WestJet


WestJet is a Canadian airline headquartered in Calgary, Alberta. Founded in 1994, it was the third largest airline in Canada, behind Canadian Airlines International Inc. and Air Canada, and was the eighth largest airline in North America by frequency. It began operations in 1996 with 220 employees, three aircraft, and five destinations, and was launched as a low-cost alternative to the country's major airlines.
WestJet operates scheduled, charter, and cargo air service, transporting more than 25 million passengers per year in over 100 destinations across North America, Caribbean, Europe, Asia, and Central America. WestJet utilizes Calgary International Airport as its exclusive global connecting hub, with Toronto Pearson International Airport being a strategic secondary hub. The airline has two direct subsidiaries: WestJet Encore, which operates the De Havilland Canada Dash 8, the Q400NextGen, on routes in Western Canada, and WestJet Cargo, which operates three cargo aircraft, all Boeing 737s, which were previously used as WestJet passenger aircraft and converted for cargo use.
WestJet is not a member of any major airline alliances, such as Star Alliance, Oneworld, or SkyTeam. However, it utilizes codeshare and interline agreements with various airlines.

History

1994–1999: First flights

WestJet was founded on June 27, 1994, by Clive Beddoe, David Neeleman, Mark Hill, Tim Morgan, and Donald Bell. WestJet was based on the low-cost carrier business model pioneered by Southwest Airlines and Morris Air in the United States. Its original routes were all located in Western Canada, which gave the airline its name.
On February 29, 1996, the first WestJet flight operated by a Boeing 737-200 departed. Initially, the airline served Calgary, Edmonton, Kelowna, Vancouver and Winnipeg with a fleet of three second-hand Boeing 737-200s and 225 employees. By the end of that same year, the company had added Regina, Saskatoon and Victoria to its network.
In mid September 1996, WestJet's fleet was grounded due to a disagreement with Transport Canada over maintenance schedule requirements. The airline suspended all service for two weeks before resuming flights.
In early 1999, Clive Beddoe stepped down as WestJet's CEO and was replaced by former Air Ontario executive Steve Smith. In July 1999, WestJet made its initial public offering of stock at 2.5 million shares, opening at $10 per share. The same year, the cities of Thunder Bay, Grande Prairie, and Prince George were added to WestJet's route map.
In 2000, WestJet CEO Steve Smith was released from WestJet after 18 months in the position, due to differences in management style; Smith went on to head rival Air Canada's low-cost subsidiary Zip. After Smith's departure, Clive Beddoe again became CEO of the company, a position he held until July 2007.

2000–2003: Domestic expansion

Due to restructuring in the Canadian airline industry resulting from Air Canada's takeover of Canadian Airlines in 2000, WestJet expanded into Eastern Canada, beginning service to the cities of Hamilton and Ottawa, Ontario, and Moncton, New Brunswick. The airline selected John C. Munro Hamilton International Airport to be the focus of its Eastern Canadian operations and its main connection point in Eastern Canada.
In 2001, WestJet's expansion continued with routes to Comox, along with Sault Ste. Marie, Sudbury, Ontario, Thompson and Brandon, Manitoba; however, service to each of these four cities has since been withdrawn. Service to Brandon, Manitoba, and Sudbury, Ontario, was subsequently resumed by WestJet's wholly owned subsidiary, WestJet Encore.
In 2002, the airline also added another two new Eastern Canadian destinations: the Ontario cities of London and Toronto. In April 2003, WestJet added Windsor, Montreal, Halifax, St. John's and Gander.
WestJet entered into a two-year agreement with Air Transat in August 2003 whereby WestJet aircraft would be filled by Transat's two main tour operators, World of Vacations and Transat Holidays. These chartered flights operated largely to destinations in Mexico and the Caribbean and the planes were operated by WestJet crews. This agreement between WestJet and Air Transat was amicably terminated in February 2009.
In 2004, rival airline Air Canada accused WestJet of industrial espionage and filed a civil suit against WestJet in Ontario Superior Court. Air Canada accused WestJet of accessing Air Canada confidential information via a private website to gain a business advantage. On May 29, 2006, WestJet admitted to the charges levelled by Air Canada and agreed to pay C$5.5 million in legal and investigation fees to Air Canada and donate C$10 million to various children's charities in the names of Air Canada and WestJet.

2004–2006: International expansion

In January 2004, WestJet announced that it was moving the focus of its Eastern operations from Hamilton to Toronto the following April, fully moving into the lucrative Toronto–Ottawa–Montreal triangle and tripling the total number of its flights out of Toronto Pearson International Airport.
File:C-FWCN Boeing 737 WestJet.jpg|thumb|WestJet Boeing 737-700 at Phoenix Sky Harbor International Airport, October 2004. WestJet introduced flights to Phoenix and other U.S. cities in 2004.
In 2004, several U.S. destinations were added or announced. These included San Francisco, Los Angeles, Phoenix, Tampa, Fort Lauderdale, Orlando and LaGuardia Airport in New York City. In early 2005, Palm Springs and San Diego were added to the company's list of destinations, while New York–LaGuardia was dropped. In April 2005, it announced new seasonal service to Charlottetown and ceased service to Gander. In fall 2005, Fort Myers and Las Vegas were added to the growing list of destinations.
In late August 2005, WestJet flew to Baton Rouge, Louisiana, transporting members of a Vancouver-based urban search and rescue team to assist with Hurricane Katrina relief efforts.
After rumours and speculation surrounding the implementation of extended-range twin-engine operations, WestJet announced new service to Hawaii from Vancouver on September 20, 2005. In December 2005, the airline began flying from Vancouver to Honolulu and Maui.
WestJet's first scheduled service outside Canada and the United States began in 2006, to Nassau, The Bahamas. This was considered a huge milestone within the company's long-term destination strategy and was a vital goal for future international market presence.
In September 2006, Sean Durfy took over as president of WestJet from founder Clive Beddoe.
On October 26, 2006, WestJet announced that it had its best quarterly profit to date, of C$52.8 million.

2007–2009: Continued growth

In 2007, WestJet announced that it would begin flights from Deer Lake in Newfoundland, Saint John in New Brunswick and Kitchener-Waterloo in Ontario. In June 2007, WestJet added seven new international seasonal flights to Saint Lucia, Jamaica, the Dominican Republic, Mexico as well as a third Hawaiian destination, Kona.
The same year, WestJet commissioned the construction of a new six-story head office building, next to their existing hangar facility at the Calgary International Airport. The building was constructed following the Leadership in Energy and Environmental Design Green Building Rating System, featuring a rainwater retention system and geothermal heating. The first employees moved in during the first quarter of 2009, and the building officially opened the following May. The WestJet Campus building was certified as LEED Gold standard in October 2011.
In May 2008, WestJet launched daily non-stop service to Quebec City. The next month, WestJet commenced seasonal service between Calgary and New York City via Newark Liberty International Airport. In May 2009, the airline launched new seasonal service to the cities of Yellowknife, Northwest Territories and Sydney, Nova Scotia; service to Yellowknife was later extended through the winter of 2009–10.
During the 2000s, WestJet made significant gains in domestic market share against Air Canada. In 2000, it held only 7% to Air Canada's 77%, though by the end of 2009 WestJet had risen to 38%, against Air Canada's 55%.
In late April 2009, WestJet temporarily suspended service to several of its destinations in Mexico due to the outbreak of influenza A in the country. The suspension of service to Cabo San Lucas, Mazatlán and Puerto Vallarta lasted from early May until mid June, with seasonal service to Cancún being restored the following fall.
In July 2009, WestJet announced 11 new international destinations for its winter schedule. These included expanded service to the United States, to Atlantic City, New Jersey, Lihue, Hawaii and Miami, Florida. New Caribbean destinations included Providenciales, in the Turks and Caicos Islands; Sint Maarten, Netherlands Antilles; Freeport, The Bahamas; as well as the cities of Varadero, Holguín and Cayo Coco in Cuba. Ixtapa and Cozumel were also added to the list of destinations served in Mexico.
In November 2009, WestJet announced service to the British island territory of Bermuda, which commenced in May 2010. WestJet also resumed seasonal service to Windsor, Ontario that same month.

2010–2016: Overseas expansion

In March 2010, Sean Durfy resigned from his position as WestJet's CEO, citing personal reasons. He was replaced by Gregg Saretsky, a former executive at Canadian Airlines and Alaska Airlines and previously vice-president of WestJet Vacations and Executive Vice-president of Operations.
In July 2010, WestJet announced service to Santa Clara, Cuba, New Orleans and Grand Cayman bringing the total number of destinations to 71. Service to New Orleans lasted only one season and did not return the next year.
In late 2010, WestJet announced it was wet-leasing a Boeing 757 aircraft to expand service between Calgary to Honolulu and Maui and Edmonton to Maui, on a seasonal basis. Also that year, the Canadian Transportation Agency, an independent administrative tribunal of the Government of Canada that regulates airlines, found WestJet's baggage policies to be unreasonable and/or contrary to the requirements of the Canada Transportation Act and/or the Air Transport Regulations on several different occasions.
On January 26, 2011, after Air Canada terminated California service, WestJet announced plans to enter service to John Wayne Airport in Orange County, California, from Vancouver and Calgary starting May of that year.
File:C-GWCQ.jpg|thumb|WestJet Boeing 737-600 at LaGuardia Airport, May 2013. Scheduled service to the airport from WestJet began the previous year.
In November 2011, WestJet won an auction for time slots at New York's LaGuardia Airport ushering in a return to service to New York. Details of WestJet's scheduled service to LaGuardia were officially announced in January 2012. From 2012 to 2014, WestJet further expanded into the United States by adding Chicago via O'Hare International Airport, Dallas Fort Worth International Airport, Myrtle Beach International Airport, and New York's John F. Kennedy International Airport.
On November 15, 2013, WestJet announced their first destination in Europe. Seasonal service from St. John's, Newfoundland to Dublin, Ireland, would operate from June to October 2014.
In January 2014, WestJet chartered an Atlas Air Boeing 747-400 to transport stranded passengers and luggage during the 2013 Central and Eastern Canada ice storm. The charter flew from Toronto Pearson International Airport to Calgary International Airport.
On July 7, 2014, WestJet announced that it was in the "advanced stages of sourcing" four wide-body aircraft that would begin flying by the fall of 2015. These would initially serve on the seasonal Alberta-Hawaii routes when WestJet's service agreement with Thomas Cook Airlines—who currently fly these routes on behalf of WestJet—expires in the spring of 2015. WestJet would take delivery of four Boeing 767-300ERs in summer 2015. WestJet took delivery of the first of these aircraft on August 27, 2015.
On June 16, 2015, WestJet announced the launch of service to London's Gatwick Airport on May 6, 2016. It is the carrier's third transatlantic destination after Dublin and Glasgow. The majority of flights to London use the wide-body 767-300ER aircraft. On September 15, 2015, WestJet flights to London direct from Edmonton, St. John's, Vancouver, Winnipeg Calgary and Toronto went on sale to the public. During winter months, WestJet continued to serve the seasonal Edmonton – Maui, Calgary – Honolulu, and Calgary – Maui flights with the 767-300ER aircraft before their eventual retirement in 2020.