WJMF-LD

WJMF-LD is a low-power television station in Jackson, Mississippi, United States. The station is owned by Rainey Radio. WJMF-LD's transmitter is located on Kerr Drive on Jackson's south side.

History

WJMF-LP was previously an affiliate of Univision, rebroadcasting a satellite feed of KUOK in Oklahoma City, a former sister station under Equity Media Holdings; consequently, WJMF-LP was Univision's sole affiliate in Mississippi, as well as the state's only Spanish language in [the United States|Spanish-language] TV station in general. WJMF even broadcast KUOK station identifications and Oklahoma ads.
It was originally announced that WJMF would become a LAT TV affiliate. However, Equity placed LAT TV on co-owned WJXF-LP instead.
WJMF was sold at auction to Rainey Radio on April 16, 2009; this separated it from KUOK, which was sold to Tyler Media. The sale closed on July 10, 2009. In early 2011, WJMF-LP was relocated to channel 6, when it was relaunched as an oldies/classic hits-formatted radio station, "EZ 87.7".
In June 2015, a Saturday evening request show was added to the station. The name of its host is Gearshift Gary.
On July 13, 2021, WJMF-LP signed off shortly before midnight. Its format had already moved to WZQK.
The station was licensed for digital operation on January 11, 2022; its call sign was changed to WJMF-LD.