WSPT
WSPT is a radio station that is licensed to Stevens Point, Wisconsin, United States and serves the Stevens Point-Wisconsin Rapids area. The station is owned by Richard L. Muzzy, through licensee Muzzy Broadcast Group, LLC and broadcasts a classic hits format.
History
The station first signed on May 1, 1961, as WSPT-FM. Throughout the 1960s and 1970s, it was a dominant top 40 station in the Wausau-Stevens Point market, originally simulcasting its AM sister station WSPT. In April 1968, Peter A. Bernard sold WSPT-AM-FM to Sentry Corp., a subsidiary of Stevens Point-based Sentry Insurance, for $465,000. The simulcast ended in late 1977 when WSPT flipped to country music as WXYQ; the FM outlet retained the top 40 format and adjusted its call sign to WSPT. Through the early 1990s, WSPT's ratings were second only to Wausau-based rival WIFC.In October 1993, the station switched to an adult contemporary format, branding itself as "Sunny 98". By the middle of the decade, this was adjusted to a modern AC presentation as "Today's Music Revolution, 98 WSPT"; in 1996, the station changed its call sign back to WSPT-FM. In the 2000s, WSPT-FM segued to hot AC as "97.9 WSPT". In 2005, the station flipped to Cumulus [Media Networks|ABC Radio]'s fledging syndicated adult hits format, "Jack FM", reverting to the "97.9 WSPT" branding when it flipped to oldies featuring programming from The [True Oldies Channel]. In 2012, the station dropped the -FM suffix to become simply WSPT. Later, On June 30, 2014, WSPT segued to a classic hits format.
Syndicated programming on WSPT includes America's Greatest Hits, a weekly show hosted by Scott Shannon.