What is Loss Aversion?
What is Loss Aversion? is a scholarly work, published in 2005 in ''Journal of Risk and Uncertainty''. The main subjects of the publication include multiple-criteria decision analysis, Bayesian network, behavioral economics, weighting, biological function, risk aversion, prospect theory, expected utility hypothesis, Cumulative prospect theory, econometrics, economics, mathematical economics, utility, and loss aversion. A behavioral definition of loss aversion is proposed and its implications for original and cumulative prospect theory are analyzed.