WWMP
WWMP is a radio station licensed to Grand Isle, Vermont, and serves the Burlington-Plattsburgh area. The station is owned and operated by Radio Broadcasting Services, Inc. It airs a mainstream rock music format known as "Rock 102.3". WWMP operates a translator station in Burlington, W252CJ ; its programming is also simulcast on WSKI in Montpelier.
WWMP has an effective radiated power of 20,000 watts. While the station is licensed to a community in Vermont and has its studios and offices on Watertower Circle in Colchester, its transmitter is on Beartown Road in Beekmantown, New York, about ten miles north of Plattsburgh.
History
WWSR-FM "Stereo 102" and WLFE-FM country
The station first signed on from St. Albans in April 1970 as WWSR-FM, the sister station of WWSR. Its format was adult contemporary music using the automated "Hit Parade" service, calling itself "Stereo 102". In the late 1970s, it dropped AC in favor of country music, using the call sign WLFE.Active rock format (2008–2012)
The station flipped from country music to Christmas music in November 2008, and on December 29, 2008, the station moved to active rock as Rock 102 "Pure Rock Radio" to go up against alternative rock station WBTZ in nearby Plattsburgh, New York.In January 2009, the station added The Todd and Tyler Radio Empire, a syndicated talk show based out of Omaha, Nebraska, to its morning schedule.
On March 1, 2010, WLFE-FM changed its call letters to WIER and rebranded as "102.3 The Wire".