WWE Network
WWE Network is a subscription video on-demand over-the-top streaming service and digital television network owned by the American professional wrestling promotion WWE, a division of TKO Group Holdings. The service primarily carries the company's library content, including past television programming and pay-per-view events from the promotion and other companies that had been acquired by WWE, original programming, as well as streaming of WWE pay-per-view events at no additional charge.
The service relied on technology developed by MLB Advanced Media and BAMTech, prior to Endeavor Streaming assuming technical operations of the service in 2019. Although operating primarily as a standalone service, the distribution model of the WWE Network varies by market, where it can be available as an integrated service through licensing agreements with third-party providers, depending on the markets. The standalone service contains a premium and a free tier.
WWE Network launched on February 24, 2014 in the United States, as a digital successor to the WWE Classics on Demand service. It launched in Canada in July of that year and expanded to the Asia–Pacific region and select European countries in August. The United Kingdom received the service in February 2015, and was made available in the Middle East and parts of Africa that March, and to India in November. It was launched in additional European and Asian countries in January 2016. Upon launch, the WWE Network was met with positive reception of its content library, but was criticized for technical problems. The service had 1.5 million subscribers by October 30, 2020.
Beginning in 2021, WWE began to phase out the WWE Network, as the company reached multiple agreements with streaming services as domestic rightsholders to carry its content instead. In 2024, WWE then announced an agreement with Netflix, under which it will hold the streaming rights to its content internationally beginning in January 2025; the agreement was part of one that granted Netflix the rights to WWE Raw in the United States and internationally. WWE Network ceased standalone operations in the vast majority of its remaining countries as of January 1, 2025. From 2024, WWE started uploading library content including full shows and other archive content to YouTube via the WWE Vault channel, and in 2025 started uploading WCW library content and NXT library content to their own YouTube channels.
As of January 2026, WWE Network remains available for an indeterminate period in Austria, Germany, and Switzerland, until Netflix's agreement takes effect.
History
Development and U.S. launch
The origins of the WWE Network can trace back to 2000 when USA Network filed a lawsuit against the World Wrestling Federation due to a breach of contract which saw most of its programming moved to Viacom-owned TNN and MTV. The Delaware Court of Chancery ruled in favor of the WWF in June 2000. Then CEO Linda McMahon revealed that WWF wanted its own cable network and testified that before WWF signed a rights deal with Viacom, the company had floated the idea of acquiring USA's Sci-Fi Channel, and reformatting it as a dedicated wrestling network. USA executives rejected the idea, and McMahon said that former USA Networks President Barry Baker encouraged her to talk to other programmers about potential deals. " 'I can tell you right now, Linda, you're not going to get anybody to give you a network,' " McMahon quoted Baker in her testimony. In 2005, USA Network re-acquired the rights to all WWE programming.In September 2011, WWE officially announced plans to launch the WWE Network in 2012 as a pay-TV channel. WWE then conducted a survey asking people if they would pay for the WWE Network if it were a premium channel. In an email sent to WWE fans who might be interested in the WWE Network, WWE surveyed fans for their thoughts about the WWE Network airing WWE's pay-per-views to subscribers for no additional charge. The survey also noted that feature repeats of Raw and SmackDown, as well as footage from World Championship Wrestling, Extreme Championship Wrestling, National Wrestling Alliance, XFL, Smoky Mountain Wrestling, American Wrestling Association, and WWE films would also make the lineup. Original programming was also noted in the survey.
As the result of an online poll, WrestleMania Rewind was chosen as a name for a new WWE Network show on October 17, 2011. The original launch date was set for April 1, 2012, which would have coincided with WrestleMania XXVIII, and WWE's official website featured a countdown clock that would have expired on April 1. The clock was quietly removed, and the network did not launch as advertised. WWE chief marketing officer Michelle Wilson allayed fears about the future of the WWE Network, saying "There will be a WWE network in some shape or form. We are in late-stage negotiations with distributors", and confirmed that WWE Legends' House had been filmed. In April 2013, WWE had switched plans and aimed to release the WWE Network as a premium pay-TV outlet, with a potential price of $15 a month.
On Old School Raw in January 2014, WWE ran teasers promoting an announcement on January 8 at the Consumer Electronics Show in Las Vegas, later confirming that the announcement concerned the WWE Network. At the Consumer Electronics Show, WWE revealed a comprehensive plan which would see a launch date of February 24, 2014, in the United States. WWE Classics on Demand closed on January 31, 2014, to make way for the WWE Network. A free trial period was offered during the week of the launch. At the time of the launch, archival programming from WCW, ECW, SMW, AWA, and Jim Crockett Promotions, amongst other promotions owned by WWE Libraries Inc., was included on the service. The logo initially used for the WWE Network eventually became the standard logo used by the WWE corporation in August 2014.
In April 2014, ahead of WrestleMania XXX, the Network received acclaim, with The New York Times saying that WWE had "positioned themselves on the cutting edge of Internet television". Later that month, the company announced that the network had 667,000 subscribers, short of the one million subscribers they needed to break even. As WWE's stock fell 50% the following month, Forbes described low subscription numbers as being of "additional concern" for investors after WWE's underwhelming NBCUniversal renewal deal. WWE offered a second free preview week of the WWE Network, which started July 7, in an attempt to sign new subscribers. A second report released at the end of July indicated that the network had reached 700,000 subscribers. WWE's goal was to reach one million subscribers by the end of 2014.
Expansion
On July 31, 2014, the company announced a 10-year, Canadian distribution deal for WWE content with Rogers Media, which was to see the company distribute WWE Network as a premium television service. Also on that date, it was announced that the WWE Network would launch in Australia, New Zealand, Hong Kong, Singapore, Mexico, Spain, and the Nordics, among others on August 12, with Italian, Arab, German, Japanese, Indian, Chinese, Thai, and Malaysian launches planned for a later date. On October 30, 2014, in an attempt to increase subscription numbers from an announced figure of 731,000, the 6-month subscription requirement was dropped, allowing subscribers the option to cancel at any time. WWE had originally planned to launch the network on October 1 in the United Kingdom, but was delayed for a further month. The launch was confirmed to be taking place at 8 p.m. on November 3; however, 20 minutes prior to the launch, WWE announced that it had been indefinitely delayed. Vince McMahon publicly apologized for the delay. It was announced on January 4, 2015, that the WWE Network would be launching in the UK and Ireland on January 19, 2015, priced at £9.99 and €12.99, respectively, although some customers managed to register as early as January 13.On January 27, 2015, WWE announced that the WWE Network had reached 1 million subscribers, with Vince McMahon saying that WWE would "remain focused on delivering an outstanding value proposition for our fans by adding new content and new features in the coming year." On February 12, 2015, WWE announced a five-year partnership with television provider OSN to bring the WWE Network to the Middle East and North Africa as a premium service. On March 31, 2019, all OSN Sports channels were shut down and WWE content stopped airing on OSN services. A year later, WWE announced the Network content would be accessible in the MENA region directly through WWE services with no regional television provider or streaming service involved. On March 23, 2022, Shahid and WWE announced a partnership that eventually ended by the beginning of 2025 as currently all rights to WWE content in the region belong to Netflix.
On July 30, 2015, WWE revealed the number of subscribers for the Network at 1.156 million. This was announced as a part of WWE's financial reporting on the second quarter of the year, which had resulted in their stock price rising past $20.00 after closing on the previous day at $16.48. The total of 1.156 million paid subscribers marked a 13% decrease from the 1.315 million paid subscribers that was stated in the reports for the first quarter of 2015. WWE also revealed, including trial subscribers, they had 1.227 million Network users at the end of the second quarter, and over the entire lifespan of the Network, there have been over 2 million unique subscribers.
The WWE Network launched in India on November 2, 2015. On November 19, a report by market research and consulting firm Park Associates announced that the WWE Network had broken into the top five streaming services and trailed only MLB.tv in the sports category. WWE announced the network would launch in Germany, Switzerland, Austria, and Japan on January 5, 2016, followed by Thailand and the Philippines on February 29, 2016.
In April 2017, WWE announced a total of 1.949 million subscribers to the WWE Network, of which 1.661 million were paid subscribers. At the end of the third quarter of 2017, the number had dropped to 1.5 million paid users. In April 2018, WWE announced subscriber growth had reached 2.1 million, with 1.8 million paid. At the end of the third quarter of 2018, the number had dropped to 1.6 million paid users.