9Go!


9Go! is an Australian free-to-air digital television multichannel, which was launched by the Nine Network on 9 August 2009, replacing Nine Guide. It is a youthful channel that offers a mix of comedy, reality, general entertainment, movies, animation and drama aimed at people between the ages of 2 and 18.

History

2009: Origins and launch

The general concept for GO! was revealed on 23 March 2009, with the Nine Network announcing their intention to start a standard-definition variety-based multichannel, launched midway through 2009. The channel's name and branding was first revealed as GO!99 on 14 April 2009 by TV Tonight, a blog dedicated to Australian television.
The channel's final name was confirmed by the Nine Network via A Current Affair as GO! on 15 July 2009, as well as multi-coloured logo variations.
The channel went to air at on 5 August 2009, broadcasting a promo loop. GO! officially began broadcasting scheduled programming from 9 August 2009 at with a 1-minute promo featuring the song "Go!" by Sydney based sound house group Noise International featuring vocals by Sharon Muscat. It was then followed by an episode of Wipeout, the first programme to air on the new channel.
There have been reports that GO!'s technical launch had caused a significant number of digital TV receivers to no longer pick up Nine's digital channels. In response, Nine established a helpline for viewers experiencing problems or requiring assistance to tune in to the new channel.
On 24 November 2009, the channel launched via Foxtel Cable on channel 129.
After major demands for the channel's theme song, it was released independently by Noise International on 4 December 2009, having promised a month earlier. A music video was also produced, which was regularly shown as a filler on the channel.

2010–2014: Newsbursts, launch in regional areas, first birthday and new presentation

GO! introduced Newsbursts, a news-break filler program in May 2010. Presented by young journalists in the Nine newsroom, these would usually feature a few breaking news stories and the weather. These were later dropped in 2011, replaced by repeats of Nine Newsbreak.
GO! celebrated its first birthday in 2010 by playing movies every night at 10pm during the month of August 2010. GO! also played a mini clip during the commercial breaks thanking everyone for watching GO!.
In September 2010, GO! aired a promo promoting new shows using the song All Eyes on Me by Sammy Small, licensed from Extreme Music.
Darwin received the channel on 18 October 2010. From December 2010, Nine Network affiliate Imparja Television commenced transmission of the GO! channel to viewers in remote areas of Central, Northern and Eastern Australia, before expanding to Eastern South Australia on 11 November 2011.
GO! received a new on-air presentation for 2011. GO! also played a mini clip after programs during Summer 2010/2011, featuring the song "Hello" by The Potbelleez. The slogan "Let's GO! 2011" was also used to promote new shows airing on the channel.
This presentation remained unchanged for the next few years, with Noise International's theme music reinstated. Rumours of a on-air presentation relaunch appeared after the channel's program lineups were redesigned in September 2013. Initially, the new lineups used "Let's Go" by Ashley Allen as background music, but was reverted to the regular theme music shortly after. "Let's Go" was also used in promos for the channel's 2014 program lineup and for children's movies.

2014–2016: Rebrand and refocus

On 2 February 2014, the channel received a new logo and the on-air presentation graphics were updated by creative company DD8.
On 26 November 2015, the Nine Network introduced a network-wide rebrand of all of its digital channels with GO! being renamed 9Go!. Additionally, 9Go! was moved to channel 93, but a simulcast remained available on channel 99. Later, 9Go!'s on-air theme was changed for a continuous design across all of its channels. This included a new look for program listings, program advertisements and promos and introduced the in program classifications.

2016–present: Regional media shakeup and beyond

Nine announced that it had signed a new affiliation deal with Southern Cross Austereo on 29 April 2016, replacing WIN Television as the primary Nine affiliate starting 1 July 2016. Consequently, 9Go! was broadcast by Southern Cross into Regional Queensland, Southern NSW/ACT and Regional Victoria on channel 53, also on TDT in Tasmania on channel 53.
On 12 December 2016, 9Go!'s daytime schedule was mostly reformatted into a children's programming block branded Go! Kids. Children's programming aired from 6am to 6pm on 9Go! in addition to being available via streaming on the 9Now service, with regular programming broadcast outside of those hours. In late 2019, the Go! Kids block was discontinued because of the cancellation of Kids' WB and their long-running output deal with Warner Bros.
In March 2021, Nine announced that WIN Television would be returning as the primary Nine regional affiliate from 1 July 2021. Consequently 9Go! got bumped up to channel 82.
9Go! in regional areas provided by WIN Television was converted into a MPEG-4 HD channel on 6 December 2023. 9Go! in Nine metropolitan areas was converted into a MPEG-4 HD channel on channel 99 on 8 May 2024. The HD feed launched in Darwin and northern NSW at the same time as metropolitan areas and a SD simulcast is still available on channel 93.

Programming

Original plans for 9Go! suggested it would consist of a mix of entertainment and lifestyle programming. However, this branding was replaced by a youth-orientated light-entertainment channel instead. 9Go!'s programming is generally structured under nightly themed blocks, which consists of comedy on Sunday, all new reality shows on Tuesday, sci-fi on Wednesday, female-skewed drama on Thursday, and movies on Friday. Movies screen with "limited and brief commercial breaks". The schedule is designed not to cannibalise viewers from the main Nine channel.
It was announced in June 2009 that the Nine Network had signed a $500 million deal with Warner Bros. to continue its current output deal for another five years from 2011 to 2015. The deal helped Nine retain existing content, as well as providing new content for both its primary channel, 9Gem and 9Go!.
The network also has ongoing content new and classic film and television brands from Warner Bros. Pictures, New Line Cinema, DC Studios, Warner Bros. Pictures Animation, Castle Rock Entertainment, Village Roadshow Pictures and Metro-Goldwyn-Mayer.

Current programming

Children's

  • The Actually Really Very Difficult Show
  • Barbie's Dreamhouse
  • Earth Science Investigators
  • Lego Dreamzzz
  • Lego Friends
  • Pokémon
  • * Pokémon Horizons: The Series
  • * Pokémon Horizons – The Search for Laqua
  • * Pokémon Journeys: The Series
  • * Pokémon Master Journeys: The Series
  • * Pokémon Ultimate Journeys: The Series
  • ''TheatreDome''

    Preschool

  • Dino Ranch
  • Earth to Luna!
  • Gigantosaurus
  • Gus, the Itsy Bitsy Knight
  • ''Hop''

    Comedy

  • Bewitched
  • I Dream of Jeannie
  • The Nanny
  • Seinfeld
  • ''Young Sheldon''

    Documentary

  • Driving Test
  • ''Southern Justice''

    Drama

  • Arrow
  • Gossip Girl
  • Gotham
  • The Originals
  • ''Pretty Little Liars''

    Lifestyle

  • ''Surfing Australia TV''

    Light entertainment

  • ''BattleBots''

    Reality

  • Auction Hunters
  • Best Ink
  • Can't Pay? We'll Take It Away!
  • Cold Water Cowboys
  • Container Wars
  • ''Survivor''

    Former programming

Adult animation

  • Aqua Teen Hunger Force
  • The Brak Show
  • China, IL
  • Duncanville
  • Father of the Pride
  • Harvey Birdman, Attorney at Law
  • Mike Tyson Mysteries
  • Moral Orel
  • Rick and Morty
  • Robot Chicken
  • South Park
  • Squidbillies
  • Supernatural: The Animation
  • The Venture Bros.
  • ''Watchmen: Motion Comic''

    Children's

  • Adventure Time
  • Alien TV
  • The Amazing World of Gumball
  • Animaniacs
  • Bakugan: Armored Alliance
  • Bakugan: Battle Planet
  • Bakugan: Evolutions
  • Bakugan: Geogan Rising
  • Bakugan: Legends
  • Barbie Dreamhouse Adventures
  • Barbie Dreamtopia
  • Batman: The Brave and the Bold
  • Be Cool, Scooby-Doo!
  • Ben 10
  • Ben 10
  • Ben 10: Alien Force
  • Ben 10: Omniverse
  • Ben 10: Ultimate Alien
  • Berry Bees
  • Beware the Batman
  • Beyblade Burst
  • * Beyblade Burst Evolution
  • * Beyblade Burst Rise
  • * Beyblade Burst Turbo
  • * Beyblade Burst QuadDrive
  • * Beyblade Burst QuadStrike
  • * Beyblade Burst Surge
  • BrainBuzz
  • Buzz Bumble
  • Camp Lazlo
  • Captain Flinn and the Pirate Dinosaurs
  • Care Bears: Unlock the Magic
  • Clarence
  • Class of 3000
  • Classic Looney Tunes
  • Creature Mania
  • Crunch Time
  • The Day My Butt Went Psycho!
  • Dennis and Gnasher
  • Digimon Fusion
  • Dogstar
  • Dumbotz
  • Ed, Edd n Eddy
  • Fanshaw & Crudnut
  • Firehouse Tales
  • Flash and Dash
  • Flea Bitten
  • The Flintstones
  • Foster's Home for Imaginary Friends
  • The Gamers 2037
  • Generator Rex
  • Green Lantern: The Animated Series
  • Heidi
  • Hi Hi Puffy AmiYumi
  • The Jetsons
  • Josie and the Pussycats
  • Jungle Beat
  • Justice League Action
  • Justice League Unlimited
  • Kaijudo: Rise of the Duel Masters
  • Kids' WB
  • Kitchen Whiz
  • Legion of Super Heroes
  • Lego City
  • Lego City Adventures
  • Lego Marvel Super Heroes
  • Lego Nexo Knights
  • Lego Ninjago: Masters of Spinjitzu
  • Lego Star Wars: Droid Tales
  • Lego Jurassic World: Legend of Isla Nublar
  • Lego Monkie Kid
  • Little Charmers
  • Littlest Pet Shop
  • Littlest Pet Shop: A World of Our Own
  • Loonatics Unleashed
  • The Looney Tunes Show
  • Mad
  • Marine Boy
  • Marvel's Avengers Assemble
  • Max Steel
  • Mega Man: Fully Charged
  • Monsuno
  • Most Extreme Alien Planet Earth
  • Move It
  • My Gym Partner's a Monkey
  • My Little Pony: Friendship Is Magic
  • Nate Is Late
  • New Looney Tunes
  • Over the Garden Wall
  • Pinky and the Brain
  • Pirate Express
  • Polly Pocket
  • Power Players
  • Power Rangers
  • * Power Rangers Beast Morphers
  • * Power Rangers Dino Charge
  • * Power Rangers Dino Fury
  • * Power Rangers Megaforce
  • * Power Rangers Ninja Steel
  • * Power Rangers Samurai
  • The Powerpuff Girls
  • Pyramid
  • Rabbids Invasion
  • Regal Academy
  • Regular Show
  • Rev & Roll
  • Ricky Zoom
  • Robocar Poli
  • Robotomy
  • Scooby-Doo! Mystery Incorporated
  • Scooby-Doo, Where Are You!
  • Secret Mountain Fort Awesome
  • Shaggy & Scooby-Doo Get a Clue!
  • The Skinner Boys
  • Smashhdown!
  • The Smurfs
  • Sonic Boom
  • Space Chickens in Space
  • Space Nova
  • SpongeBob SquarePants
  • Squirrel Boy
  • Star Wars Rebels
  • Steven Universe
  • Sym-Bionic Titan
  • Tamagotchi!
  • Tangled: The Series
  • Teen Titans
  • Teen Titans Go!
  • Tenkai Knights
  • Thunderbirds
  • Thunderbirds Are Go
  • The Tom and Jerry Show
  • Tom and Jerry Tales
  • Transformers: Cyberverse
  • Transformers: Prime
  • Turning Mecard
  • Uncle Grandpa
  • Wacky Races
  • We Bare Bears
  • Wild Kratts
  • Winx Club
  • WWE Slam City
  • Xiaolin Showdown
  • Yo-Kai Watch
  • Young Justice
  • Yu-Gi-Oh!
  • * Yu-Gi-Oh! Arc-V
  • * Yu-Gi-Oh! SEVENS
  • * Yu-Gi-Oh! VRAINS
  • * ''Yu-Gi-Oh! Zexal''