Alfa Romeo
Alfa Romeo Automobiles S.p.A. is an Italian car manufacturer known for its sports-oriented vehicles, strong auto racing heritage, and iconic design. Headquartered in Turin, Italy, it is a subsidiary of Stellantis Europe and one of 14 brands of multinational automotive company Stellantis.
Founded on 24 June 1910 in Milan, Italy as A.L.F.A.—an acronym for Anonima Lombarda Fabbrica Automobili—the company was established by Cavaliere Ugo Stella to acquire the assets of the ailing Italian subsidiary of French carmaker Darracq, of which he had been an investor and manager. Its first car was the 24 HP, designed by Giuseppe Merosi, which became commercially successful and participated in the 1911 Targa Florio endurance race.
In August 1915, ALFA was acquired by Neapolitan entrepreneur and engineer Nicola Romeo, who vastly expanded the company's portfolio to include heavy machinery and aircraft engines. In 1920, the company's name was changed to Alfa Romeo, with the Torpedo 20–30 HP being the first vehicle to bear the new brand.
Through the 1920s, Alfa Romeo produced several successful road and race cars, and was well represented in prominent European motorsport events, notably winning the inaugural AIACR World Manufacturers' Championship at the 1925 Grand Prix season. Nevertheless, the company soon faced financial troubles, leading to Romeo's contentious departure in 1928 and Italian government ownership in 1933.
Under the control of the industrial organization Institute per la Ricostruzione Industriale, Alfa Romeo initially continued making its signature custom luxury vehicles, but following the financial hardship of World War II, shifted to mass-producing small vehicles. In 1954, it launched the Giulietta series of family cars and developed the Alfa Romeo Twin Cam engine, which would remain in production until 1994.
Alfa Romeo became known for producing mass-market vehicles that nonetheless blended the aesthetics and performance of sport and luxury marques. Despite its strong brand image and relatively sizeable share of the high-performance auto market in Europe, by the 1970s, the company was operating at a loss, prompting IRI to sell it to Fiat Group in 1986.
Alfa Romeo has since maintained its distinct identity and brand through several ownership changes, including Fiat's merger with the American Chrysler Group in 2014, forming Fiat Chrysler Automobiles, and FCA's subsequent merger in 2021 with the French PSA Group to form Stellantis.
Alfa Romeo is heavily involved in various motorsports—including Grand Prix motor racing, Formula One, sportscar racing, touring car racing, and rallies—with achievements giving a sporty image to the marque. Enzo Ferrari founded the Scuderia Ferrari racing team in 1929 as an Alfa Romeo racing team, before forming his namesake luxury sports car maker in 1939.
History
Name
The company's name is a combination of the original name, "A.L.F.A.", and the last name of entrepreneur Nicola Romeo, who took control of the company in 1915.Foundation and early years
The first factory building of A.L.F.A. was in the first-place property of Società Anonima Italiana Darracq, founded in 1906 by the French automobile firm of Alexandre Darracq, with some Italian investors. One of them, Cavaliere Ugo Stella, an aristocrat from Milan, became chairman of the SAID in 1909. The firm's initial location was in Naples, but even before the construction of the planned factory had started, Darracq decided late in 1906 that Milan would be more suitable and accordingly a tract of land was acquired in the Milan suburb of Portello, where a new factory of was constructed. In late 1909, the Italian Darracq cars were selling slowly and the company was wound up. Ugo Stella, with the other Italian co-investors, founded a new company named A.L.F.A., buying the assets of Italian Darracq that was up to dissolution. The first car produced by the company was the 1910 24 HP, designed by Giuseppe Merosi, hired in 1909 for designing new cars more suited to the Italian market. Merosi would go on to design a series of new A.L.F.A. cars, with more powerful engines such as the 40–60 HP. A.L.F.A. ventured into motor racing, with drivers Franchini and Ronzoni competing in the 1911 Targa Florio with two 24-hp models. In 1914, an advanced Grand Prix car was designed and built, the GP1914, with a four-cylinder engine, double overhead camshafts, four valves per cylinder, and twin ignition. However, the onset of the First World War halted automobile production at A.L.F.A. for three years.In August 1915, the company came under the direction of Neapolitan entrepreneur Nicola Romeo, who converted the factory to produce military hardware for the Italian and Allied war efforts. Munitions, aircraft engines and other components, compressors, and generators based on the company's existing car engines were produced in a vastly enlarged factory during the war. After the war, Romeo invested his war profits in acquiring locomotive and railway carriage plants in Saronno, Rome, and Naples, which were added to his A.L.F.A. ownership.
| Year | Cars | Industrial vehicles |
| 1934 | 699 | 0 |
| 1935 | 91 | 211 |
| 1936 | 20 | 671 |
| 1937 | 270 | 851 |
| 1938 | 542 | 729 |
| 1939 | 372 | 562 |
Car production had not been considered at first, but resumed in 1919 since parts for the completion of 105 cars had remained at the A.L.F.A. factory since 1915. In 1920, the name of the company was changed to Alfa Romeo with the Torpedo 20–30 HP the first car to be so badged. Their first success came in 1920 when Giuseppe Campari won at Mugello and continued with second place in the Targa Florio driven by Enzo Ferrari. Giuseppe Merosi continued as head designer, and the company continued to produce solid road cars as well as successful race cars.
In 1923, Vittorio Jano was lured from Fiat, partly due to the persuasion of a young Alfa racing driver named Enzo Ferrari, to replace Merosi as chief designer at Alfa Romeo. The first Alfa Romeo under Jano was the P2 Grand Prix car, which won Alfa Romeo the inaugural world championship for Grand Prix cars in 1925. For road cars, Jano developed a series of small-to-medium-displacement 4-, 6-, and 8-cylinder inline engines based on the P2 unit that established the architecture of the company's engines, with light alloy construction, hemispherical combustion chambers, centrally located plugs, two rows of overhead valves per cylinder bank and dual overhead cams. Jano's designs proved both reliable and powerful.
Enzo Ferrari proved a better team manager than a driver, and when the factory team was privatised, it became Scuderia Ferrari. When Ferrari left Alfa Romeo, he went on to build his own cars. Tazio Nuvolari often drove for Alfa, winning many races before the Second World War.
In 1928, Nicola Romeo left, and in 1933 Alfa Romeo was rescued by the government, which then had effective control. Alfa Romeo became an instrument of Mussolini's Italy, a national emblem. During this period, it built bespoke vehicles for the wealthy, with bodies normally by Carrozzeria Touring or Pininfarina. This era peaked with the Alfa Romeo 2900B Type 35 racers.
The Alfa factory was bombed during the Second World War and struggled to return to profitability after the war. The luxury vehicles were out. Smaller, mass-produced vehicles began to be produced beginning with the 1954 model year, with the introduction of the Giulietta series of berline, coupes and open two-seaters. All three varieties shared what would become the Alfa Romeo overhead Twin Cam four-cylinder engine, initially displacing 1300 cc. This engine would eventually be enlarged to 2000 cc and would remain in production until 1995.
Post war
Once motorsports resumed after the Second World War, Alfa Romeo proved to be the car to beat in Grand Prix events. The introduction of the new formula for single seat racing cars provided an ideal setting for Alfa Romeo's Tipo 158 Alfetta, adapted from a pre-war voiturette, and Giuseppe Farina won the first Formula One World Championship in 1950 in the 158. Juan Manuel Fangio secured Alfa's second consecutive championship in 1951.In 1952, Alfa Romeo experimented with its first front-wheel-drive compact car, "Project 13–61". It had the same transverse-mounted, forward-motor layout as the modern front-wheel-drive automobile. Alfa Romeo made a second attempt in the late 1950s based on Project 13–61. It was to be called Tipo 103 and resembled the smaller version of its popular Alfa Romeo Giulia. However, due to the financial difficulties in post-war Italy, the Tipo 103 never saw production. Had Alfa Romeo produced it, it would have preceded the Mini as the first "modern" front-wheel-drive compact car. In the mid-1950s, Alfa Romeo entered into an agreement with Brazil's Matarazzo Group to create a company called Fabral to build the Alfa Romeo 2000 there. After having received government approval, Matarazzo pulled out under pressure from Brazil's President Juscelino Kubitschek with the state-owned FNM company instead commenced building the car as the "FNM 2000" there in 1960.
During the 1960s, Alfa Romeo concentrated on motorsports using production-based cars, including the GTA, an aluminium-bodied version of the Bertone-designed coupe with a powerful twin-plug engine. Among other victories, the GTA won the inaugural Sports Car Club of America's Trans-Am championship in 1966. In the 1970s, Alfa Romeo concentrated on prototype sports car racing with the Tipo 33, with early victories in 1971. Eventually the Tipo 33TT12 gained the World Championship for Makes for Alfa Romeo in 1975 and the Tipo 33SC12 won the World Championship for Sports Cars in 1977.
As Alfa Romeo was a state-controlled company, they were often subject to political pressure. To help industrialize Italy's underdeveloped south, Alfa Romeo's new compact car was to be built at a new factory at Pomigliano d'Arco in Campania. Even the car's name, Alfa Sud, reflected where it was built. 18 January 1968, saw a new company named "Industria Napoletana Costruzioni Autoveicoli Alfa Romeo-Alfasud S.p.A." being formed, 90% of which belonged to Alfa Romeo and 10% to Government controlled holding company Finmeccanica. This plant was built in the wake of France's 1968 protests and Italy's Hot Autumn and was never "properly started." The employees had mainly construction backgrounds and were not trained for factory work, while industrial relations were troublesome throughout. Absenteeism rates in the Pomigliano factory ran at 16.5 percent through the 1970s, reaching as high as 28 percent.
By the 1970s, Alfa Romeo was again in financial trouble, with the company running at about sixty percent of capacity in 1980. Since Alfa Romeo was controlled by the Italian government owned Istituto per la Ricostruzione Industriale, a deal was made where about a quarter of worker's salaries were paid through state unemployment agencies to allow Alfa's plants to idle for two weeks every two months. An aging product lineup and very low productivity combined with near-permanent industrial unrest and Italy's high inflation rates kept Alfa Romeo firmly in the red. Other creative measures were attempted to shore up Alfa, including an ultimately unsuccessful joint venture with Nissan endorsed by Alfa's then-president, Ettore Massacesi, and Prime Minister Francesco Cossiga. By 1986, IRI was suffering heavy losses—with Alfa Romeo having not been profitable for the last 13 years—and IRI president Romano Prodi put Alfa Romeo up for sale. Finmeccanica, the mechanical holdings arm of IRI and its predecessors owned Alfa Romeo since 1932. Prodi first approached fellow Italian manufacturer Fiat, which offered to start a joint venture with Alfa.