WWRZ

WWRZ is a commercial FM radio station in Fort Meade, Florida, broadcasting to the Lakeland-Winter Haven area of Central Florida. It broadcasts a Contemporary Christian radio format and is owned by Radio Training Network.

Programming

98.3 The Rose & MAX 98.3

Prior to January 2, 2006, the station was dubbed "98.3 The Rose" and had an Adult Contemporary format. The station used the slogan "Playin' it All!" with a playlist that includes new wave, pop, rock, and dance hits from the 1970s through the 2010s. The station's schedule is automated, as is typical of most adult hits stations.
The station's longtime morning show, the "Big MAX Morning Show," was hosted by co-sidekicks Eric Michaels and Mike Lee. The show concluded on January 6, 2025.
WWRZ rebranded to "MAX at 98.3" at 11:00 AM, January 28, 2025, keeping its former slogan "Playin' it All" and adopting an adult hits variety format.

The JOY FM

On July 9, 2025, Hall Communications announced that they would be selling WWRZ to Radio Training Network, ending its adult hits format as the latter company focuses on Christian broadcasting, operating the Christian adult contemporary network "The JOY FM" based in Bradenton. The sale of the station was closed on October 1, 2025, when programming from The JOY FM took over. The station's final songs as MAX were "Movin' Out " by Billy Joel and "So Long, Farewell" from The Sound of Music.

Former logos