9Go!


9Go! is an Australian free-to-air digital television multichannel, which was launched by the Nine Network on 9 August 2009, replacing Nine Guide. It is a youthful channel that offers a mix of comedy, reality, general entertainment, movies, animation and drama aimed at people between the ages of 2 and 18.
WWW Official Site

History

2009: Origins and launch

The general concept for GO! was revealed on 23 March 2009, with the Nine Network announcing their intention to start a standard-definition variety-based multichannel, launched midway through 2009. The channel's name and branding was first revealed as GO!99 on 14 April 2009 by TV Tonight, a blog dedicated to Australian television.
The channel's final name was confirmed by the Nine Network via A Current Affair as GO! on 15 July 2009, as well as multi-coloured logo variations.
The channel went to air at on 5 August 2009, broadcasting a promo loop. GO! officially began broadcasting scheduled programming from 9 August 2009 at with a 1-minute promo featuring the song "Go!" by Sydney based sound house group Noise International featuring vocals by Sharon Muscat. It was then followed by an episode of Wipeout, the first programme to air on the new channel.
There have been reports that GO!'s technical launch had caused a significant number of digital TV receivers to no longer pick up Nine's digital channels. In response, Nine established a helpline for viewers experiencing problems or requiring assistance to tune in to the new channel.
On 24 November 2009, the channel launched via Foxtel Cable on channel 129.
After major demands for the channel's theme song, it was released independently by Noise International on 4 December 2009, having promised a month earlier. A music video was also produced, which was regularly shown as a filler on the channel.

2010–2014: Newsbursts, launch in regional areas, first birthday and new presentation

GO! introduced Newsbursts, a news-break filler program in May 2010. Presented by young journalists in the Nine newsroom, these would usually feature a few breaking news stories and the weather. These were later dropped in 2011, replaced by repeats of Nine Newsbreak.
GO! celebrated its first birthday in 2010 by playing movies every night at 10pm during the month of August 2010. GO! also played a mini clip during the commercial breaks thanking everyone for watching GO!.
In September 2010, GO! aired a promo promoting new shows using the song All Eyes on Me by Sammy Small, licensed from Extreme Music.
Darwin received the channel on 18 October 2010. From December 2010, Nine Network affiliate Imparja Television commenced transmission of the GO! channel to viewers in remote areas of Central, Northern and Eastern Australia, before expanding to Eastern South Australia on 11 November 2011.
GO! received a new on-air presentation for 2011. GO! also played a mini clip after programs during Summer 2010/2011, featuring the song "Hello" by The Potbelleez. The slogan "Let's GO! 2011" was also used to promote new shows airing on the channel.
This presentation remained unchanged for the next few years, with Noise International's theme music reinstated. Rumours of a on-air presentation relaunch appeared after the channel's program lineups were redesigned in September 2013. Initially, the new lineups used "Let's Go" by Ashley Allen as background music, but was reverted to the regular theme music shortly after. "Let's Go" was also used in promos for the channel's 2014 program lineup and for children's movies.

2014–2016: Rebrand and refocus

On 2 February 2014, the channel received a new logo and the on-air presentation graphics were updated by creative company DD8.
On 26 November 2015, the Nine Network introduced a network-wide rebrand of all of its digital channels with GO! being renamed 9Go!. Additionally, 9Go! was moved to channel 93, but a simulcast remained available on channel 99. Later, 9Go!'s on-air theme was changed for a continuous design across all of its channels. This included a new look for program listings, program advertisements and promos and introduced the in program classifications.

2016–present: Regional media shakeup and beyond

Nine announced that it had signed a new affiliation deal with Southern Cross Austereo on 29 April 2016, replacing WIN Television as the primary Nine affiliate starting 1 July 2016. Consequently, 9Go! was broadcast by Southern Cross into Regional Queensland, Southern NSW/ACT and Regional Victoria on channel 53, also on TDT in Tasmania on channel 53.
On 12 December 2016, 9Go!'s daytime schedule was mostly reformatted into a children's programming block branded Go! Kids. Children's programming aired from 6am to 6pm on 9Go! in addition to being available via streaming on the 9Now service, with regular programming broadcast outside of those hours. In late 2019, the Go! Kids block was discontinued because of the cancellation of Kids' WB and their long-running output deal with Warner Bros.
In March 2021, Nine announced that WIN Television would be returning as the primary Nine regional affiliate from 1 July 2021. Consequently 9Go! got bumped up to channel 82.
9Go! in regional areas provided by WIN Television was converted into a MPEG-4 HD channel on 6 December 2023. 9Go! in Nine metropolitan areas was converted into a MPEG-4 HD channel on channel 99 on 8 May 2024. The HD feed launched in Darwin and northern NSW at the same time as metropolitan areas and a SD simulcast is still available on channel 93.

Programming

Original plans for 9Go! suggested it would consist of a mix of entertainment and lifestyle programming. However, this branding was replaced by a youth-orientated light-entertainment channel instead. 9Go!'s programming is generally structured under nightly themed blocks, which consists of comedy on Sunday, all new reality shows on Tuesday, sci-fi on Wednesday, female-skewed drama on Thursday, and movies on Friday. Movies screen with "limited and brief commercial breaks". The schedule is designed not to cannibalise viewers from the main Nine channel.
It was announced in June 2009 that the Nine Network had signed a $500 million deal with Warner Bros. to continue its current output deal for another five years from 2011 to 2015. The deal helped Nine retain existing content, as well as providing new content for both its primary channel, 9Gem and 9Go!.
The network also has ongoing content new and classic film and television brands from Warner Bros. Pictures, New Line Cinema, DC Studios, Warner Bros. Pictures Animation, Castle Rock Entertainment, Village Roadshow Pictures and Metro-Goldwyn-Mayer.

Current programming

Children's

The Actually Really Very Difficult Show Barbie's DreamhouseEarth Science Investigators Lego DreamzzzLego FriendsPokémon

Preschool

Dino Ranch Earth to Luna! Gigantosaurus Gus, the Itsy Bitsy Knight
  • ''Hop''

Comedy

BewitchedI Dream of JeannieThe NannySeinfeld

Documentary

Driving Test

Drama

ArrowGossip GirlGothamThe Originals

Lifestyle

  • ''Surfing Australia TV''

Light entertainment

Reality

Auction HuntersBest InkCan't Pay? We'll Take It Away!Cold Water CowboysContainer Wars

Former programming

Adult animation

Aqua Teen Hunger ForceThe Brak ShowChina, ILDuncanvilleFather of the PrideHarvey Birdman, Attorney at LawMike Tyson MysteriesMoral OrelRick and Morty Robot ChickenSouth ParkSquidbilliesSupernatural: The AnimationThe Venture Bros.

Children's

Adventure Time Alien TV The Amazing World of Gumball AnimaniacsBakugan: Armored AllianceBakugan: Battle PlanetBakugan: EvolutionsBakugan: Geogan RisingBakugan: LegendsBarbie Dreamhouse AdventuresBarbie DreamtopiaBatman: The Brave and the BoldBe Cool, Scooby-Doo!

Preschool

Hi-5 Hiccup & Sneeze I Am Me Imagination Train Kate & Mim-MimThe Lion Guard Mickey and the Roadster Racers Paw Patrol Puppy Dog Pals Rainbow RangersSofia the First Spidey and His Amazing FriendsSunny BunniesSuper WingsSurprises! Teddies Transformers: Rescue BotsTransformers: Rescue Bots AcademyTrue and the Rainbow KingdomVampirina William & Sparkles' Magical Tales

Comedy

2 Broke Girls3rd Rock From the SunAliens in AmericaAnger ManagementBad RobotsThe Big Bang TheoryBig SchoolBlackadderCommunityCurb Your EnthusiasmEverybody Loves RaymondFrasierFriendsFull HouseGet SmartGreen AcresGround FloorHellcatsJust Shoot Me!Kevin Can WaitThe King of QueensLittle BritainMad About YouMalcolm in the MiddleMarried... with ChildrenM*A*S*HThe MiddleMike & MollyThe Mindy ProjectMomMr. MayorThe New Adventures of Old ChristineParenthoodThe Partridge FamilyPrivilegedReno 911!Spin CityStep DaveSuburgatorySullivan and SonSuper Fun NightThat '70s ShowTwo and a Half Men

Documentary

Drama

The A-TeamAirwolfAlmost HumanThe AvengersBaywatchThe Bionic WomanBonanzaBuck Rogers in the 25th CenturyThe Carrie DiariesCharlie's AngelsCSI: Crime Scene Investigation CSI: MiamiCSI: NYDante's CoveDawson's CreekDrop Dead DivaThe Dukes of HazzardEastwickERThe FollowingFriday Night LightsFringeHercules: The Legendary JourneysHeroesThe Incredible HulkiZombieKnight RiderThe Last ShipMacGyverMiami ViceMoonlightNew AmsterdamNikitaNip/TuckPrimevalQuantum LeapRoyal PainsSeaQuest DSVThe Six Million Dollar ManSlidersStalkerStar Trek: The Original SeriesStarsky & HutchStep DaveTerminator: The Sarah Connor ChroniclesUnnatural HistoryVThe Vampire DiariesThe Wire

Lifestyle

Light entertainment

The ARIA Music ShowAustralia's Funniest Home Videos Balls of Steel Australia The Beer Factor The CubeThe Darren Sanders ShowEclipse Music TVThe Ellen DeGeneres ShowExtraGO! Surround SoundManSpaceOh Sit!Science of StupidTop GearTop Gear AustraliaTop Gear USTotal Wipeout UK

Factual

Fugitive: Black OpsPolice Ten 7

Reality

16 and PregnantAirplane RepoAmerican IdolAmerican Ninja WarriorAustralian Ninja WarriorBachelor PadThe Bachelor USThe Bachelorette USBig BrotherThe BlockThe Block New ZealandBridezillasBritain's Got TalentCar SOSDance MomsDance Your Ass OffDeepwaterDog and Beth: On the HuntDog the Bounty HunterGhost Town GoldThe Great Australian Bake OffThe HillsHollywood Medium with Tyler HenryKeeping Up with the KardashiansLip Sync BattleMeet the HockersMTV CribsMTV Cribs UKNeighbours at WarThe NRL RookieSouth Beach TowSpeedersStorage HuntersSun, Sex and Suspicious ParentsTattoo FixersTeen MomTool AcademyTotal DivasVery CavallariThe Voice AustraliaThe Voice US

WWE

WWE Raw

Sport

NRL matches were shown on 9Go! on Friday nights if the cricket was scheduled on 9Gem in Victoria, Tasmania, South Australia and Western Australia. 9Go! also broadcast the 2015 Liverpool FC tour matches against Brisbane Roar and Adelaide United. The NBL was broadcast on 9Go! on Sundays if the cricket was scheduled on 9Gem. On 16 August 2017 it was announced that WWE programming including Monday Night Raw and SmackDown Live would air every week on the channel in a reduced one hour format. Raw airs on Thursdays at 11PM and SmackDown Live airs following the Friday night movie.

Availability

9Go! is available in standard definition and high definition in metropolitan areas and regional areas through Nine Network owned-and-operated stations: TCN Sydney, GTV Melbourne, QTQ Brisbane, NWS Adelaide, STW Perth, NTD Darwin and NBN Northern New South Wales. It is also available through affiliated stations WIN Southern NSW/ACT, GTS/BKN Broken Hill NSW, AMN Griffith NSW, VTV Regional VIC, STV Mildura, RTQ Regional QLD, TVT Tasmania, GTS/BKN Spencer Gulf SA, SES/RTS Eastern SA, WOW Regional WA and Remote Central & Eastern.

Logo and identity history

When GO! was in development stages, the concept name was revealed as GO!99 on 14 April 2009 with a black and white concept logo. On 15 July 2009, news program A Current Affair confirmed the name as GO! along with a scheme of multi-coloured logos based on the original concept logo. On 2 February 2014, the channel's branding was refreshed with a new, 3D glossy logo with multi-coloured gradient variants. Following the network-wide rebrand on 26 November 2015, the channel was renamed 9Go! with the famous "nine dots" from Nine's logo integrated into then-current logo, but with the O in lowercase. WIN Television has a variant of the 9Go! logo with the aforementioned channel's logo above 9Go!'s 2009–2014 logo.

Identity history

  • 9 August 2009 – 1 February 2014: Good to GO!
  • Christmas slogan : GO! HO! HO!
  • 2010–2012: Let's GO!
  • 2 February 2014 – 25 November 2015: GO! For It!
  • 26 November 2015 – present: ''Good to Go!''