Chivas Regal

History

Product line

• Chivas Regal 12 Years Old: blended from whiskies matured for at least 12 years.
• Chivas Regal Extra: a blend with a higher proportion of sherry casks.
• Chivas Regal Extra 13: blended from whiskies matured for at least 13 years.
• Chivas Regal 18 Years Old: blended from whiskies matured for at least 18 years.
• Chivas Regal 25 Years Old: created using whiskies aged at least 25 years and available only in limited quantities.
• The Chivas Brothers' Blend: a 12-year-old blend intended to reflect the original Chivas house style, with a predominance of Speyside malts, in particular Strathisla and Longmorn.
• Chivas Regal Ultis XX: a blended malt whisky containing no grain whisky.
• Chivas Regal Mizunara: originally released for the Japanese market in 2014. Part of the blend is matured in Mizunara oak casks. Made its debut in the US in January 2019.
• Chivas Regal The Icon: blended from whiskies matured for at least 25 years. Launched in 2015 initially as a Dubai Travel Retail exclusive. This blend is sold in a hand-blown Dartington Crystal decanter crafted from green glass.
• Chivas Regal XV: unveiled in 2018, Chivas Regal XV is a 15-year-old blended Scotch whisky which has been finished in casks that previously held Grande Champagne Cognac.

Strathisla distillery

Awards

In popular culture

• In the 1973 film The Exorcist, the character Father Dyer brings this whisky for Father Karras to drink after the death of his mother. They share it and he remarks: "Where'd you get the money for the Chivas Regal, the poor box?"
• Frank Sinatra would often request to have a bottle of Chivas Regal handy in his dressing room during tours. Later, his 1990 "Diamond Jubilee" tour was sponsored by Chivas Regal.
• It was a favourite whisky of the journalist and novelist Hunter S Thompson.
• Tom Waits mentions Chivas Regal in the song "Downtown" on the 1980 album Heartattack and Vine.
• In the 1975 film The Prisoner of Second Avenue, Jack Lemmon orders a bottle of Chivas Regal in a liquor store after having his apartment robbed.
• In Only Fools And Horses Series 2, episode 3, "A Losing Streak", first broadcast in 1982, Delboy asks for a 'Large Chivas Regal' at the bar to try and impress Boycie.
• In 1982 Charlene and Stevie Wonder released "Used To Be", a duet containing a reference to Chivas Regal.
• In Risky Business Joel Goodson pours a glass of Chivas Regal and Coca-Cola after returning home from dropping his parents off at the airport.
• The Beastie Boys song "Brass Monkey", released in 1987, includes the lyric "we don't mind Chivas".
• The characters in Charles Willeford's 1987 novel The Shark-Infested Custard favor, and lament the expense of, Chivas Regal throughout the book.
• In Working Girl, from 1988, savvy New York City receptionist Tess McGill played by Melanie Griffith orders a "Chivas" during an engagement party for her friend Cynthia, immediately prior to a proposal from her boyfriend Mick Dugan played by Alec Baldwin.
• In the 1993 film Mrs. Doubtfire, Daniel and Jonathan drink shots of Chivas during their business dinner at Bridges.
• El DeBarge mentions Chivas Regal in the song "Medley for a "V" " on DJ Quik's 1998 album Rhythm-al-ism.
• Kelly Clarkson's 2007 album My December includes a hidden track entitled "Chivas". The track is about an ex she ran into at a bar while drinking Chivas.
• In the Mad Men season 6 episode, "The Better Half", Ted Chaough compares Fleishchmann's margarine to Chivas Regal, while Don Draper compares it to Budweiser.
• In the American Dad! season 6 episode, "Spring Break-Up", Roger invites Spring Breakers to party at the Smith household. As the self-proclaimed "King of Spring Break," he has a staff that dispenses Chivas Regal.
• In the House of Cards season 3 episode "Chapter 29", First Lady Claire Underwood orders "Two Chivas, neat" during a scene in the White House.
• British rapper M.I.A. namedrops Chivas Regal in her song "Teqkilla". At the time, M.I.A.'s fiancé was Benjamin Bronfman, who belonged to the family that owned Seagrams.

Sponsorships and partnerships

2021 - 2025

Gaurav Gupta

Charles Leclerc and Chivas Regal Crystalgold

Arsenal FC

Whisky-infused pies

Arsenal Singapore & Hong Kong Summer Tour

Scuderia Ferrari HP

Stefflon Don

Rise Up, Glasgow

Lisa (Blackpink)

2011 - 2020

• In 2011, Chivas Regal sponsored The Asian Awards Outstanding Achievement in Sports Category.
• Chivas Regal signed a three-year sponsorship deal with the British Premier League football team Manchester United in August 2018. As a follow-up in October 2019, it created a special Manchester United-themed 13-year-old blended Scotch whisky in honour of former team manager Sir Alex Ferguson. Partly matured in ex-rye casks, this expression was created exclusively for the US where Manchester United reportedly has over eight million fans.
• The launch of Chivas 13 Manchester United edition follows that of a similar release in Australia in August 2019, viz., Chivas Extra 13 American Rye, a 13-year-old Australia-exclusive blend finished in ex-rye whisky casks.
• The Chivas Regal Ultis 1999 Victory Edition: a 20 year old Blended Malt bottled in 2019, using single malts of 1999 vintage from the Strathisla, Longmorn and Braeval distilleries, in tribute to Manchester United winning The Treble in 1999.