WQLH

WQLH is a hot adult contemporary formatted radio station licensed to Green Bay, Wisconsin and serving Green Bay, Appleton, Oshkosh, and Northeast Wisconsin. The station is owned and operated by Cumulus Media. WQLH's studios are located on Victoria Street in Green Bay, while its transmitter is located near Suamico.

History

The station launched on July 1, 1967, as WDUZ-FM, the sister station to WDUZ, on 98.3 with 3,000 watts and a minimal antenna height of 77', and aired a beautiful music format until January 15, 1990. At that time, the station shifted to a soft adult contemporary format as "Light 98.5 WQLH". The format would evolve into a more modern hot adult contemporary playlist by the mid-1990s, eventually adopting the "Star 98" branding in December 1999, when the station was purchased by Cumulus Media.
Cumulus swapped WQLH and four other Green Bay stations to Clear Channel in 2009 in exchange for two Cincinnati radio stations; however, Cumulus continued to operate the stations. In August 2013, Clear Channel reached a deal to sell the five stations back to Cumulus.