WUBU (FM)


WUBU is a commercial radio station licensed to New Carlisle, Indiana, United States. Owned by Sound Management, it broadcasts an urban adult contemporary format targeting the South Bend, Indiana market. The studios and offices are on Cleveland Road in South Bend.
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History

In October 2016, WYXX broke away from its simulcast of WSMM's classic hits format, "The Stream". Later that same month, the station flipped to a 1980s centric format as "All '80s 102.3" with new call sign WYET. After several format adjustments, WYET rebranded as "Throwback 102.3" at noon on September 3, 2021; the first song as "Throwback" was "Everybody Have Fun Tonight" by Wang Chung.
On September 1, 2023, at noon, after signing off the "Throwback" format with an hour of songs themed around departure or change in some fashion, WYET flipped to urban adult contemporary, branded as "The New 102.3, Michiana's Home for R&B and Old School". The flip capitalized on WUBU's impending drop of the format following its sale to VCY America. The first song on "The New 102.3" was "In Da Club" by 50 Cent.