ZOA Energy

ZOA Energy is an American energy drink brand co-founded in 2021 by Dwayne Johnson, Dany Garcia, Dave Rienzi and John Shulman. In November 2024, Molson Coors announced that it would take a majority ownership stake in the brand.

History

ZOA launched in the United States in 2021 with Molson Coors as its distribution partner. In September 2023, Molson Coors increased its minority investment and joined ZOA's board while continuing as exclusive distributor across the U.S. and Canada. On 7 November 2024, Molson Coors stated it would take a majority stake in ZOA, citing the brand's growth and “better-for-you” positioning; the move was covered by multiple trade outlets.

Products

ZOA produces zero-sugar carbonated energy drinks in 12-ounce and 16-ounce cans, along with “ZOA+” ready-to-drink pre-workout and powder products. According to the company, the formulation emphasizes B- and C-vitamins, electrolytes and amino acids, with caffeine sourced from green tea and green coffee beans. The company states that a 12-ounce can contains 160 mg of caffeine and a 16-ounce can contains 210 mg of caffeine.

Marketing

In February 2024 ZOA launched the “Big Dwayne Energy” marketing campaign featuring Dwayne Johnson; the campaign was profiled in mainstream and trade media. In June 2025, BeverageDaily reported on the brand's strategy and “clean energy” positioning under Molson Coors’ ownership.

Ownership and distribution

Molson Coors’ 2024 announcement indicated the company would lead ZOA's marketing, retail and direct-to-consumer operations following its majority investment. The companies first partnered for U.S. distribution at launch and expanded the relationship in 2023, with Molson Coors noting widespread retail availability in North America.