Amy Deasismont
Amy Linnéa Deasismont, previously known under the stage name Amy Diamond, is a Swedish actress, screenwriter, director, and singer.
She is known for her single "What's in It for Me". The song was a 2005 hit in Sweden, Denmark, Norway, and Finland. It was the most-played song in Poland that year; it remained in the top ten for four months. She has released six studio albums.
To date, her biggest hits have been "What's in It For Me", "Welcome To The City", "Don't Cry Your Heart Out", "It Can Only Get Better", "Stay My Baby", "Is It Love", "Up" and "Thank You". She is also the youngest person in Sweden to have released a greatest hits album.
As an actress, she has appeared in 2015's My Skinny Sister. She is also known for her roles in TV series such as The Chosen Ones, Thunder in My Heart, Ligga, and Knutby.
Early life
Deasismont was born in Norrköping, Sweden as Amy Linnéa Deasismont, the second child of an English father, Lee, and a Swedish mother, Chrisbeth. When she was ten months old, the family moved to the UK. The family moved back to Sweden when she was four-and-a-half years old, this time to Jönköping. She has an older sister, Danielle; three younger sisters Lisa, Holly, and Lily; and a younger brother, Charlie.Deasismont started figure skating at age six and won multiple gold medals. She practiced six times a week before embarking on her singing career. She went to a dance and theater school called Blandgodis, and participated in theater and TV productions which gave her experience in public performing. She also appeared in a small television role on the show De drabbade.
Music career
Deasismont has loved singing since she was one year old. One of her first public performances was at the age seven on the talent show Småstjärnorna. She dressed as Belinda Carlisle and lip synced to "Heaven is a Place on Earth", finishing third in the competition. In 2004, she participated in talent competitions such as Minimelodifestivalen in Jönköping and Swedish TV4's Super Troupers, winning most of them. On Mix Megapol Summer Idol she won the main prize: to record a song in a real studio. During recording, she was offered a commercial recording contract. Soon after, she recorded her debut single "What's in It for Me". Markus Sepehrmanesh, one of the songwriters for her albums, said in an interview that she sang perfectly. "What's in It for Me" was recorded in ninety minutes and the single was released the following February.Success as a singer
"What's in It for Me" was a commercial success, although some Swedish TV stations refused to show the music video, arguing that Deasismont was too young for the song's theme about romantic relationships. Deasismont, though, did not see the theme as a romantic relationship – in her eyes it was relationships between friends. Nevertheless, the song received extensive radio airplay while she simultaneously went on tour with Elin Lanto. "What's in It for Me" reached number one on the Swedish singles chart in March and eventually went platinum.Before long, she appeared on Swedish TV4 and used her artist name for the first time. Although she sang to a pre-recorded backing track in the studio, on the program she sang her single and Alicia Keys' song "If I Ain't Got You" while accompanied by a live band. The band included a drummer, guitarist, bassist, background singer and a keyboard player, who also sang backgrounds.
Image:Amy Diamond Kalmar signing 2005.jpg|thumb|Amy Diamond giving autographs in Kalmar, Sweden in 2005
Due to the success of the single, a full album was commissioned, and This Is Me Now was released in May 2005. The album sold more than 150,000 copies, which was triple the requirement for gold record certification in Sweden at the time. The success led to television appearances, such as on the weekly chart show Trackslistan and on the children's competition show Vi i femman. By the end of 2005, she had appeared live on more than 20 television shows. A concert tour in Sweden was organized for her in the summer, and some of the shows were also televised.
Although Deasismont's fans are typically school children, the album cannot be described as children's music.
The style of This Is Me Now is mainly happy pop music with synthesizer backgrounds, but it includes the theme song "Tomorrow" from the musical Annie and a live recording of the song "If I Ain't Got You". The songs in the album were made by the producer team Tysper, Mack and Grizzly, who are all from Stockholm. They form the core of the production company TEN Production and have produced successful pop tracks before working with Deasismont. Other Ten Production songs seeing popularity were performed by the A Teens and Helena Paparizou. Deasismont's albums were published through Bonnier Amigo Music Group.
Image:Amy Diamond Rangsby.jpg|left|thumb|Amy Diamond in Rangsby on 14 July 2007
Deasismont is a talented live singer and does not lip sync in her public performances. Her debut album included a live version of Alicia Keys' "If I Ain't Got You", which was described in a review as "sweet and impressive at the same time". She reached the finals in Super Troupers, where she reached the final by singing Shakira's "Underneath Your Clothes". She was 12 years old. A review in Svenska Dagbladet described her voice as fine and secure, and her record label advertised it as "shining and characteristic".
Outside Sweden
Deasismont signed a distribution deal with Warner in July in order to promote the album internationally. She never appeared with her band again, instead performing with a background track and dancers. The album became popular also in other Nordic countries and Poland during the following summer. "What's in It for Me" was heard frequently on the radio, becoming the 19th most played song of 2005 in Finland and 16th best songs of 2005 in Poland. More singles from the albums "Welcome to the City" and "Champion" were released in the summer. A special edition of the album was released for the Central European market. It contained two previously unreleased songs which would later appear on Still Me Still Now. She was sent on a promotional tour throughout Central Europe in late 2005. Her record deal allowed the whole family to travel with her whenever the concerts were abroad. She performed on television in Germany, Norway, Denmark, Poland, Lithuania and the Netherlands.Deasismont was nominated for several awards in 2005. At 13, she was the youngest person in history to receive the Nordic Music Award for the best Nordic hit "What's in It for Me". Further, she is the youngest artist to receive two simultaneous NRJ Radio Awards and the youngest to be nominated for the Swedish Grammy Awards. At the Grammy Awards, she won Best Swedish Female Artist, Song of the Year, and Newcomer of the Year. She received a Nickelodeon award for Hit of the Year, and had nominations for the Swedish Rockbjörnen. In 2010 she won again award for the best Swedish music/group at Nickelodeon Kids Choice Awards.
Second album
Deasismont started recording her second album in February 2006. Her producers sent her songs and she chose which ones she wanted included on the album. The album was recorded over four weekends at a pace of two to three songs per weekend.The album Still Me Still Now was published in May and the first single "Don't Cry Your Heart Out" was released a couple of weeks prior to the general album distribution.
Although not much was heard from her in the spring, the second album was highly anticipated. Two days before the announced release date, she was interviewed on Nyhetsmorgon, a morning talk show, on TV4. The host surprised her by handing her a gold record for the album; it had already sold enough copies on pre-orders alone to be certified. "Don't Cry Your Heart Out" was a radio hit in Sweden.
Still Me Still Now continued in the same style as the previous album, being mostly light-pop music. "Don't Cry Your Heart Out" was radio-friendly pop, but songs such as "Diamonds" and "No Regrets" were arranged in a style reminiscent of musicals. Some reviews wondered about the song selections, but Deasismont's voice was praised nevertheless. The selected songs were alleged by some to be unsuitable for Deasismont and her audience, but her potential was appreciated.
In mid-2006, Deasismont took part in the Diggiloo tour, where she performed, among other songs, Edith Piaf's "Non, je ne regrette rien". Although Still Me Still Now was not as big a success outside Sweden as This Is Me Now, it was still popular in her home country. She also held concerts beyond the Diggiloo tour; readers of the largest evening newspaper, Aftonbladet, voted her 2006 Summer Tour Queen. She released two more singles in late 2006, "Big Guns" and "It Can Only Get Better", and continued to appear on television, including appearances on such prime-time shows as Sommarkrysset, Go'kväll, and Vinterkrysset. In January 2007, she started a fan club that publishes a quarterly fan magazine called Amy Diamond Fanzine. Lastly, in September 2007 she sang "In The Ghetto" on Elvis – The Original Cast.
Third album
Throughout the second half of 2007, Deasismont recorded her third album, Music in Motion. The album contains tracks done by some renowned producers such as Max Martin and Alexander Kronlund, who previously worked with Britney Spears.The first single, called "Is It Love?", from the album was released on 26 September 2007. She performed the song on some TV shows like Bobster and Bingolotto, and won "Best Female Artist" at the Nickelodeon Kids Choice Awards. The album was released on 28 November 2007 and her second single "Stay My Baby", written by Max Martin and Tommy Tysper, was released on 23 November.
Deasismont entered Melodifestivalen, the Swedish selection for the Eurovision Song Contest, in February 2008. Her song was called "Thank You", and it earned her 8th place in the final round. The song was later included on the re-release of her album, entitled Music in Motion – Gold Edition. Deasismont received yet another gold disc for this album.