romance drama Irreplaceable Love. His interactive mini series Target Person was acclaimed on Douban and Zhihu.In 2021, Bai's popularity surged when he starred as SWAT captain "Xing Kelei" in the military medical romance drama You Are My Hero, which ranked 1st and gained over 1.5B views on Tencent. His sports series Ping Pong, about a table tennis player, and the family series Octogenarians And The 90s, focused on elderly care, were listed in the 32nd Huading Awards 'Top 100 Chinese TV Series Satisfaction Survey'.
2022 onwards: rising popularity
In 2022, Bai starred as "Xiao Heyun" in Reset, a time loop series. It exceeded 1.8B views on Tencent Video, achieved 30,000 popularity index, and earned him 1st rank in the "Character Index List". His historical series New Life Begins and Destined, were internationally successful, becoming the fastest dramas on iQIYI to reach the 10,000 popularity index. His series Always On The Move, in which he plays a railway police officer, won 40 Years of Masterpieces at the '2025 Beijing Television & Arts Innovation Awards'. He gained recognition on the acclaimed reality show Natural High.In 2025, Bai starred in The First Frost as "Sang Yan", an adaptation of Zhu Yi romantic novel, which ranked 6th worldwide in Netflix. It achieved fastest 10,000 popularity index on Youku, and earned him 'Top Artist in the Global Market'. His series Mobius ranked among Netflix 'Top 10 Shows' notably across South Asia.
Musical career
Bai sung OST for his series during the early years of his career. In December 2017, he performed a piano cover of "Light Chaser" by Yoyo Sham at Hunan TV's New Year's Eve concert. In May 2021, he released his first solo single No Added Sugar: Zero on Happy Camp and NetEase Cloud Music, for which he wrote the lyrics. He participated in the 4th China Central Television Gala, where he sang "Military Salute".In 2022, Bai presented a piano version of Pachelbel's Canon, the main musical motif of the Reset series, to commemorate its conclusion. In November 2023 at Shenzhen’s 'Golden Roc Night, he performed "Moon Landing" and "Don't Go". In 2024, he was star performer during CMG New Year's Gala. He partnered with MaSiWei from Higher Brothers, to release "Why Don't You Girl" on the GoodBai×AFGK CD.
In 2025, Bai sang "The Invisible Man" from The First Frost OST, originally from Stefanie Sun's 2005 album A Perfect Day; it ranked among 'Top 10 Songs' on streaming platforms. At the series finale, he performed a piano rendition of the song "Willful", originally composed by Mayday, a Taiwanese band. On 20 April 2025, he joined Mayday as a special guest, performing two duets with Ashin during their 25th anniversary celebration concert at Tianjin Olympic Centre. This performance achieved YouTube milestone of 10M views within a week of its release on B'in Music.
Ambassadorships
Bai represents major brands worldwide. He is the Brand Ambassador for Louis Vuitton, Cartier, Fragrance Versace, Montblanc Eyewear, Tom Ford Fragrance, KFC, Farfetch, Sulwhasoo, HUALUXE Hotels & Resorts, Crocs, Red Bull, Nescafé, L'Oréal, Junlebao, Vatti, Eggy Party, Jianchun, TNT Space, Kenyue Coffee and RedBMX, China. His notable former ties include Maison Kitsuné, Gucci, Fendi, OPPO, Olay, Neutrogena, Anta Sports and Chivas Regal.In 2021, Bai became L'Occitane China's spokesperson, leading his first Asia–Pacific campaign for the French skincare brand. In 2023, he became the first Chinese spokesperson for Gentle Monster, a South Korean eyewear brand; and Converse, an American lifestyle company. He as Montblanc's Asia-Pacific ambassador, unveiled premium sophisticated eyewear collection at the '2023 Autumn/Winter' event. He attended Louis Vuitton’s 'SS22 Shanghai Spin-Off Show' as an Asian celebrity in Paris.
In December 2024, Bai was named brand ambassador for French sportswear company Salomon Group. In 2025, he as a brand ambassador attended the 'Cartier Nature Sauvage Gala' held at National Gallery Singapore. On 31 May 2025, he became a brand friend of the Chinese electric vehicle marque AITO, and joined its new campaign held in Shenzhen. He appeared as a brand ambassador at the opening of Louis Vuitton's 'Visionary Journeys' flagship store exhibition in Bangkok. In September, the American headwear company New Era announced him as brand ambassador.