Z-CARD
Z-CARD is the registered trademark for a foldable invented by George McDonald when he was a travel writer and consultant for British Airways.
History
McDonald found that traditional fold-out maps were too bulky to carry with him on travel research trips and wanted a more convenient solution. From this the Z-CARD was developed and launched in 1992, with the company as it looks today being founded in 2003.While Z-CARD pioneered the z-fold market from 1992, a number of other companies have since entered the market by producing their own take on the z-fold format. The original inspiration for the product came from the fold-out map format.
Applications
The Z-CARD and similar products have been used for a range of applications, including internal corporate communications, product and services information and promotional merchandise across all major industries.Use of technology
In recent years, cards have featured technology such as Radio-frequency identification, QR codes and Augmented reality.Awards
In 2011, Z-CARD won the Chartered Institute of Marketing Excellence Award in the SME category. Previous winners of CIM awards include Saatchi & Saatchi, McCann Erickson and JCDecaux.In 2010, Z-CARD won South London Business of the Year and the Best Business for Marketing categories at the South London Business Awards.