ZenBusiness

ZenBusiness is an American software-as-a-service company that provides business formation and fintech services. It was founded in 2015 by Ross Buhrdorf and Shanaz Hemmati and is headquartered in Austin, Texas. It operates as a public-benefit corporation.

History

ZenBusiness was founded in 2015 by Ross Buhrdorf and Shanaz Hemmati. Before founding ZenBusiness, Buhrdorf served as the CTO of the vacation rental company HomeAway, which was eventually acquired by Expedia. Hemmati also served as an executive at HomeAway before co-founding ZenBusiness with Buhrdorf.
Initially, the company operated according to a product-led growth strategy, offering some services for free. In 2018, ZenBusiness began offering the same services and SaaS simultaneously.
In 2020, ZenBusiness transitioned to an annual package-based model. In the same year, ZenBusiness acquired the digital banking platform Joust. The following year, ZenBusiness launched its own money management app, ZenBusiness Money.
In 2022, ZenBusiness acquired the growth-engine platform Ureeka.
ZenBusiness launched Velo, an AI agent and chatbot for automating business tasks, such as filing regulations, doing research, creating websites, and providing personalized advice, in 2025.
Mark Cuban serves as an advisor, shareholder, and spokesperson for ZenBusiness.