American Life
American Life is the ninth studio album by American singer Madonna. It was released on April 21, 2003, by Maverick and Warner Bros. Records. The album, produced by the singer and Mirwais Ahmadzaï, features references to many parts of American culture. The album is a concept album, with themes panning the American Dream and materialism. These themes reject the reputation Madonna held in the 1980s, earned by her 1984 Billboard Hot 100 number-two hit, "Material Girl". American Life is a folktronica and eurotechno album, influenced by acoustic music.
American Life initially received mixed reviews upon release; critics found the album confusing and "about Madonna". Critics also found it "difficult to listen to" due to its awkward and brash production in some songs. However, retrospective reviews of the album have been much more positive, particularly noting its lyrical depth. American Life reached number one in 14 countries, including Canada, France, Germany, Italy, the United Kingdom and the United States, and also charted within the top-five of most markets. The Recording Industry Association of America and the British Phonographic Industry both certified the album Platinum in recognition of one million shipments in the United States, and 300,000 shipments in the United Kingdom, respectively. It became the 32nd best-selling album of 2003 and has sold five million copies worldwide. American Life garnered two nominations at the 46th Grammy Awards in 2004.
Four singles were released from American Life. The title track was released as the lead single to a generally negative critical reception, with Blender naming it the ninth worst song of all time. It charted at number 37 in the United States, while it entered the top-ten in most markets, peaking at number two in the United Kingdom. A controversial music video was pulled after scenes of war and violence were criticized which led to an edited version being released. Its following single, "Hollywood", became her first single not to chart on the Billboard Hot 100 since 1983. "Nothing Fails" and "Love Profusion", the third and fourth singles respectively, featured a lack of promotion resulting in poor commercial performances. Despite this, all singles peaked at number one on the Billboard Dance Club Songs chart. Preceding the album release, "Die Another Day" was released as a single to promote the James Bond film of the same name, and peaked at number eight on the US Hot 100 and number three on the UK Singles Chart.
Madonna promoted the album during a small promotional tour in April and May 2003. At the 2003 MTV Video Music Awards, she performed alongside Britney Spears, Christina Aguilera and Missy Elliott a medley of "Like a Virgin" and "Hollywood", and engaged in open-mouth kissing with Aguilera and Spears gaining great controversy and publicity. American Life was supported by Madonna's sixth tour, the Re-Invention World Tour, which was the highest-grossing tour of 2004 earning $125 million. The tour was chronicled in the documentary I'm Going to Tell You a Secret, which led to Madonna's first-ever live album of the same name.
Background and development
During the early 1990s, Madonna had focused on a number of provocative releases, like the erotic pictorial book Sex, the sadomasochist inspired album Erotica, and the erotic thriller, Body of Evidence, all of which she deduced was due to "a lot of rage and anger" within herself. However, by the beginning of the new millennium, Madonna was living a calmer, more introspective and wholesome life with her husband Guy Ritchie, their son Rocco, and Madonna's daughter Lourdes from a previous relationship. According to biographer J. Randy Taraborrelli, the presence of Ritchie in Madonna's life had a calming effect on the singer, making her more matured and easing her temper. Concentrating on her music career, Madonna was busy throughout 2001 on her Drowned World Tour. On September 11, 2001, suicide bombers hijacked two jet airliners and crashed into the World Trade Center, resulting in the death of nearly 3,000 people. The event had a profound effect on American society, with the cultural mood being bleakness and paranoia. People, including Madonna, started asking questions about their culture and the American Dream, which had been a long-lasting ideal for many. When Madonna started working on her ninth studio album, American Life, she wanted answers to her queries and an appropriate response to the 9/11 disaster and the ensuing Iraq war of 2003. She believed that the ensuing months with the war would lead to a politically charged atmosphere throughout the country, and wanted to express that in the record.Like her 2000 studio album, Music, Madonna enlisted the help of French DJ and producer Mirwais Ahmadzaï. Always interested in adapting herself and her music to the contemporary compositions, Madonna was inspired by 100th Window by Massive Attack and Lost Horizons by Lemon Jelly. "We set out to put the two worlds of acoustic and electronic music together," said Madonna, adding "It is another step on, but I've never wanted to repeat myself. I don't ever want to repeat myself or make the same record twice." American Life became Madonna's final studio album with Maverick Records, and marked the end of an eleven-year recording history with the label. In an interview with VH1 titled Madonna Speaks, the singer discussed her 20 years in the music industry, and revealed her motivations behind American Life, about "material things" being unimportant. "I have lots of 'material' things and I've had lots of beliefs about things and what's important, and I look back at the 20 years behind me and I realized that a lot of things that I'd valued weren't important", she concluded. Discussing her thoughts on the conception of the album, she told Q magazine that through her 20 years of being in the entertainment industry, she would have a correct opinion on fame and fortune and its perils, which would be the base of the album.
Writing and inspiration
When Madonna started writing the songs on the album, she was inspired by different situations, like having guitar lessons and getting an idea, or sometimes Ahmadzaï would send over a rough demo to her without the basic chord progression. The songs on American Life and their lyrics were developed like that. Explaining her writing process, Madonna told Q magazine that the "music has to jar my brain in terms of lyrics. Sometimes I write free verse. I have a journal and I note down ideas I get from newspapers and books". Madonna also remembered Ahmadzaï's downbeat existentialism regarding the condition of society around them, and the long discussions they had into the night, which ultimately reflected into the songwriting as anxiety they felt in their heart. American Life was deemed by some as a concept album featuring political themes based around the United States, with Madonna explaining that she felt "like America has changed over the years and that a lot of our values seem to be materially oriented and so superficial. And we all seem to be obsessed with fame just for the sake of fame, no matter what — sell your soul to the devil if that's what it takes. And we're also completely obsessed with the way we look." Madonna recalled that even she had been through such trials and those musings came out in the writing of the first three songs, the title track, "Hollywood" and "I'm So Stupid". John Norris from MTV described them as a trilogy, and an indicator of Madonna's reassessment of her life while discussing things she wishes to put behind her. Madonna partly agreed, saying that the tracks are extensions of one another, and portray her desire of giving importance to less noteworthy things, and how she could come out of that "illusion". Madonna discussed the materialistic themes of the record and her personal encounters which have led to the composition with MTV saying:
"Who better to say those things don't matter than somebody who's experienced them? , 'How can you say they don't matter? How can you say that money won't bring you happiness if you don't have a lot of money? How can you say that fame and fortune are not a guarantee for happiness and joy and fulfillment in your life?' You have to have that experience to know. 'Cause you have all those things, I've had all those things, and I've had nothing but chaos around me. So I'm just sharing what I know with the world. 'Cause I do think that we've become completely consumed with being rich and famous, our society has. And I just want to tell people, take it from me, I have all those things and none of them ever brought me one minute of happiness."
The glamorous world of Hollywood also reflected in her writing, especially in the second track of the same name. Describing it as a metaphor, Madonna said that "in Hollywood you can lose your memory and your vision of the future. You can lose everything because you can lose yourself." The beginning of the album cleared away what was not important for her, so Madonna could concentrate on the things that did matter. So, in contrast to the first three tracks, the later songs on American Life also deal with issues close to the singer's heart, like talking about her relationship with her parents on the track "Mother and Father". When Madonna was five, her mother died of breast cancer and the track was "a way of letting go of the sadness and moving on." According to Lucy O'Brien, author of Madonna: Like an Icon, another concept of American Life was about "nothingness". This was evident in the titles of the songs like "Nobody Knows Me", usage of "no" in "Love Profusion", as well as "Nothing Fails". Usage of the negative tone led Madonna to be sarcastic on people's assumptions about her and emphasize about her knowledge of romantic love. But "Nothing Fails", along with tracks "Intervention" and "X-Static Process," became the centerpiece of the album as a triptych of love songs for Ritchie. Beginning as a humble track that musician-producer Guy Sigsworth wrote for his wife, "Nothing Fails" also has lyrics by singer Jem Archer, who was asked to collaborate with Sigsworth and Madonna during the first collaborative sessions of American Life. The track is followed by the folk-inspired "Intervention" and "X-Static Process," both being reflective and emotional. Her reflective mood continued with the last track "Easy Ride," which was inspired by the imagery of a full-circle and symbolized life for the singer.